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Celebree School Franchisee Georgina Kiem Finds the Perfect Way to Transition Back Into the Working World

Celebree School’s focus on the whole child’s development and not just academics motivated the stay-at-home mother of two to join the early childhood education and enrichment franchise.

After 11 years of being a stay-at-home mom, Georgina Kiem is ready to rejoin the workforce, and she’s thrilled she’ll get to do it with Celebree School. She first learned about Celebree School when she and her husband, Nadir, attended a franchise convention at the Javits Center in New York City in June 2019. They came across the brand’s booth by chance and Kiem immediately liked what she learned about the early childhood education and enrichment franchise.

“We just started talking with brand representatives at the convention and gathered information,” she said. “The following day, we spoke with Vice President of Franchise Operations and Franchise Development Chris Kelleher, and the relationship started from there. We really connected with the team. I just can’t think of a better way to get back into the workforce.”

Celebree School was founded in 1994 on three principles: educate, nurture and protect. The brand has since expanded to 26 corporate-owned locations in Maryland and Delaware that provide infant and toddler care, preschool, before and after school programs and a summer camp program. Celebree School’s main mission is to Grow People Big and Small™ and give them tools they will need to succeed outside of the classroom. Today, the brand is looking for like-minded franchisees who want to bring a safe and caring environment to their communities.

Kiem, whose past professional experiences include graphic design, customer service and risk management, looked at other franchise concepts, but Celebree School stood out to her for several reasons. For one, she knew she wanted to franchise in the childcare space. She also wanted to franchise with an early childhood brand that was not wholly focused on academics. 

After several conversations with the leadership team, as well as in-person meetings at company headquarters in Lutherville, Maryland, Kiem and her husband opted to franchise with the brand. Kiem is excited to handle all operations. The exact location and opening date for Kiem’s Celebree School franchise are to be determined, but the Park Ridge, New Jersey resident knows it will be located in Bergen County.

Kiem is glad she made the decision to franchise with Celebree School and has nothing but praise for the leadership team.

“They are amazing,” she said. “They’re there for franchisees every step of the way and are invested in our success. They’re always available when I have questions and value my opinion on everything we talk about.”

Kiem is not a complete stranger to the world of childcare. As the mother of two children, ages 10 and 8, she has been very involved in their schooling as well as the PTA. As someone who has lived in different countries and moved several times, Kiem also knows what it’s like for parents who feel isolated.

“I’m a huge believer in the phrase ‘It takes a village to raise a child,’” she said. “That is what I am hoping to bring to our franchise — it’s that sense of community and family. I would like to use our center as a way of building a family and a support system for both parents and kids.”

Most of all, Kiem likes the brand’s curriculum, which is focused on the child’s entire development, not just academics.

“Kids need so much more than just education to succeed, especially these days,” she said. “In addition to education, Celebree School focuses on psychological, social and physical development. The brand works with the licensing team to make sure that everything a child needs to succeed is in their classroom. They go above and beyond and provide more than what is required at the state level, and I think it’s so important for kids to get that head start.”

The Celebree School leadership team is excited to have Kiem on board and believes she will excel at representing the brand in her community.

“Working with the Kiem’s has been great,” Chief Development Officer Jim DiRugeris said. “They are smart, driven, fully engaged in the process and passionate about early childhood education. I look forward to watching them grow as operators.”

The initial investment for a Celebree School franchise ranges from $525,500 to $684,000. The franchise fee is $25,000. To learn more about franchising with Celebree, visit