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According to a recent <a href="https://www.cnbc.com/2018/01/30/us-january-consumer-confidence-index-125-point-4-vs-123-point-1-expectations.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=cnbc-consumer-confidence-jumps-as-americans-expect-2017-momentum-to-continue-2705386" target="_blank" rel="nofollow" style="text-decoration-line: none;">CNBC</a> article, consumer confidence rose to 125.4 in January. This jump is higher than anticipated, after Reuters expected the increase to peak at 123.1, but is a pleasant surprise after an unexpected decline in December. 

&quot;Expectations improved, though consumers were somewhat ambivalent about their income prospects over the coming months, perhaps the result of some uncertainty regarding the impact of the tax plan,&quot; Lynn Franco, Director of Economic Indicators at The Conference Board, said in a statement.

All franchise owners know this confidence determines consumer economic decisions, including their spending activity, meaning that this peak is a good sign for business owners. Franco sees this confidence as a solid reflection of growth and expects that growth to continue well into 2018. 

<a href="https://www.cnbc.com/2018/01/30/us-january-consumer-confidence-index-125-point-4-vs-123-point-1-expectations.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=cnbc-consumer-confidence-jumps-as-americans-expect-2017-momentum-to-continue-2705386" target="_blank" rel="nofollow" style="text-decoration-line: none;">Click here</a> to read the full article.

CNBC: Consumer confidence jumps as Americans expect 2017 momentum to continue

1851 Franchise

With a consumer optimism reaching the highest mark since November 2000, experts are positive about the future of consumer spending. 

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CNBC: Consumer confidence jumps as Americans expect 2017 momentum to continue

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