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<a href="https://www.cnbc.com/2018/09/06/kfc-mcdonalds-burger-king-pizza-hut-china.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=cnbc-goes-inside-kfcs-rise-to-the-top-of-chinas-fast-food-market-2707777" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">In a recent feature</a>, CNBC chronicled the rise of the <a href="http://www.kfcfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=cnbc-goes-inside-kfcs-rise-to-the-top-of-chinas-fast-food-market-2707777" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">KFC</a> brand in the world&rsquo;s most populous country, China. Since it entered the Beijing market over 30 years ago, KFC&rsquo;s evolving brand strategy led to menu additions and entry into specific markets that propelled the brand to immense popularity. KFC now operates more than 5,600 stores in the country, its most anywhere in the world. KFC currently possesses the largest market share of fast-food chains in China and made nearly $5 billion in the country in 2017. Check out the video to learn more about how the quick-service chicken chain tailored its messaging to beat out the likes of McDonald&rsquo;s to become China&rsquo;s favorite fast food spot and how it&rsquo;s continuing to innovate to remain dominant amid the nation&rsquo;s changing tastes.

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<iframe allowfullscreen="true" bgcolor="#131313" height="298" src="https://player.cnbc.com/p/gZWlPC/cnbc_global?playertype=synd&amp;byGuid=7000039326&amp;size=530_298" type="application/x-shockwave-flash" width="530"></iframe>

CNBC Goes Inside KFC's Rise to the Top of China's Fast Food Market

1851 Franchise

Since arriving in China in 1987, KFC has become the country’s biggest restaurant chain, operating more units there than any other country

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Filta Environmental Kitchen Solutions

Making Kitchens Cleaner — and Greener: Bart O’Connor’s Filta Franchise Journey

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Fresh Coat

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What Every Franchisee Should Know About Expanding Into the Commercial Industry With Fresh Coat Painters

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Paris Baguette

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Paris Baguette Expands With Over 225 New Cafés Awarded, Almost 60 New Openings at Q3 Close

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Layne's Chicken Fingers

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Doing Your Homework: How to Perform Due Diligence Before Becoming a Layne’s Franchisee

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BooXkeeping

BooXkeeping Welcomes New Franchisees Alejandra Hernandez and Sandrine Rattier in San Diego, California

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CNBC Goes Inside KFC's Rise to the Top of China's Fast Food Market

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