1851

Craig Joy doesn&#8217;t mind rolling up his sleeves to work alongside his employees. As a Florida-based multi-unit franchisee for <a href="http://checkersfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=checkers-rallys-entices-franchisees-with-unrivaled-culture-4010" target="_blank" rel="nofollow" target="_blank">Checkers &amp; Rally&#8217;s</a>, Joy has always taken a people-driven approach to running his business, and, as a result, maintains a very high retention rate for his employees. His franchisor admires his personable and charismatic work ethic, too. &#8220;Crew members look to him as an inspirational leader. He gives them an opportunity to grow more than the average fast-food job. He cares about his people and really gives them an opportunity to grow professionally,&#8221; said Jennifer Durham, <a href="http://checkers.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=checkers-rallys-entices-franchisees-with-unrivaled-culture-4010" target="_blank" rel="nofollow" target="_blank">Checkers</a>&#8217; chief development officer. &#8220;Joy encapsulates what the Checkers culture is all about.&#8221; Joy has been with Checkers for nearly 30 years. Today, he runs six locations, and although he&#8217;s weathered the slumps and the triumphs that any business experiences, he hasn&#8217;t lost an ounce of his characteristic charm. His genuine love for the brand trickles down to each of his employees, too, and he&#8217;s even inspired his staff to follow his lead and get into owning a Checkers for themselves. Gail Gingery, who started as a general manager for one of Joy&#8217;s locations, is now set to become a franchisee. And she credits Joy for the motivation she needed to push her forward. This kind of support and collaboration at Checkers isn&#8217;t unique to just Joy and Gingery. In fact, the brand&#8217;s people-first attitude has led to them coining the phrase &#8220;Checkers Franchise Family,&#8221; and it&#8217;s a sentiment that runs deep throughout the entire system. &#8220;Franchisees continue to flock to the Checkers system thanks to our magnetic culture. From the executive level to the franchisees to the employees, everyone truly treats each other like family. &#8221; Durham said. &#8220;From industry newcomers to franchise veterans, people recognize the unique opportunity to grow with our brand, and appreciate our focus on franchisee and franchisor alignment. We like to think that our positive energy here is infectious.&#8221; Checkers&#8217; captivating culture has helped the brand rank as one of the top<a href="http://www.fbr50.com/franchisee-satisfaction-award-winners-2016/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=checkers-rallys-entices-franchisees-with-unrivaled-culture-4010" target="_blank" rel="nofollow" target="_blank"> multi-unit restaurant concepts in franchisee satisfaction</a>. Durham believes their high approval ratings by operators is due, in part, to the company owning restaurants alongside its franchisees, meaning it has even more reason to focus on costs, margins, profitability, promotions and overall employee satisfaction. That emphasis has paid off&#8212;according to <a href="http://www.franchisebusinessreview.com/profile/checkers-rallys/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=checkers-rallys-entices-franchisees-with-unrivaled-culture-4010" target="_blank" rel="nofollow" target="_blank">Franchise Business Review&#8217;s</a> satisfaction survey completed in 2014, nearly 85 percent of current franchisees are planning to grow with the brand. &#8220;We believe that in order to be a good franchisor, you have to put yourself in the shoes of your franchisees. Not figuratively&#8212;literally. We build restaurants and we run restaurants and our franchisees know that we&#8217;re right there with them,&#8221; Durham said. It&#8217;s this unique insight into what franchisees want and need that has helped Checkers open up 37 new restaurants last year, breaking a 15-year-old record for new development. They know how to collaborate alongside their operators. This has ultimately created Checkers&#8217; secret weapon, and it&#8217;s helping them continue to thrive in the years to come&#8212;and that weapon is happy and passionate franchisees. Startup costs for new franchisees include a $30,000 franchise fee per restaurant. The overall average initial investment is $416,197. &#8220;People will always be at the forefront of our business. We have this brand that people want to be a part of, because we&#8217;re here helping them thrive every step of the way. It makes them want to put in 110 percent&#8212;and when they do put in that extra effort, it becomes infectious. Employees notice. Customers notice. And in the end, it&#8217;s increasing the brand&#8217;s bottom line,&#8221; Durham said. To learn more about Checkers &amp; Rally&#8217;s, <a href="http://checkers.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=checkers-rallys-entices-franchisees-with-unrivaled-culture-4010" target="_blank" rel="nofollow" target="_blank">click here.</a>

Checkers & Rally's Entices Franchisees with Unrivaled Culture

1851 Franchise

At Checkers & Rally's, a magnetic culture runs through their entire franchisee system, and it's increasing the brand's bottom line.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

checkers-rallys-entices-franchisees-with-unrivaled-culture

Children's Lighthouse

How Children’s Lighthouse Stands Out Among Other Children’s Education, Childcare, and Daycare Franchises

how-childrens-lighthouse-stands-out-among-other-childrens-education-childcare-and-daycare-franchises

The Growth Coach

The Growth Coach Franchise Costs, Fees, Profit and Data for 2025

the-growth-coach-franchise-costs-fees-profit-and-data-for-2025

One Hour Heating and Air Conditioning

Why One Hour Heating & Air Conditioning Sees People as the Power Behind Franchise Growth

one-hour-heating-air-conditioning-franchise-growth

Lawn Doctor

Design with photo of John Perry and Lawn Doctor logo

How a 20-Year Industry Veteran Tripled His Sales With a Lawn Doctor Franchise

lawn-doctor-franchise-success-story-john-perry

Fitness Premier

The Secret to Fitness Franchise Success? It's Not Just the Workouts

fitness-premier-franchise-marketing-support

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

Mike Revak - Chief Business Officer - Sky Zone - Franchise Marketing Leaders - 1851 Franchise

Top 25 Franchise Marketing Leaders: Mike Revak — President and Chief Business Officer, Sky Zone

top-25-franchise-marketing-leaders-mike-revak-chief-business-officer-sky-zone

BooXkeeping: Making Bookkeeping Cool for Franchisors, Franchisees, and Small Business Owners

booxkeeping-making-bookkeeping-cool-for-franchisors-franchisees-and-small-business-owners

Top 25 Franchise Marketing Leaders: Brittany Knollmiller — Head of Marketing, Yogurtland

top-25-franchise-marketing-leaders-brittany-knollmiller-head-of-marketing-yogurtland

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Checkers & Rally's Entices Franchisees with Unrivaled Culture

MORE STORIES LIKE THIS