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<a href="https://buffalowildwingsfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=buffalo-wild-wings-teams-up-with-nfl-star-jason-kelce-in-new-football-themed-campaign-2727202" target="_blank" rel="nofollow">Buffalo Wild Wings</a> is launching a new ad campaign, “Built for Football,” just in time for the NFL season, featuring former Philadelphia Eagles center Jason Kelce. The campaign, which plays off Kelce’s recent retirement, pairs him with the chain’s CGI buffalo mascot, Hank,&nbsp;<a href="https://www.restaurantdive.com/news/buffalo-wild-wings-jason-kelce-NFL-football-advertising/725360/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=buffalo-wild-wings-teams-up-with-nfl-star-jason-kelce-in-new-football-themed-campaign-2727202" target="_blank" rel="nofollow">Restaurant Dive recently reported</a>.&nbsp;The main 30-second ad, “You Up?,” humorously shows Kelce struggling with retirement before Hank takes him to Buffalo Wild Wings, reigniting his love for football through wings, beer and game day viewing. Another ad highlights Kelce’s relationship with his brother, Travis, who currently plays tight end for the Kansas City Chiefs.&nbsp;<figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=PHhe1_GegCA"><div class="iframely-embed"><div class="iframely-responsive"><iframe src="//cdn.iframe.ly/api/iframe?app=1&amp;api_key=fd3b6b3731f34f55ba1fe3&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DPHhe1_GegCA" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></div></figure>Kelce, a known fan of bacon and wings, has curated his favorite menu picks at Buffalo Wild Wings, and the chain is selling a special T-shirt to honor the bond between the athlete and Hank. Proceeds from the shirt sales will benefit&nbsp;<a href="https://bephilly.org/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=buffalo-wild-wings-teams-up-with-nfl-star-jason-kelce-in-new-football-themed-campaign-2727202" target="_blank" rel="nofollow">(Be)Philly</a>, a nonprofit foundation with the mission of investing in the youth of Philadelphia.The campaign continues Buffalo Wild Wings’ focus on its mascot Hank, who debuted last year.&nbsp;Kelce and his brother have become marketing darlings, recently securing a $100 million deal with Amazon’s Wondery network for their&nbsp;<a href="https://wondery.com/shows/new-heights-with-jason-and-travis-kelce/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=buffalo-wild-wings-teams-up-with-nfl-star-jason-kelce-in-new-football-themed-campaign-2727202" target="_blank" rel="nofollow">“New Heights” podcast</a>. This campaign reinforces the brand’s connection to football, leveraging Kelce’s star power and the brothers’ cultural influence.Buffalo Wild Wings’ “Built for Football” campaign goes beyond just ads, aiming to deeply connect with football fans and capitalize on Kelce’s ongoing popularity. The ads will run across TV, OTT channels, radio and social media, ensuring wide visibility. By featuring Kelce, the campaign taps into the emotional journey of a beloved NFL figure, making it relatable to fans who share his passion for the game.&nbsp;Additionally, the partnership highlights Buffalo Wild Wings’ strategy of blending sports culture with its dining experience, solidifying its position as the go-to sports bar during the NFL season.Read the full article&nbsp;<a href="https://www.restaurantdive.com/news/buffalo-wild-wings-jason-kelce-NFL-football-advertising/725360/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=buffalo-wild-wings-teams-up-with-nfl-star-jason-kelce-in-new-football-themed-campaign-2727202" target="_blank" rel="nofollow">here</a>.To learn more about recent restaurant franchise news, check out these related articles:<ul><li><a href="https://1851franchise.com/chick-fil-a-unveils-revolutionary-elevated-drive-thru-concept-in-atlanta-2727187#franchise-news">Chick-fil-A Unveils Revolutionary Elevated Drive-Thru Concept in Atlanta</a></li><li><a href="https://1851franchise.com/walmart-and-burger-king-partner-to-benefit-customers-boost-traffic-2727163#franchise-news">Walmart and Burger King Partner to Benefit Customers, Boost Traffic</a></li><li><a href="https://1851franchise.com/flynn-group-expands-wendys-holdings-with-acquisition-of-83-new-locations-strengthening-its-position-as-major-franchisee-2727115#franchise-news">Flynn Group Expands Wendy’s Holdings with Acquisition of 83 New Locations, Strengthening Its Position as Major Franchisee</a></li></ul>

Buffalo Wild Wings Teams Up with NFL Star Jason Kelce in New Football-Themed Campaign

Buffalo Wild Wings Teams Up with NFL Star Jason Kelce in New Campaign

1851 Franchise

The franchise’s latest celebrity partnership taps into Kelce’s retirement and love for wings, as the brand looks to be a go-to sports bar during the NFL season.

buffalo-wild-wings-teams-up-with-nfl-star-jason-kelce-in-new-football-themed-campaign

Right at Home

Corporate Leader Turned Successful Franchisee: Donn Kramer’s 10-Year Journey With Right at Home

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Griswold

Coming From Biotech Industry, Griswold Franchisee Finds New Purpose After Personal Loss

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Dillas Quesadillas

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Why Dillas Quesadillas Is the QSR+ Brand Fans Didn’t Know They Were Waiting For

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How Dillas Quesadillas is Becoming the Top Franchise Choice by Trailblazing its Own New Segment: Quesadilla-Focused QSRs

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Why Dillas Quesadillas Is Built To Scale — and Built for Operators Who Want To Do It Right

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Buffalo Wild Wings Teams Up with NFL Star Jason Kelce in New Football-Themed Campaign

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