Burger King Offers One-Cent Whoppers to Mobile Orders Place at McDonald's

Burger King is offering a one-cent Whopper promotion – with a twist. According to a recent article in AdAge, in order to be eligible to redeem this offer, fans must place their order from either outside of or within a McDonald’s location. Once they have done so, the app will offer directions to redeem at the nearest Burger King.

This promotion is designed to inspire fans to download the app or, if they already have, to put it to use. The app uses geofencing or order to detect when a user is within 600 feet of a McDonald’s location. This ‘Whopper Detour’ campaign will be offered through December 12th.

"We like bending the rules, we like being edgy, we like being a challenger brand, but Burger King will never be a mean-spirited brand," said Marcelo Pascoa, global head of brand marketing.

Read the full article here.