1851

<a href="https://www.linkedin.com/in/jennifer-dartez-5237863/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=brewing-dreams-in-texas-couple-ventures-into-franchising-with-voodoo-brewing-2725632" target="_blank" rel="nofollow">Jennifer Dartez</a>, alongside her husband&nbsp;<a href="https://www.linkedin.com/in/jeremy-dartez-2b304765/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=brewing-dreams-in-texas-couple-ventures-into-franchising-with-voodoo-brewing-2725632" target="_blank" rel="nofollow">Jeremy</a>, has ventured into franchising with&nbsp;<a href="https://1851franchise.com/voodoobrewingco">Voodoo Brewing</a>, and opened a location in Plano, Texas, on March 8, 2024.After gaining experience in owning her own accounting practice, six years of experience as a travel agent and several years of being a stay-at-home mom, Dartez decided it was time to pursue a new dream. She and her husband always liked the idea of owning a brewery, but this wasn’t the initial path that Dartez set out on. Initially, she wanted to start a business from the ground up and that made owning a brewery very costly. She considered opening her own candy store instead, but quickly realized that there were so many aspects to business ownership that made the process very complicated. It was then that she started to consider franchising and realized how helpful it is to have the support of a franchisor.Dartez and her husband came across&nbsp;<a href="https://voodoofranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=brewing-dreams-in-texas-couple-ventures-into-franchising-with-voodoo-brewing-2725632" target="_blank" rel="nofollow">Voodoo Brewing</a> and their dream of owning a brewery suddenly seemed manageable. There really was only one concern for the couple before they could make their final decision: was the beer good enough?“My husband's a beer enthusiast and he liked the beer and approved of all of it,” said Dartez.&nbsp;The brand also appealed to the couple because, unlike some other franchise concepts, they were able to customize a few features of their location, such as some menu items, to really make the place their own. Dartez is most excited, however, about building a sense of community at her Voodoo location.“I hope to be like&nbsp;Cheers one day: ‘where everybody knows your name,’” she said.&nbsp;She is looking forward to finding ways to give back to the community through fundraising events and hopes to support charities that provide care for children with illnesses that require hospitalization and other worthy causes. With three children of her own, Dartez plans on making her Voodoo franchise a family-friendly, welcoming hangout for everyone.1851 Franchise spoke with Dartez about her journey into franchising and her plans for the future.&nbsp;&nbsp;FEATURE QUESTIONS1851 Franchise: Frame your personal story for us.&nbsp;What did you do before franchising, and how did you decide franchising made sense for you?Dartez:&nbsp;I have a degree in accounting. I worked at several different accounting firms and then I started having kids in 2009. I stayed home with them while doing a few other things on-and-off. I had my own accounting practice and worked at a public accounting firm for a little while, and then I was a travel agent for six years, specializing in Disney and Universal.&nbsp;In 2022, I decided I wanted to do something for myself. My kids are 14, 12 and 7 now, so it seemed like a good time.I explored various avenues and was going to open something of my own, but soon realized there was so much involved in that process, so then I started looking into franchising. My husband and I had always talked about owning a brewery, so when we came across Voodoo, it seemed like the perfect fit.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Dartez:&nbsp;In the beginning, I did not want to franchise. I didn’t want anyone telling me what to do. I thought of opening my own candy store, actually. Once I started down the path, I realized how many moving parts there were and how much money I would have to spend on a concept that has never been proven; it was scary.People started asking me why I wasn’t looking into a franchise, and so I did. I'm definitely glad I went this route because I’ve learned so much. There's no way I could have figured all this out on my own. It would have taken me two-to-three times as long to try to figure all this out on my own; Voodoo has been very helpful in guiding me through everything. I like to think of it as a paint-by-number concept.1851:&nbsp;What made you pick this brand? What excites you most about this company?Dartez:&nbsp;My husband and I had always toyed with the idea of owning a brewery, but owning the whole brew kettle and everything is such an investment. When we came across Voodoo, we first joked about owning one, but then we realized it was actually perfect. We flew out to Pennsylvania and tried the beer and the food; it felt good.&nbsp;&nbsp;My husband's a beer enthusiast&nbsp; and he liked the beer and approved of all of it. We have both been really enjoying the journey; I really enjoy working with him. It's been nice to have a different focus and conversation than talking about the kids all the time or the PTA event I'm volunteering for that week. It's been fun to have a different outlook on life right now.1851:&nbsp;What do you hope to achieve with your business? What are your plans for growth?&nbsp;Dartez:&nbsp;I want to help the community. Our middle daughter has food allergies and we've been in the hospital with her a couple of different times and we’ve learned a little about children with different sicknesses. I've seen a lot of kids in the ICU. We would love to give back to any of those kinds of organizations or charities. Once we are open, I’d like to start hosting different groups to do some fundraising for them. I want to create a sense of community.I'm a member of two different chambers and they have been so supportive. I’d really like to give the people of my community a place to hang. I hope to be like&nbsp;Cheers&nbsp;one day: “where everybody knows your name.” I also want to make sure we are family friendly, as I do have three kids.&nbsp;As far as growth, I don't know if I'll necessarily do another Voodoo, but definitely want to take on another venture, possibly a franchise. A little ice cream shop or something similar would be fun.&nbsp;1851:&nbsp;What is the one thing about your story you want us to know?Dartez:&nbsp;I do have dyslexia and my daughter has dyslexia, as well. It makes me proud that we are doing this because both myself and my daughter had problems in school. I was told I had a learning disability growing up, and I am proud to have overcome that. My daughter’s in eighth grade and she’s struggled too, but it’s so great to know we are capable and able to do this.&nbsp;1851:&nbsp;What advice do you have for other people thinking about becoming a franchise owner?Dartez:&nbsp;It really is great. I originally worried it would be a little too cookie cutter. Voodoo really gives us a lot of leeway and they let us put our own touch on the menu. I'm getting to add some cuisine from south Louisiana, so we’ve put a little cajun flare on it.&nbsp;Overall, franchising was the right choice and the brand has been really helpful throughout the whole process.ABOUT VOODOO BREWING CO.More than just a brewery, Voodoo Brewing Co. is a community of passionate beer lovers dedicated to pushing the boundaries of craft beer. Alongside world-renowned “liquid gold,” provided directly from the brewery, local owners offer killer food, craft cocktails and hard seltzer in their community-focused brewpubs. Each location has a customized logo, locally inspired menu and consistent local events, allowing Voodoo Brewing Co. franchise partners to become truly immersed in their communities. With 18 locations across multiple states, Voodoo Brewing Co. has already captured the hearts of beer enthusiasts nationwide and has proven itself as the fastest-growing brewpub franchise in the world. Now, it is on track to quickly grow roots across the nation. For more information, visit <a href="https://voodoofranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=brewing-dreams-in-texas-couple-ventures-into-franchising-with-voodoo-brewing-2725632" target="_blank" rel="nofollow">https://voodoofranchising.com/</a>&nbsp;

Voodoo Brewing Franchise Comes to Plano, Texas

1851 Franchise

Jennifer Dartez and her husband Jeremy opened a Voodoo Brewing location in Plano, Texas, and hope to make it a hub for families while finding ways to give back to the community.

Brewing Dreams in Texas: Couple Ventures Into Franchising with Voodoo Brewing

brewing-dreams-in-texas-couple-ventures-into-franchising-with-voodoo-brewing

Mainland

Mainland Secures Nearly $10 Million in Media Value for Franchise Clients in Early 2025

mainland-secures-nearly-10-million-in-media-value-for-franchise-clients-in-early-2025

Mathnasium

How These Arizona Mathnasium Learning Centers Franchisees Expanded to 10 Locations 

how-these-arizona-mathnasium-learning-centers-franchisees-expanded-to-10-locations

BoConcept

BoConcept - Home Furnishing Franchise Agg - Santiago Sideboard - 1851 Franchise

Home Furnishings Business: BoConcept Introduces Santiago Sideboard by Morten Georgsen

home-furnishings-business-boconcept-introduces-santiago-sideboard-by-morten-georgsen

BooXkeeping

BooXkeeping Franchise Expands to Seminole County, Florida, with New Franchisee Ross Duhaime

booxkeeping-franchise-expands-to-seminole-county-florida-with-new-franchisee-ross-duhaime

Sylvan Learning

How Sylvan Learning Positions Franchisees for Institutional Partnership Success

how-sylvan-learning-positions-franchisees-for-institutional-partnership-success

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

Login

facebook

instagram

twitter

linkedin

youtube

Hooters - Bankruptcy Chapter 11 - 1851 Franchise

Hooters Prepares for Bankruptcy Amid Financial Struggles

hooters-prepares-for-bankruptcy-amid-financial-struggles

Burger King’s Parent Company Restructures Operations in China and the U.S. To Drive Growth

burger-kings-parent-company-restructures-operations-in-china-and-the-us-to-drive-growth

Papa Johns Faces Potential Takeover as Turnaround Efforts Continue

papa-johns-faces-potential-takeover-as-turnaround-efforts-continue

1851 Agg - McDonald's Sales Decline Expansion Continues - 1851 Franchise

McDonald’s Franchisees Feel the Pressure as Sales Decline and Expansion Continues

mcdonalds-franchisees-feel-the-pressure-as-sales-decline-and-expansion-continues

Restaurant Industry Set to Hit $1.5 Trillion in Sales in 2025 Despite Economic Pressures

restaurant-industry-set-to-hit-15-trillion-in-sales-in-2025-despite-economic-pressures

Franchisee spotlight featuring Ian and Dick Rydholm with gradient blue background and Sylvan logo

Ian and Dick Rydholm Celebrate 30 Years of Transforming Lives Through Sylvan Learning in El Paso, Texas

ian-and-dick-rydholm-celebrate-30-years-of-transforming-lives-through-sylvan

Florida Franchisee Reflects on Success and Growth with Sylvan Learning

florida-franchisee-reflects-on-success-and-growth-with-sylvan-learning

Domonique Downing - Big Frog Franchise - Fayetteville, GA - 1851 Franchise

Coca-Cola Scientist Finds Path to Autonomy with Big Frog Franchise in Fayetteville, Georgia

big-frog-franchise-fayetteville-georgia

Military Veteran and Craft Beer Enthusiast to Bring Voodoo Brewing Co. to Toledo, Ohio

military-veteran-and-craft-beer-enthusiast-to-bring-voodoo-brewing-co-to-toledo-ohio

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025 - 1851 Franchise

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025

paris-baguette-ranks-among-top-franchises-on-entrepreneurs-franchise-500-for-2025

DOJ FTC Antitrust Guidelines - Franchise News - 1851 Franchise

DOJ and FTC Issue New Antitrust Guidelines with Implications for Franchising

doj-and-ftc-issue-new-antitrust-guidelines-with-implications-for-franchising

Brewing Dreams in Texas: Couple Ventures Into Franchising with Voodoo Brewing

MORE STORIES LIKE THIS