CapitalSpring

<a href="https://www.linkedin.com/in/erik-herrmann-205aa624/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=restaurant-dive-why-more-restaurant-chains-are-catering-to-travelers-2728306" target="_blank" rel="nofollow">Erik Herrmann</a>, a partner and head of investment at&nbsp;<a href="https://www.capitalspring.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=restaurant-dive-why-more-restaurant-chains-are-catering-to-travelers-2728306" target="_blank" rel="nofollow">CapitalSpring</a>, was recently featured in a&nbsp;<a href="https://www.restaurantdive.com/news/restaurant-chains-targeting-travelers-tourist-growth-strategy/734173/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=restaurant-dive-why-more-restaurant-chains-are-catering-to-travelers-2728306" target="_blank" rel="nofollow">Restaurant Dive article</a> discussing the growing trend of restaurant chains entering airports and transit hubs to boost brand awareness and profitability. Herrmann emphasized that these high-traffic locations provide unique opportunities for brands — particularly local ones — to introduce themselves to a wider audience.&nbsp;“If you have a local brand, getting placement in an airport is a great way to introduce it to people from out of town and just build that brand equity,” Herrmann said.<a href="https://1851franchise.com/capitalspring/info">CapitalSpring’s</a> insights highlighted the financial advantages of airport locations, where captive audiences allow operators to charge higher prices, leading to better margins. However, Herrmann cautioned that these sites come with challenges, including complex request-for-proposal processes, stringent security checks for employees and the necessity of prime visibility to maximize impulse purchases.&nbsp;“It’s really about flow and visibility,” Herrmann said. “With the right concept, with the right placement, with the right traffic flow in the airport, it can be really attractive.”Herrmann also addressed the importance of flexibility in operations and menu offerings for restaurants in transit hubs. He explained that adapting menus to include grab-and-go options and optimizing layouts to fit smaller spaces are critical for success in these environments. Additionally, for seasonal or tourist-heavy locations like airports and flagship outlets, Herrmann advised operators to analyze year-round residential populations to better predict baseline demand, ensuring sustainable performance even during off-peak seasons.Read the original article&nbsp;<a href="https://www.restaurantdive.com/news/restaurant-chains-targeting-travelers-tourist-growth-strategy/734173/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=restaurant-dive-why-more-restaurant-chains-are-catering-to-travelers-2728306" target="_blank" rel="nofollow">here</a>.For more information about CapitalSpring, please visit&nbsp;<a href="http://www.capitalspring.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=restaurant-dive-why-more-restaurant-chains-are-catering-to-travelers-2728306" target="_blank" rel="nofollow">www.capitalspring.com</a>.

Restaurant Chains Target Travelers for Growth and Brand Awareness

1851 Franchise

Erik Herrmann underscored CapitalSpring's role as a key thought leader in helping restaurant brands navigate the complexities of non-traditional locations and capitalize on their growth potential.


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Restaurant Dive: Why More Restaurant Chains Are Catering to Travelers

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CapitalSpring Hits $505M in First Close of $1B Fund VII

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<a href="https://alloyfranchise.com/">Alloy Personal Training</a> has secured a growth investment from&nbsp;<a href="https://www.capitalspring.com/">CapitalSpring</a> as the boutique personal training brand looks to expand its national footprint.Founded in 1992 by&nbsp;<a href="https://www.linkedin.com/in/teamalloy/">Rick Mayo</a>, Alloy today operates more than 135 franchise locations in 38 states. The brand opened 61 gyms in 2025 after adding 46 locations the year before and now has agreements in place for roughly 400 additional units. Leadership has said the long-term vision is to grow to 800 locations by 2030 with support from&nbsp;<a href="https://1851franchise.com/capitalspring/info">CapitalSpring</a>.“It was time to go in this new direction and see how big we can grow this thing,” Mayo said. “We used to be a speedboat, moving really fast to keep things growing, and now we’re a bit of a cruiser with a great strategic partner helping guide us to the next level. I have no doubt that we found the right partner with CapitalSpring.”&nbsp;Mayo said the decision to partner with CapitalSpring was driven by a desire to add financial sophistication, marketing support and strategic oversight while continuing to operate the business as it does today. There are no planned leadership changes, and Alloy’s boutique personal training model will remain intact.CapitalSpring leaders say Alloy fits the firm’s investment profile, citing strong unit-level economics, disciplined operations, and a differentiated concept in the boutique fitness space. The firm plans to support the brand with resources, analytics and real estate data to help accelerate expansion in a thoughtful, sustainable way.The partnership marks another franchise-focused investment for CapitalSpring as the firm continues to deploy capital across consumer and service-based brands.Read the full article&nbsp;<a href="https://www.franchisetimes.com/franchise_mergers_and_acquisitions/personal-training-franchise-to-accelerate-growth-with-investment-from-capitalspring/article_ced0775c-b00e-449b-8b70-afaecb79fed9.html">here</a>.For more information on CapitalSpring, visit:&nbsp;<a href="https://1851franchise.com/capitalspring/info.">https://1851franchise.com/capitalspring/info.</a>&nbsp;

Franchise Times: Alloy Personal Training Backed by CapitalSpring to Fuel Franchise Growth

CapitalSpring’s investment is designed to help the brand grow nationally while keeping its leadership and training approach in place.

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Restaurant Dive: Why More Restaurant Chains Are Catering to Travelers

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