“The biggest thing that drew me to the brand was opportunity. Cheba Hut is a smaller company, which creates opportunity because you can grow with the brand rather than investing into a large corporation. Being a part of a smaller company creates a tight-knit group of individuals at both the corporate and franchisee level who are all working toward a common goal. And to be honest, part of what attracted me to Cheba Hut is the fact that it’s a cheaper brand to roll with. It’s not that we have cheap people, but because we’re small, the investment level is more affordable.”

- Isaac Montoya, Cheba Hut Franchisee, Albuquerque, New Mexico