Franchise News
Burger King Partners With Mental Health America for ‘Real Meals’ Campaign
The popular burger chain takes a jab at McDonald’s iconic ‘Happy Meal’ with new commercial complete with a ‘Feel Your Way’ hashtag.
“On Wednesday, the fast-food chain debuted a series of ‘Real Meals,’ a clear counter to McDonald's iconic Happy Meals. The moods of these boxed meals include the Pissed Meal, Blue Meal, Salty Meal, YAAAS Meal and DGAF Meal,” according to an article on Business Insider.
The Real Meals boxes will be available in “Austin, Seattle, Miami, Los Angeles, and New York City starting Wednesday,” according to the article, and will include the Whopper meal. Burger King partnered with the nonprofit Mental Health America for the commercial, the article said.
The ad serves as yet another quirky campaign by Burger King following years of off-color TV spots featuring The Burger King, a masked-and-shellacked mascot, as well as this year’s Super Bowl commercial featuring a silent Andy Warhold eating a Whopper and more recently, the brand's x-ray ads.
Read the full story here.
Image Source: Burger King
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About the Author
Katie LaTour
FollowKatie LaTour is a staff writer for 1851 Franchise and Estatenvy. She has experience in copywriting, editing and translation, and has written content for brands including Coca-Cola, Ivivva and Ray Ban's. She holds a Master of Arts in Writing and Publishing from DePaul University and a B.A. in English and Spanish from the University of Dayton. Presently, Katie is working on a poetry collection and building a platform for Chicago creative professionals to share best practices.
