Chief Development Officer Matt Stanton Praises the Elements Massage Brand’s Streamlined Business Model and Focus on Health and Wellness

Matt Stanton brought a wide range of work experience to the table when he joined WellBiz Brands Inc. in December 2017 as Chief Development Officer. While he had previously worked in development for two food franchises, Smashburger® and Taco Bueno® restaurants, Stanton’s knowledge and business savvy also transcended industries.

“I’ve been in the franchise industry for approximately 10 years, but in my career, I have always done deal work in everything from fundraising for a biotech startup to bringing in contracts for national labs for the government to merger and acquisition work for a Fortune 500 chemicals company,” he said. “The industries I’ve worked in have been very different, but they taught me how to get deals done and find solutions that bring different parties together to make business happen.”

Stanton’s first foray into franchising was with the fast-casual concept Smashburger, which he joined in 2011 in a growth strategy role. His accomplishments included doubling franchise sales production in 2014 and again in 2015. He eventually ran the franchise development team and helped the brand grow from 75 units to more than 350 units. He left Smashburger in 2016 and joined Taco Bueno.

Today, Stanton is thrilled to be part of WellBiz Brands, which manages  three franchise concepts in the health and wellness space: Amazing Lash Studio®, Fitness Together® and Elements Massage®.

“At WellBiz Brands, I run the team that handles franchise development and provides assistance to franchisees in getting their studios open,” he said. “I also oversee the development of all three of our brands. Our growth strategy right now is to build great relationships with the right franchise owners.”

This is certainly an exciting time to be with WellBiz Brands, which offers industry-leading support in the areas of marketing, real estate, recruitment and retention, customer service and more to the  more than 600 units for the three distinct concepts.

The Elements Massage brand, in particular, is at a strategic time of growth, as it met the 250-unit mark, with a strong focus on expanding its footprint in Arizona, Colorado, Florida, Maryland, Tennessee and Texas.

The therapeutic massage franchise is well-positioned to grow thanks, in part, to the support of WellBiz Brands and a focus on therapeutic massage as a critical aspect of health and wellness. What used to be considered  a once-in-a-while treat is now seen as a valuable component of self-care, and this is a huge differentiator for the Elements Massage brand.

“Five or 10 years ago, massage therapy services were more about pampering yourself or providing a method of relaxation,” Stanton said. “Today, more and more people are also seeing massage therapy as a great way to help manage pain and deal with other issues with their bodies. We see more and more doctors recommending massage therapy to patients as a fundamental part of their overall health and wellness regimen. ”

The Elements Massage brand is a single-focused model focusing on massage therapy  and the therapeutic benefits it provides.  This simple business model allows franchise owners to focus on providing a stellar customer experience.

“With a very focused offering like ours, franchisees can be much more efficient and offer an improved customer experience by shining in one particular area,” he said. “The Elements Massage brand was founded that way, and we’ve stayed true to that vision.”

This focus has paid off. Last year, the  Elements Massage brand ranked No. 1 in Newsweek’s “America’s Best Customer Service” list in the “Spa, Wellness and Beauty” category.

“That’s a testament to the quality of franchisees we have, along with our simple and proven business model,” Stanton said. “Adding too much complexity makes it harder to offer excellent hospitality to customers. We’ve created great differentiation in the market, but also the ability to provide a better service than our competitors.”

With an exclusive focus on therapeutic massage and the support of  WellBiz Brands and leaders like Stanton, franchise owners are supported as they bring a top-notch service centered on health and wellness to their communities.

With a single-unit investment range between $251,950 and $491,350*, the Elements Massage franchise was recently named one of the Top 10 Best Franchises to Buy in the medium investment category by Forbes®. To learn more, visit https://elementsfranchise.com.

*As stated in the March 30, 2020 Franchise Disclosure Document. 

Elements Therapeutic Massage, LLC. 9780 S. Meridian Blvd, Suite 400 Englewood, CO 80112

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. MN File No. F-5517. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law.  THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA.  SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING.   Each Elements Massage® studio is independently owned and operated.  Elements Massage® and the Elements Massage + design, are registered trademarks of Elements Therapeutic Massage, LLC.