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Burger King began offering $1 crunchy tacos nationwide for a limited time today in an effort to add variety to the chain&rsquo;s snack offerings, <a href="https://www.cnn.com/2019/07/09/business/burger-king-tacos/index.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-kings-1-tacos-smart-marketing-or-shiny-objects-2710463" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">according to CNN Business</a>. But will leveraging the popularity of tacos be at the expense of its core menu?

&quot;They have to be careful with some of these promotions,&quot; said Neil Saunders, managing director of research and consulting firm GlobalData Retail. &quot;Burger King can be very haphazard with the menu.&quot;

At the same time, CNN Business notes that tacos have been&nbsp;a No. 1 item for years at Jack in the Box, and first-quarter sales were up at Mexican food chains Taco Bell and Chipotle. When it comes to LTOs, tacos could be a no-brainer, even for a restaurant with &ldquo;Burger&quot; in its name.

But, said Saunders, &quot;sometimes you get the impression that Burger King chases after the <a href="https://1851franchise.com/burger-king-flips-whoppers-upside-down-in-11-locations-to-promote-stranger-things--2710235" style="text-decoration-line:none" target="_blank">shiny objects</a> rather than focusing on the core business.&quot;

Read the full article <a href="https://www.cnn.com/2019/07/09/business/burger-king-tacos/index.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-kings-1-tacos-smart-marketing-or-shiny-objects-2710463" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

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Burger King's $1 Tacos: Smart Marketing or 'Shiny Objects'?

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Burger King's $1 Tacos: Smart Marketing or 'Shiny Objects'?

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