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Caring Transitions Franchisees Can Earn Back Their Franchise Fee – Here’s How

The unique Caring Transitions Winner’s Circle program aims to attract passionate and committed franchisees who are determined to set their goals, attain targets and accelerate growth.

By Luca Piacentini1851 Franchise Managing Editor
SPONSOREDUpdated 5:17PM 12/08/23

In the world of franchising, the initial franchise fee is often considered a necessary cost of entry. However, Caring Transitions, a senior relocation, downsizing, and estate sales concept under Strategic Franchising Systems, is challenging this norm with its innovative Winner's Circle Program. This unique program allows franchisees to earn back their entire franchise fee by hitting specific milestones within their first five years in business.

The Winner's Circle Program: A Brief Overview

The Winner's Circle Program is an exclusive offering across all SFS brands, designed to reward high-achieving franchisees that hit predefined milestones by refunding their entire franchise fee over time.

"The Winner’s Circle is something that is unique to our company,” said James Stapleton, Caring Transitions VP of Franchise Development. “It ensures that if you are going out and taking the business by storm, you are being rewarded. I’ve never heard of another company that builds its model around giving every dollar of the franchise fee back to the owner based on hitting certain attainable milestones.

The program is not just a financial incentive but also serves as a roadmap for franchisees. "A lot of owners, when they start, they don’t know what success looks like,” Stapleton said. “This allows them to know that if they are hitting Winner’s Circle numbers, they are doing it the right way.”

The Mechanics: How Does It Work?

Caring Transitions franchisees can have their entire franchise fee refunded when they reach individual milestones that are based on tiers of revenue. This money can be spent as they wish. It can be used to reinvest back into their business or for personal luxuries. 

These milestones are designed to be challenging yet attainable, ensuring that every franchise owner has a legitimate shot at success. 

“It can’t be a pie in the sky number, it has to be obtainable," Stapleton said. "Because of the process we have, the demand that is out there and the support infrastructure, it is possible to get your franchise fee back. We can give you the playbook to make that possible, but it is up to you to execute on it.”

The Support System: More Than Just a Franchise

Caring Transitions provides an extensive support system to help franchisees succeed. With proven operating, marketing, coaching and technology systems, the Caring Transitions team is dedicated to providing franchisees with all of the support, training and resources they need to thrive in their market. Franchise owners will work with two dedicated business coaches, who will walk them through the start of their franchise journey to help them master the operations of the business. Franchisees will also participate in The Strategic Start program, which helps them hone their skills so they can maximize their success, as well as their work-life balance and freedom. Franchisees have the opportunity to participate in Strategic Start, where they work with a coach that focuses on the big picture of their business ownership vs. the day to day elements like a five-year plan, exit strategy, yearly business plan, and more.

"The reason people want to invest in a franchise like Caring Transitions is because we have the process, people and procedures to help them see a fast start to their business," said Stapleton. 

But the support doesn’t stop once franchisees get up and running. “Even after they graduate from the training workshop and hit the field, their onboarding coach is still with them for the long haul,” said Stapelton. "They have a trusted advisor they can always go to. Boots on the ground assistance. You have a professional in the industry that is shoulder-to-shoulder with you the entire time you own the franchise and is helping make sure you are on the path to hitting your Winner’s Circle milestones.”

The Impact: Real Success Stories

The Winner's Circle Program has already produced a number of Caring Transitions franchisees who have earned back their entire franchise fee. 

“Incentive programs can often be unavailable for small businesses like the ones available in the corporate world,” says Ray Fabik, President of Caring Transitions. “We will often have owners call us after a few years and tell us how excited they are to get close to their payout and we help them lay out a strategy on how they are going to get there. We have several people at Caring Transitions who have gone through the program's whole cycle and hit every tier.”

And this success is not just beneficial for the individual franchisees but also elevates the entire brand. "The more quality owners that are making money and succeeding, the more it elevates everyone," Stapleton said.

The Philosophy: Investing in People

Overall, the Winner's Circle Program is more than just a financial incentive — it's a philosophy that exemplifies the symbiotic relationship between the franchisor and the franchisee. 

"We believe that if you invest in people, it’ll pay you back tenfold," said Stapleton. "Our success depends on the success of the owners. If they are making money, we are making money. Whether franchisees want to grow it into a small business or an empire, we want people who are going to grow the brand and make a difference for families in their communities.”

By offering a pathway to earn back the initial investment, Caring Transitions is not just attracting high-quality entrepreneurs but also setting them up for long-term success. 

“The main reason franchisees love this brand is because of the meaningful service we provide — helping the widow who lost her husband or the daughter who is selling her late mother’s house and just found her wedding ring,” said Stapleton. “The Winner’s Circle program gives franchisees the chance to build a business they can be proud of, while also being rewarded for all their hard-work. It makes sense for us to invest back into our people so they can do amazing things.”

Start-up costs range from $58,912–$84,612, and franchisees have the opportunity to earn back their $44,900 franchise fee through its Winner’s Circle program by hitting a variety of key benchmarks. To learn more about franchising with Caring Transitions, visit