Franchise News

Burger King is Taking the Impossible Whopper National
After announcing a test of the plant-based patty at its St. Louis-area locations earlier this month, Burger King is rolling out the product nationwide this year.

Franchise News

After announcing a test of the plant-based patty at its St. Louis-area locations earlier this month, Burger King is rolling out the product nationwide this year.

On the heels of a test conducted in St. Louis throughout the month of April, Burger King has seen enough to take its Impossible Whopper national.
According to a recent article in Nation’s Restaurant News, the quick-service burger chain plans to offer the Impossible Whopper, a take on its signature offering that features a plant-based patty created in partnership with Impossible Foods, at all domestic Burger King locations by year’s end.
“Our Impossible Whopper test in St. Louis went exceedingly well and as a result, we plan to extend testing into additional markets in the very near future,” a Burger King spokesman said in a statement included in the article. “Burger King restaurants in St Louis are showing encouraging results and Impossible Whopper sales are complementing traditional Whopper purchases.”
Read the full story here.
Image Source: Burger King
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Maddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories.
Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business. In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.