Wing restaurant unveils new design.
Buffalo Wings & Rings is debuting a “sleeker design” at a select few locations across the country, according to Cincinnati.com.
"We want to create a new experience for consumers who want the sports experience, but don't want it in a sports bar," Nader Masadeh, CEO of Buffalo Wings & Rings, was quoted as saying by the news source. "It's not the traditional sports bar – the dark, masculine, fried food kind of concept."
The brand plans to have all existing restaurants switched over to the new design within the next 18 months. Masadeh went on to tell Cincinnati.com that the new design has helped increased sales by more than 20 percent.
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