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Burger King Sweeden recently released two new plant-based burgers&mdash; Rebel Whopper and Rebel Chicken King. According to an article on <a href="https://www.restaurantdive.com/news/burger-king-sweden-dares-customers-to-order-its-plant-based-menu-items/558257/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-dares-customers-to-tell-difference-between-plant-based-and-meat-2710449" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Restaurant Dive</a>, the company is so confident that its customers won&rsquo;t be able to tell the difference that it&rsquo;s offering the option to blind-order.&nbsp;

Customers who order a Whopper or Chicken Sandwich from the risky &ldquo;50/50 Menu&rdquo; may actually get one of the plant-based alternatives. While the packaging won&rsquo;t appear to reveal any answers, customers can use the Burger King app to scan the packaging and submit their best guesses.&nbsp;

&quot;We are really proud of how hard it is to tell our plant-based burgers apart from real meat,&quot; Daniel Schr&ouml;der, marketing director for Burger King Sweden, said in a statement. &quot;With the 50/50-menu, we hope that more people dare to try them. And hopefully, have fun trying to figure out which one they got.&quot;

The marketing stunt is designed to give Burger King Sweden valuable information about which products their customers prefer. &ldquo;A high percentage of customers being fooled by the plant-based choices may indicate that they will be more willing to order them again in the future,&rdquo; said the article.

As<a href="https://1851franchise.com/as-plant-based-protein-sales-soar-in-fast-food-suppliers-struggle-to-fill-orders-2710155" style="text-decoration-line:none" target="_blank"> plant-based protein sales soar</a> in fast food, Burger King is making sure it is not left behind.&nbsp;&nbsp;

To read the full article, click <a href="https://www.restaurantdive.com/news/burger-king-sweden-dares-customers-to-order-its-plant-based-menu-items/558257/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-dares-customers-to-tell-difference-between-plant-based-and-meat-2710449" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Burger King Dares Customers to Tell Difference Between Plant-Based and Meat

1851 Franchise

The international burger chain unveils a daring marketing campaign for its new 50/50 menu.


burger-king-dares-customers-to-tell-difference-between-plant-based-and-meat

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Burger King Dares Customers to Tell Difference Between Plant-Based and Meat

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