Christmas Decor INFO
What Is Christmas Decor?
Founded in 1986 by Blake Smith, Christmas Decor has become the leading holiday decorating brand in the U.S. and Canada. Originally created as an off-season supplement to the landscaping business, the Texas-based franchise now brings holiday cheer to over 300 communities across North America, ultimately creating jobs for 3,000-plus seasonal workers that might otherwise be unemployed. Backed by a strong business model and double-digit revenue increase year-over-year for the last 11 years, Christmas Decor is looking to grow in markets across the U.S. and Canada.
Why Buy a Christmas Decor?
For landscapers and outdoor business owners — including pest control companies, irrigation companies, roofing companies and tree care companies — there’s no better way to offset fixed overhead costs, maintain key employees year-round and generate new income streams than investing in a Christmas Decor franchise.
Offering a scalable model that works just as well for two-person companies as it does for 200-person companies, the average Christmas Decor franchisee makes just over $330,00* in gross revenue over the holiday season, bringing them plenty of Christmas cheer. The added revenue not only gives outdoor business owners the capital they need to invest in their core businesses, but it also allows them to build new crossover clients at the same time.
*Refer to the Franchise Disclosure Document for additional financial information in the Item 19.
What Sets Christmas Decor Apart From Competitors?
Ask any Christmas Decor client, and you’ll find out how much they value the brand’s high level of service, professionalism and safe, reliable products that function all season long. For busy homeowners, Christmas Decor’s all-inclusive service — including installation, maintenance, support and a personalized light design — is well worth the investment. No risk of Dad falling off the ladder, no dread of taking it down in January and every chance the neighbors will be impressed.
But the biggest thing that sets the holiday decorating brand apart is the way it makes people feel. Christmas Decor customers remember the excitement of seeing their homes all lit up and perfectly decorated for the holidays, with a stunning light design customized especially for them. And once they experience that feeling, it becomes an important part of their annual holiday tradition, something the whole family looks forward to every year.
Why Invest In This Category?
The pandemic has fundamentally changed the way we view the concept of home, and for anyone in the home services industry, that’s good news. As people spend more time at home, they are also investing more money in their homes, and that includes their outdoor lighting displays.
In 2020, Christmas Decor experienced record growth, with sales numbers up 20% from the previous year as homeowners rushed to bring some holiday joy to their homes and smiles to their neighbors’ faces. With an astonishing retention rate of 80%, the brand not only expects that momentum to continue, they are also gearing up to meet the demand.
Orders from commercial clients — an especially lucrative sector for Christmas Decor franchisees — also increased exponentially in 2020, as municipalities invested in drive-through lighted parks and festive holiday displays to keep spirits up during the pandemic holiday season.
Christmas Decor is already seeing early interest and renewals from last year’s commercial customers, who begin planning their budgets for the holiday season early in the first quarter. And for Christmas Decor franchisees, that means an extended money-making season — yet another reason to be merry.
What Value Does Christmas Decor Offer Experienced Franchisees?
Most franchisee investors who want to diversify their portfolio by taking advantage of other The Decor Group brands within the parent company have the opportunity to diversify revenue through sister brands Nite Time Decor, PermaLites and Decor Smart as part of the franchise package, allowing them to opearte a year-round business. The world’s leading provider of low-voltage landscape lighting products, Nite Time Decor provides contractors with tools, training, support and products, allowing them to design, install and maintain lighting systems at a professional level. The brand has also recently introduced a permanent light product line that features roofline lighting, currently seeing high demand from commercial clients.
You want a way to make great money in the off-season.
You want a business that doesn’t demand your attention year round.
You already have a core group of customers in place.
You value the training and support Christmas Decor provides.
You want to align with a company and brand that has more than 20 years of proven success.
You want the opportunity to diversify and grow by having the option to invest in additional franchises within The Decor Group’s portfolio.
You want to brighten the holiday season for people in your community and become an essential part of their holiday tradition.
Are you ready to own your own Christmas Decor?