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Chuck E. Cheese, the iconic children’s restaurant and arcade franchise, is known for a lot of things — birthday parties, ball pits and animatronic bands chief among them —&nbsp;but its food has never been a primary selling point. So where does that leave the brand in the time of coronavirus, when dine-in establishments are closed across the country and restaurants are turning to takeout and delivery to reach customers?&nbsp;Conceding that the brand doesn’t have a lot, or at least enough, fans loyal to the food alone, Chuck E. Cheese quietly rolled out a new brand to serve pizza to customers through third-party delivery platforms.&nbsp;The sly rebrand was originally discovered by a Reddit user, then quickly <a href="https://www.foodandwine.com/news/local-restaurant-on-delivery-app-actually-chuck-e-cheese-pasquallys?utm_source=1851franchise.com&utm_medium=article&utm_campaign=chuck-e-cheese-is-serving-pizzas-under-a-new-name-on-delivery-platforms-2713129" target="_blank" rel="nofollow">reported in Food &amp; Wine</a> (under a headline that fundamentally misunderstands the nature of franchising, by the way), which confirmed the move with the franchise.<blockquote>"CEC Entertainment, Inc. recently launched Pasqually’s Pizza &amp; Wings nationwide. The inspiration was rooted in the desire to create a premium pizza while staying true to the CEC brand," a Chuck E. Cheese spokesperson told Food &amp; Wine via email. "Pasqually’s Pizza &amp; Wings, named after another favorite member of Munch's Make Believe Band, shares kitchen space with the Chuck E. Cheese restaurant, ensuring high-quality, fresh ingredients. Pasqually’s Pizza &amp; Wings’ recipes use fresh, homemade pizza dough, just like Chuck E. Cheese, but it is a different pizza that features a thicker crust and extra sauce, giving consumers a more flavorful, more premium pizza experience. While Pasqually’s Pizza &amp; Wings recipes are currently only available for delivery, select items might be added to the Chuck E. Cheese menu in the future."</blockquote>Of course, Chuck E. Cheese is not the only franchise to take advantage of third-party delivery to introduce multiple brands. Absolute Brands, the new parent company of Dog Haus has <a href="https://1851franchise.com/how-restaurant-franchises-can-take-advantage-of-the-shift-to-off-site-ordering-2713108#franbuzz">introduced eight new virtual brands</a>, all operating out of existing kitchens.<a href="https://www.foodandwine.com/news/local-restaurant-on-delivery-app-actually-chuck-e-cheese-pasquallys?utm_source=1851franchise.com&utm_medium=article&utm_campaign=chuck-e-cheese-is-serving-pizzas-under-a-new-name-on-delivery-platforms-2713129" target="_blank" rel="nofollow">Read the full article at foodandwine.com</a>.

Chuck E. Cheese is Serving Pizzas Under a New Name on Delivery Platforms

1851 Franchise

The iconic children’s franchise quietly rolled out new "Pasqually’s Pizza & Wings" brand to attract new delivery customers during COVID-19.

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Chuck E. Cheese is Serving Pizzas Under a New Name on Delivery Platforms

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