Business Opportunities Abound as MOOYAH Evolves

It is no longer a question about how, if, or when the novel coronavirus (COVID-19) will affect the foodservice industry here in the United States. As we’ve witnessed over the past several weeks, restaurants across the nation are having to discontinue their dine-in options and limit their service to takeout and delivery only. This is already happening even in areas where such a change hasn’t yet been mandated by local governments. The main question now is how restaurants are going to handle the problem and evolve within the industry so they can stay afloat during these unprecedented times. Unfortunately, a burger franchise like MOOYAH is not immune to the impact of COVID-19; however, we have always made it a point to be ahead of the curve when it comes to other restaurants in the industry — and how we are handling this situation is no different.

Many restaurants across the U.S. continue to shutter their dine-in locations, with an unfortunate number of restaurants having to close outright. Still others are switching to carry-out and delivery-only options as a way to stay in business. For MOOYAH, not only have we already had these options implemented into our business model, but we actually have been working on a smaller footprint of store that have these options in mind – Read more about our smaller footprint store.

As you can see, we aren’t messing around. We are light years ahead of other burger franchise business opportunities that fall into the Fast Casual or restaurant industries. In addition to our current evolution, we have also decided to offer free delivery to our Guests who use our rewards app to order, as well as those who place their orders online at order.mooyah.com. Additionally, our President, Tony Darden, hopes that this will help not only MOOYAH itself, but that it will help our Franchise Owners, their employees, and their families and communities. In an interview with Fast Casual, Tony stated, “We responded quickly and are offering free delivery from our rewards app and online ordering site through at least March 31st, and our guests are taking advantage of it. We appreciate their business, now more than ever.” Since Mr. Darden's interview, the free delivery service through our Rewards app and online has been extended to May 3.

We would also like to point out that despite the impact that COVID-19 has had on the U.S., and on the world as a whole, our plan for franchising in new locations remains on track. While we will continue to follow the Centers for Disease Control and Prevention guidelines related to restaurants, we also recognize two things as truths:

1. What is currently going on in the world is temporary. Things will normalize for everybody and people will go back to their usual day-to-day routines, including enjoying delicious burgers, fries & shakes in a laid-back, fun atmosphere.
2. With one caveat, people are going to be ready to be back in public, socializing, and enjoying great food! After a crisis like this, the restaurant industry tends to THRIVE.

Take a look at some of these graphs that have shown how much restaurants have changed from the Great Recession to just a couple of years ago:

Number of Restaurants:

Monthly Restaurant Sales:

Restaurant Workers as a Percent of Total Employment:

Here at MOOYAH, we know that times of uncertainty can be scary and they can be challenging. We are here to tell you, though, that over the last 13 years, we have not only survived, but we have thrived! And we will continue to do so! As mentioned previously, what is currently going on is only temporary and as things get back to normal, MOOYAH will be at the forefront of making sure that Guests and communities have a place to go, a burger franchise restaurant that they can call their own, and a SERIOUSLY FUN time!

For more information on how you can join the greatest burger franchise in the world, otherwise known as MOOYAH, please visit our franchise site! Remember – Franchising with MOOYAH is more than just making MOOLAH – it’s about family, community, and FUN!

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