Caring Transitions — the franchise that provides older adults and their families with the most trusted, respected and comprehensive downsizing, right-sizing, estate sales and online auctions, and move management solutions in the industry — is heading into the end of the year with impressive momentum. So far, in 2022, the brand has signed 22 new franchise owners, opened 29 territories and entered 20 new cities, including Orange County, California; Atlanta, Georgia; and Naples, Florida.
“While the current economic uncertainty can be scary for many, we are finding that it is a catalyst for entrepreneurs to take control of their future,” explained President of Caring Transitions Ray Fabik. “They would much rather have their future in their own hands along with the security of a proven franchise organization that has the structure and processes in place to thrive during challenging economic times. Caring Transitions has proven to be a valuable service that families are willing to invest in.”
The booming senior care market, estimated at $832.8 billion, continues to grow rapidly, and Caring Transitions has carved out a lucrative niche as the nation’s largest provider of senior-relocation services. While there is no shortage of brands offering medical care and even home-improvement services for seniors, there are very few businesses equipped to help seniors move from their homes to a care facility or to manage the relocation or sale of all personal belongings, which is how Caring Transitions has established itself as a leader in its segment.
Caring Transitions helps seniors relocate by spending time at their homes, helping them pack and organize their belongings, then moving those belongings to the new home and setting them up in a comfortable and familiar way. Then, the team returns to the original location to arrange and host an in-person or online estate sale through its proprietary platform, CTBids.
“As much as we sell services, what we are really selling is the stress off the family,” said Vice President of Franchise Development James Stapleton. “There is a dynamic happening in this situation between the senior and the kids that are polar opposite from each other. The kids don’t have the time to deal with the stuff, need to get mom moved into a safe environment and need to sell the house to pay for where she is going. The senior is dealing with the reality that she has to leave her home, her valuables are going to be sold and they are going to sell her house of 50 years where she raised the kids and built these memories and put her in someplace strange outside of her routine. What we do is wrap our arms around the senior and her family and help the transitions be as painless as possible. That’s our industry.”
This quarter also saw Caring Transitions form strategic partnerships with UNITS Moving & Storage and Junk King, two brands that are now available to help Caring Transitions franchise owners manage junk removal and storage for their senior clients.
Looking to the rest of the year and beyond, Fabik says Caring Transitions will use this momentum to continue growth. “2022 is shaping up to be a banner year for Caring Transitions,” said Fabik. “We couldn’t be more excited to partner with talented and passionate new owners across the country and help even more seniors relocate and re-create an environment that feels like home.”
Click here to meet some Caring Transitions franchisees.
Start-up costs range from $58,912–$82,712, and franchisees have the opportunity to earn back their $44,900 franchise fee through its Winner’s Circle program by hitting a variety of key benchmarks.
ABOUT CARING TRANSITIONS:
Caring Transitions provides older adults and their families with the most trusted, respected and comprehensive downsizing, right-sizing, estate sales and online auctions, and move management solutions in the industry. Founded in 2006, the brand is committed to helping people in a compassionate and caring manner during life's many transitions while providing a total and easy solution for clients in their time of need. Through their proprietary online sales platform, CTBIDS, Caring Transitions also prepares clients for the process of liquidating assets through their own online estate sales auction site. With over 250 locations, Caring Transitions’ compassionate, experienced professionals minimize stress and relieve the burdens of life’s transitions. To learn more, visit https://www.caringtransitions.com/.