Franchise News
Business is Booming at Wendy's Thanks to Spicy Chicken Nuggets
Who knew that a spicy twist on the classic chicken nugget would contribute to making Wendy’s an almost-billion dollar business?
Thanks to Chance the Rapper’s plea for the return of the iconic spicy chicken nuggets from Wendy’s, the fast food chain re-released the popular product this past August. But, will Wendy’s make its spicy nuggets a permanent item on the menu? How could they not? Wendy’s same-store sales rose 4.4% in North America in the third quarter, according to Restaurant Business.
“Spicy nuggets are working,” Wendy’s CEO Todd Penegor said, according to the article.
After customers began demanding the resurrection of the fan-favorite chicken nuggets on Twitter, Wendy’s gave in––and perhaps it was the best decision they could have made based on the resulting skyrocketing sales and stocks. Wendy’s stock increased by 2% on the morning of October 11 and is up 15% over the past year, the article states.
Wendy’s also plans “to spend $20 million this year to prepare for its breakfast introduction in the first quarter of next year,” according to Restaurant Business. Executives believe the fast food brand’s new breakfast line could become 10% of its sales, which would make Wendy’s a nearly $1 billion business.
How will Wendy’s spice up its menu next?
To read the full article, click here.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
