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Checkers &amp; Rally&rsquo;s, the iconic and innovative drive-thru restaurant franchise known for its &ldquo;Crazy Good Food,&quot; is never one to back down from a challenge. In 2016, the 870+ unit brand went head-to-head with Burger King in the &ldquo;Wiener Wars,&rdquo; with a full-page ad in USA Today reminding the world that Checkers &amp; Rally&rsquo;s was the pioneer in fast food hot dogs. The ad led to a 200 percent increase in hot dogs sold over the same typical time period, cementing its status as hot dog leader. Now, as Taco Bell launches its fry offering, Checkers &amp; Rally&rsquo;s is once again standing its ground and making a bold offer to a wannabe challenger in the space.

When the news of Taco Bell&rsquo;s fries broke, the 870+ unit chain launched a full-page advertisement in the Los Angeles Times, in Taco Bell&rsquo;s backyard, as a formal announcement that the brand is up for a fry fight. The ad invites Taco Bell employees in to any Checkers &amp; Rally&rsquo;s restaurant for some &ldquo;deliciously seasoned pointers&rdquo; and to learn the art of the fry from the experts.

&ldquo;Checkers &amp; Rally&rsquo;s has been the fast food fry leader for more than 30 years &ndash; and we&rsquo;re always up for some friendly competition,&rdquo; said Terri Snyder, Chief Marketing Officer of Checkers &amp; Rally&rsquo;s. &ldquo;Whether it&rsquo;s Burger King rolling out hot dogs or Taco Bell launching fries, we&rsquo;re excited about other brands helping us spread the gospel of fast food. The fact is, we do it best &ndash; and at the best value &ndash; and will continue to do so long after Taco Bell&rsquo;s fries have come and gone.&rdquo;

The brand&rsquo;s claim that its fries are the best isn&rsquo;t lip service; Checkers &amp; Rally&rsquo;s has the industry accolades to back it up. In 2017, the brand&rsquo;s Famous Seasoned Fries landed the #1 spot on Restaurant Business&rsquo; list of the &ldquo;Top 10 Most Craveable Chain Fries&rdquo; and in 2015 were named #1 Fries by Yahoo!.

&ldquo;To say that our guests love our fries would be an understatement. We&rsquo;ve built our business from the very beginning on our Famous Seasoned Fries,&rdquo; said Rick Silva, President and CEO of Checkers &amp; Rally&rsquo;s. &ldquo;And while we welcome Taco Bell to the space, true Fast Foodies know where to get the best fries &ndash; that&rsquo;s Checkers and Rally&rsquo;s, no question.&rdquo;

Checkers & Rally's Reignites Food Wars After Taco Bell's Fry Launch

1851 Franchise

30-year leader in fast food fries stands its ground with bold full-page ad in the Los Angeles Times, offers "deliciously seasoned pointers" to Taco Bell

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