CapitalSpring

<a href="https://www.linkedin.com/in/erik-herrmann-205aa624/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=restaurant-dive-why-more-restaurant-chains-are-catering-to-travelers-2728306" target="_blank" rel="nofollow">Erik Herrmann</a>, a partner and head of investment at&nbsp;<a href="https://www.capitalspring.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=restaurant-dive-why-more-restaurant-chains-are-catering-to-travelers-2728306" target="_blank" rel="nofollow">CapitalSpring</a>, was recently featured in a&nbsp;<a href="https://www.restaurantdive.com/news/restaurant-chains-targeting-travelers-tourist-growth-strategy/734173/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=restaurant-dive-why-more-restaurant-chains-are-catering-to-travelers-2728306" target="_blank" rel="nofollow">Restaurant Dive article</a> discussing the growing trend of restaurant chains entering airports and transit hubs to boost brand awareness and profitability. Herrmann emphasized that these high-traffic locations provide unique opportunities for brands — particularly local ones — to introduce themselves to a wider audience.&nbsp;“If you have a local brand, getting placement in an airport is a great way to introduce it to people from out of town and just build that brand equity,” Herrmann said.<a href="https://1851franchise.com/capitalspring/info">CapitalSpring’s</a> insights highlighted the financial advantages of airport locations, where captive audiences allow operators to charge higher prices, leading to better margins. However, Herrmann cautioned that these sites come with challenges, including complex request-for-proposal processes, stringent security checks for employees and the necessity of prime visibility to maximize impulse purchases.&nbsp;“It’s really about flow and visibility,” Herrmann said. “With the right concept, with the right placement, with the right traffic flow in the airport, it can be really attractive.”Herrmann also addressed the importance of flexibility in operations and menu offerings for restaurants in transit hubs. He explained that adapting menus to include grab-and-go options and optimizing layouts to fit smaller spaces are critical for success in these environments. Additionally, for seasonal or tourist-heavy locations like airports and flagship outlets, Herrmann advised operators to analyze year-round residential populations to better predict baseline demand, ensuring sustainable performance even during off-peak seasons.Read the original article&nbsp;<a href="https://www.restaurantdive.com/news/restaurant-chains-targeting-travelers-tourist-growth-strategy/734173/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=restaurant-dive-why-more-restaurant-chains-are-catering-to-travelers-2728306" target="_blank" rel="nofollow">here</a>.For more information about CapitalSpring, please visit&nbsp;<a href="http://www.capitalspring.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=restaurant-dive-why-more-restaurant-chains-are-catering-to-travelers-2728306" target="_blank" rel="nofollow">www.capitalspring.com</a>.

Restaurant Chains Target Travelers for Growth and Brand Awareness

1851 Franchise

Erik Herrmann underscored CapitalSpring's role as a key thought leader in helping restaurant brands navigate the complexities of non-traditional locations and capitalize on their growth potential.


This brand page has been paid for by CAPITALSPRING. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Restaurant Dive: Why More Restaurant Chains Are Catering to Travelers

restaurant-dive-why-more-restaurant-chains-are-catering-to-travelers

FRANCHISE INFORMATION

Contact

About CapitalSpring

CapitalSpring: Your Investment Partner

The CapitalSpring Difference

Learn

Visit Website

CAPITALSPRING

LinkedIn

SOCIAL MEDIA

CapitalSpring’s Perspective on the State of the Restaurant Industry and 2025 Predictions

QSR Uncut: CapitalSpring’s Jim Balis Talks Closures, Tech Shifts and the Battle for Value in 2025

CAPITALSPRING MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT CAPITALSPRING

CONTACT CAPITALSPRING

linkedin

First Name

Last Name

Email

Phone

Company

City

State / Province

Zip Code

Comments

Contact CapitalSpring

qsr-uncut-capitalsprings-jim-balis-talks-closures-tech-shifts-and-the-battle-for-value-in-2025

capitalsprings-perspective-on-the-state-of-the-restaurant-industry-and-2025-predictions

Restaurant Alternative Funding - When Does It Make Sense? - Bar & Restaurant News - 1851 Franchise

Bar & Restaurant News: When Does Alternative Funding Make Sense for a Restaurant?

restaurant-alternative-funding-when-does-it-make-sense

Restaurant Dive: Why More Restaurant Chains Are Catering to Travelers

MORE STORIES LIKE THIS