Burn Boot Camp Looks To Expand Success In California By Opening More than 120 New Locations
Burn Boot Camp is not your average boutique fitness studio. Much more than a place to exercise, Burn Boot Camp provides a space for clients to find mental clarity, emotional security and boundless energy. Now, it’s expanding this empowering mission across the state of California.
Burn Boot Camp is looking to add as many as 123 new locations in California, including one in each Fresno and Otay Ranch, two in Bakersfield, five in Sacramento, six in San Diego, 47 in Los Angeles and 61 in the Bay Area.
To find the right franchise partners to grow the brand’s footprint in California, Burn Boot Camp is set to host informational events March 28 through March 31 at existing locations in Poway, Temecula and Costa Mesa, California. These will include a “meet the team” networking session where potential owners can meet with the brand’s co-founders and Franchise Development team. The events will also include valuable regional continued education training and on-site support for current owners.
Burn Boot Camp provides unparalleled hands-on support for potential franchisees, including location tours and a blitz of development training, media outreach, content marketing and community events, all with the close guidance of the co-founders and executive staff. According to co-founder and CEO Devan Kline, “Burn Boot Camp is a family, not a friendship.”
“Devan and I frequently get invited to visit our franchise locations, and we’re so excited to be able to do that in California this month as we also meet with potential new owners,” said Morgan Kline, co-founder and COO, adding that current members at these locations are encouraged to invite uninitiated friends to attend camps with the team.
Current franchisees in California are also voicing their excitement about growing the brand in the state. Kelly Hall and Shannon Boyer were two friends who happened to have their first children around the same time. The pair wanted to get back into fitness but were having difficulty balancing workouts and family life. Burn Boot Camp’s complimentary childwatch, which doesn’t require an appointment, was a game changer for the two women.
“California is a big fitness market,” said Boyer. “Everyone is working out and cares about what they look like—but for young moms, it’s hard to maintain that lifestyle when you need someone to watch your kids while you're working out.”
Hall and Boyer took over the Costa Mesa location as co-owners one year ago. “We found it, and we want to help other moms find it too,” said Boyer.
“Being franchisees has given us financial freedom,” added Hall. “It’s been a huge blessing as an owner to be able to focus on the things I love, which are fitness, being a mom and being around other moms. California is really spread out; we have members who drive 40 minutes to our location. Outside of these walls, it’s kind of a ‘keep your head down and keep moving’ mentality. Burn brings women together who wouldn't otherwise meet. We’ve created a hub for moms who have a busy and intense lifestyle. They get to pause and create this community.”
Devan said that California is the perfect market for a major growth push because of the high number of women from all walks of life seeking a supportive environment to work on not just their physical health, but their emotional well-being as well.
“When like-minded women who go through struggles and problems have a place to go through them together, they form a sisterhood,” said Devan. “The response to this mission has been incredible. If you search for #burnsisters or #burnnation on social media, you’ll see that Burn Boot Camp is a place for that kind of bonding. We’re excited to spread that emotional connection that is formed and strengthened in the gym across the beautiful state of California.”
Devan said the ideal franchisee in California is a current Burn Boot Camp client with a background in business who is passionate about the brand and wants to make a major commitment to spreading its mission. “They possess energy, positivity, strong character, kindness, and are eager to be part of a mission bigger than themselves,” he said. “We award many licenses locally, and look for partners who are engaged in their community and serve as an inspiration for others.”
Burn Boot Camp was named in the 99th percentile of franchised system growth in its first four years of franchising by a senior analyst at FRANdata. The brand is currently awarding franchises in the United States and Canada with plans to expand into 10,000 global units over the next 10 to 12 years. The investment range for a Burn Boot Camp location is $142,000 to $350,000 inclusive of the $40,000 franchise fee for a single unit. Area development agreements for a minimum of three units are available to qualified candidates. For more information, visit http://franchise.burnbootcamp.com.