Franchisor Stories
Franchise Opportunity Deep Dive: Caffè Aronne offers a sustainable coffee franchise with organic beans sourced from women-owned farms and flexible formats like kiosks, cafés and mobile units.
Caffè Aronne blends old-world Italian espresso craftsmanship with modern efficiency and sustainability. Known for its organic beans, fair-trade practices and flexible business formats, the brand is designed for entrepreneurs who value both profit and purpose. Franchisees gain access to a proven system backed by strong training, national marketing, and the freedom to customize locally.
Caffè Aronne was founded in 2018 by Aaron Dahan, who launched the concept after a life-changing trip to Italy. He discovered a neglected Piaggio Ape truck outside Pisa, brought it back to New York and turned it into the brand’s first mobile espresso bar, “Pisa.” What started as one cart became a growing franchise inspired by European coffeehouse culture and built on community, craftsmanship, and sustainability.
Mission: To serve exceptional, organic and ethically sourced coffee while supporting women-owned farms and promoting sustainability from farm to cup.
Vision: To create a nationwide network of cafés that elevate the coffee experience through quality, ethics, and community, one neighborhood at a time.
Caffè Aronne stands out for its organic beans sourced from women-owned farms, flexible ownership models (mobile, kiosk, café) and a deep commitment to sustainability. Each location serves premium espresso drinks made using traditional methods, ensuring quality and consistency. The brand’s eco-friendly packaging and emphasis on community connection make it an appealing choice for today’s socially conscious coffee lovers.
Caffè Aronne offers a turnkey model with comprehensive support. Franchisees benefit from training, marketing, supply chain partnerships and strong real estate assistance. The brand’s smaller-footprint formats (mobile and kiosk) also make ownership more affordable and scalable. Owners are encouraged to engage with their local communities while operating within a proven and sustainable system.
Caffè Aronne is expanding in major U.S. cities, including New York, Chicago, Dallas, Atlanta and San Diego. There are currently markets available across the United States; prospective franchisees can inquire on Caffè Aronne’s website to see if their desired territory is available.
Initial Costs: The estimated initial investment required to begin operation of a Caffè Aronne franchise ranges from $98,350 to $181,000 for a mobile cafe/catering unit and $127,750 to $267,500 for a stationary kiosk cafe. These costs break down as follows:
| Type of Expenditure | Mobile | Stationary | ||
Min | Max | Min | Max | |
| Initial Franchise Fee | $25,000 | $25,000 | $25,000 | $25,000 |
| Lease Deposit | $0 | $2,000 | $0 | $5,000 |
| Piaggio Ape | $50,000 | $100,000 | $50,000 | $100,000 |
| Utility Deposit | $0 | $300 | $0 | $1,000 |
| Leasehold Improvements | $0 | $0 | $0 | $1,000 |
| Furniture, Fixtures & Equipment | $9,000 | $20,000 | $10,000 | $20,000 |
| Signage | $1,000 | $3,000 | $1,000 | $3,000 |
| Computer Hardware & Software | $600 | $1,000 | $600 | $1,400 |
| Initial Inventory | $1,000 | $3,000 | $5,000 | $15,000 |
| Office Supplies, Printing & Stationery | $50 | $200 | $50 | $1,000 |
| Business Permits & Licenses | $200 | $500 | $100 | $1,000 |
| Insurance | $500 | $1,000 | $1,000 | $6,000 |
| Professional Fees | $4,000 | $6,000 | $4,000 | $10,000 |
| Training Expenses | $1,000 | $7,000 | $3,000 | $6,100 |
| Grand Opening Advertising | $1,000 | $2,000 | $1,000 | $2,000 |
| Additional Funds (3 Months) | $5,000 | $10,000 | $25,000 | $70,000 |
Initial Franchise Fee: The franchise fee is $25,000 for all three business models (mobile unit, kiosk, and full café). This fee is due upon signing the franchise agreement and provides access to brand rights, training and proprietary systems.
Ongoing Fees: Caffè Aronne franchisees are responsible for the following ongoing payments and fees:
Type of Fee | Amount |
| Royalty Fee | 6% of gross sales |
| Marketing Fee | 2% of gross sales |
ROI Potential: Caffè Aronne reported gross average sales of $254,543 for franchises operating for the entirety of FY 2023.
Franchisees receive detailed pre-launch and hands-on training that includes barista skills, operations and customer experience. Training occurs at headquarters and continues at the franchisee’s location to ensure smooth operations from day one.
Franchisees are supported through every stage, including site selection, lease negotiation and layout design. The brand also provides supply chain guidance, marketing playbooks, business reviews, and access to local and national advertising campaigns.
Franchisees use a customized point-of-sale system featuring sales tracking, inventory management and loyalty program integration. Real-time analytics help owners make data-driven decisions.
Caffè Aronne does not specify any franchisee requirements with regards to liquid assets or net worth.
While coffee or restaurant experience is not required, Caffè Aronne looks for franchisees who are motivated, community-oriented and aligned with the brand’s mission.
Franchisees can operate semi-absentee with a trained manager or choose to be hands-on in daily operations. Owners should expect to oversee staff, quality and customer engagement to maintain the brand’s high standards.
Caffè Aronne works with third-party lenders and offers guidance for SBA loan options to help franchisees finance their startup and equipment costs.
The global coffee market size was estimated at $269.27 billion in 2024 and is projected to reach $369.46 billion by 2030. Consumers are increasingly drawn to organic, sustainable and premium coffee experiences—exactly what Caffè Aronne offers.
Caffè Aronne competes with established brands like Starbucks, Dutch Bros and The Human Bean, but it differentiates itself through its European-inspired model, smaller footprint options and social responsibility. Its emphasis on organic, ethically sourced coffee and eco-friendly operations appeals to both investors and consumers seeking authenticity.
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