1851

2020 was a year of growth and spreading positivity for <a href="https://www.christmasdecor.net/franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=after-a-successful-2020-christmas-decor-prepares-for-more-growth-in-2021-2715858" target="_blank" rel="nofollow">Christmas Decor</a>.The seasonal holiday-decorating franchise celebrated its biggest year for franchise recruitment since its founding 15 years ago, welcoming 19 new franchisees to its rapidly growing family. And in a year when the need for holiday cheer was at an all-time high, the brand saw higher consumer demand than ever before.According to <a href="https://www.linkedin.com/in/brandon-stephens-05201817?utm_source=1851franchise.com&utm_medium=article&utm_campaign=after-a-successful-2020-christmas-decor-prepares-for-more-growth-in-2021-2715858" target="_blank" rel="nofollow">Brandon Stephens</a>, <a href="https://1851franchise.com/christmasdecor">Christmas Decor</a>’s president, the brand started to see increased demand well before the holiday season kicked off, with sales picking up as early as August and web inquiries nearly doubling their 2019 numbers.Stephens says he found that because people were spending more time at home and less on regular yearly expenses, like vacations, they were reinvesting their money into their homes.&nbsp;“Even in the spring when COVID-19 shutdowns first started, we started getting requests from existing clients who wanted us to come put their lights back up,” said Stephens. “Once their friends and neighbors saw the work we do, that quickly turned into new business. People are looking for some cheer and positivity, and we’re proud to be a go-to resource for that. ”&nbsp;Stephens says many of the brand’s commercial clients, such as retail stores and casinos, decided to hold off on holiday decorating, but the increase in demand among residential clients more than made up for the dip in commercial sales, even carrying on well past the holiday season.&nbsp;That surge translated to an impressive boost in sales growth. The brand saw an 18% increase in sales overall compared to 2019 — 90% of which were residential.And while 2020 was a big year for Christmas Decor, year-over-year sales growth is nothing new for the brand.“We've always been blessed with strong growth,” said Stephens. “We’ve had 11 straight years of growth, with 10 of those years having double-digit growth. We’re prepared to see more of the same coming into 2021.”According to Stephens, 2020’s increased demand also helped Christmas Decor find new ways to reach customers across the country.“We really had to focus on some of our best practices and principles,” he said. “How strong is this support system we have in place when you throw 22% growth on top of it? The pandemic exposed some shortcomings, but it also validated a lot of our best practices. What a good problem to have. In the end, we were able to meet demand effectively and nothing fell apart.”&nbsp;Looking ahead at the franchise’s sales goals for 2021, Stephens says he’s optimistic the brand will continue to grow, but he remains realistic about what to expect.&nbsp;“The sensible thing is to operate on 2019 expectations,” he said. “No one knows what’s going to get locked down again and how people will react. We’re counting on growth, just maybe not the 20 to 25% we saw last year.”Stephens says the success Christmas Decor enjoyed in 2020 was thanks largely to the hard-working, passionate franchisees behind the brand. It was because of their dedication to their business and their clients, Stephens said, that they were able to grow at the individual level and contribute to the brand’s growth overall.&nbsp;“Without a doubt, the stable and consistent growth we’ve seen comes from franchisees,” he said. “And it's because of all the talent and personalities that are involved. That kind of strong franchisee network is what creates stability, and we’re proud to see it firing on all cylinders.”&nbsp;&nbsp;About Christmas Decor&nbsp;Founded in 1986 by Blake Smith, Christmas Decor has become the leading holiday decorating brand in the U.S. and Canada. Originally created&nbsp;as an off-season supplement to the landscaping business, the Texas-based franchise now brings holiday cheer to over 300 communities across North America, ultimately creating jobs for 3,000-plus seasonal workers that might otherwise be unemployed. Backed by a strong business model and double-digit revenue increase year-over-year for the last 11 years, Christmas Decor is looking to grow in markets across the U.S. and Canada. For more information on Christmas Decor, please visit&nbsp;<a href="https://www.christmasdecor.net/franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=after-a-successful-2020-christmas-decor-prepares-for-more-growth-in-2021-2715858" target="_blank" rel="nofollow">https://www.christmasdecor.net/franchise/</a>.

After a Successful 2020, Christmas Decor Prepares for More Growth in 2021

1851 Franchise

Despite the pandemic, the franchise saw significant sales growth, welcomed a herd of new franchisees and spread cheer to families across the country during an otherwise difficult year.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

after-a-successful-2020-christmas-decor-prepares-for-more-growth-in-2021

Comfort Keepers

Comfort Keepers - Midyear Press Release 2025 - 1851 Franchise

Comfort Keepers® Hits Mid-Year Stride With Strong Franchise Growth and Rising Demand for In-Home Care

comfort-keepers-franchise-midyear-momentum-2025

petbar

petbar - Garrett Dewan - Why I'm Investing - 1851 Franchise

Why Garrett Dewan Is Choosing To Reinvest in petbar

petbar-franchise-austin-garrett-dewan-multi-unit

Paris Baguette

NJBIZ: Paris Baguette Ramps Up Expansion With New Franchises, Facility and 2030 Growth Target

njbiz-paris-baguette-ramps-up-expansion-with-new-franchises-facility-and-2030-growth-target

Busy Bee Jumpers

Top 10 Reasons To Buy a Busy Bee Jumpers Franchise in 2025

top-10-reasons-to-buy-a-busy-bee-jumpers-franchise-in-2025

Home Halo

home-halo-former-athletes-frachisees-image

Why Former College Athletes Can Make Winning Home Halo Franchise Owners

former-college-athletes-home-halo-franchise

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Photo of Roof Scientist truck and trailer

Roof Scientist Expands Into Northern Indianapolis as Entrepreneur Dale Speckman Launches New Business in Fishers

roof-scientist-expands-into-northern-indianapolis

Image of Donald Trump pointing with red stripes in the background

August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

august-1-tariff-deadline-franchise-impact

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Unlocking Superpowers: How KidStrong Is Building the Next Generation of Confident Kids — and Thriving Franchise Owners

kidstrong-franchise-confident-kids

Image of a kid growing up, developing with kidstrong, high fiving and smiling. 

How KidStrong has Become the Franchise Disrupting Child Development by Partnering with Purpose-Driven Franchise Owners 

kidstrong-franchise-opportunity-child-development

Picture of kids for franchise business Kidstrong which focuses on child development and fitness

KidStrong Is Pediatrician-Recommended for Raising Confident, Capable Kids and Families Can't Get Enough

kidstrong-child-development-program

Bringing Robots to Main Street: How Elad Inbar’s RobotLAB Franchise Is Powering the Local AI Revolution

bringing-robots-to-main-street-how-elad-inbars-robotlab-franchise-is-powering-the-local-ai-revolution

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery 

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery in Overland Park, Kansas

paris-baguette-franchise-overland-park-khandelwal

Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

From Corporate Careers to Community Roots: Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

kansas-couple-opens-childrens-lighthouse-gardner-olathe

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

After a Successful 2020, Christmas Decor Prepares for More Growth in 2021

MORE STORIES LIKE THIS