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How Caring Transitions Stands Out in the Senior Assistance Franchise Category

With in-demand services, non-medical staff and a community-driven approach, the senior transition franchise is a unique investment opportunity in the booming senior space.

As members of the baby boomer generation enter their 60s and 70s, the so-called silver tsunami is driving a dramatic spike in demand for senior services. As a result, franchise opportunities in the senior care space are becoming more popular, but not all are created equal. Caring Transitions, the franchise that provides older adults and their families with comprehensive downsizing, right-sizing, estate sales and online auctions, and move management solutions, has emerged as one of the most sought-after brands in this booming segment because of its unique and in-demand offering.

“A lot of people think we offer in-home health care, like picking up groceries for mom, but the service we provide is actually something that every single person has to deal with at least once in their life,” said Vice President of Franchise Development James Stapleton. “At some point, you are going to need to downsize, and we are the nation's largest provider of that service.”

Caring Transitions was established in 2006 to fulfill a growing need for dedicated relocation services for seniors. The move from one’s home to a care facility can be jarring at best and traumatic at worst, and traditional moving companies do little to ease the burden on seniors and their families. Caring Transitions, however, works closely with families to ensure an easy move and help seniors comfortably ease into their new environment.

“We aren’t a moving company; we are a transition company, and that distinction is critical,” said Stapleton. “When someone has to leave their home and enter a care facility or move in with family members who can take care of them, it’s a difficult situation that goes way beyond the discomfort of packing up boxes and moving them from one location to another. The family is stressed and is looking for the most affordable solution, while the senior is worried about leaving their long-time home and selling off their prized possessions. We make that situation easier and happier for families.” 

In addition to helping seniors actually transition, Caring Transitions has become a popular service in the estate sales and auction spaces thanks to its proprietary online sales platform CT Bids. More often than not, when seniors relocate, they choose to get rid of some of their belongings. Caring Transitions helps families host estate sales to easily and profitably sell those items.

For Caring Transitions franchise owners, all of this equates to a distinctly simple yet effective business opportunity in the senior assistance space. 

“Most businesses in the senior space are in-home health, which means it requires medical experience or specialized training,” said Stapleton. “That can be very complicated, time-consuming and expensive. For us, we are much more affordable and simple than other concepts because we are a non-medical business.”

Similarly, Caring Transitions stands out from other franchise concepts in the senior care industry because of the type of employees needed. “If you are dealing with CNA nurses, a lot of them are not very reliable, and there is very low retention,” said Stapleton. “If they don’t show up one day, the work will be on you. With us, employees can make their own schedule and finish projects in one day, all with good hours.”

Stapleton says that is why many Caring Transitions employees are seniors looking to lend a hand to their peers. “When they retire, they want to feel like they are giving back in some way,” he said. “This is a way to give back and also put some extra money in their pockets. We also appeal to seasonal workers or students because of the flexibility of the hours. Overall, it makes hiring and retention much easier for our franchise owners.”

Looking ahead, Stapleton says the $832.8 billion senior care industry isn’t going anywhere, and Caring Transitions has carved out a sizable niche.

“The demand we’ve experienced has been incredible, and it continues to grow as we work with more clients,” Stapleton said. “There is such a profound need for our services, but people don’t even realize it because they think their only option is a traditional moving company. When they stumble upon us, they are so happy, and most people who buy a franchise from us have that same exact story. They needed Caring Transitions for a loved one themselves, and that made them realize they could really make a difference for other people by investing in this one-of-a-kind franchise in the senior care space.”

Start-up costs range from $58,912–$82,712, and franchisees have the opportunity to earn back their $44,900 franchise fee through its Winner’s Circle program by hitting a variety of key benchmarks.


Caring Transitions provides older adults and their families with the most trusted, respected and comprehensive downsizing, right-sizing, estate sales and online auctions, and move management solutions in the industry. Founded in 2006, the brand is committed to helping people in a compassionate and caring manner during life's many transitions while providing a total and easy solution for clients in their time of need. Through their proprietary online sales platform, CTBIDS, Caring Transitions also prepares clients for the process of liquidating assets through their own online estate sales auction site. With over 250 locations, Caring Transitions’ compassionate, experienced professionals minimize stress and relieve the burdens of life’s transitions. To learn more, visit