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<a href="https://www.cnbc.com/2018/09/06/kfc-mcdonalds-burger-king-pizza-hut-china.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=cnbc-goes-inside-kfcs-rise-to-the-top-of-chinas-fast-food-market-2707777" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">In a recent feature</a>, CNBC chronicled the rise of the <a href="http://www.kfcfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=cnbc-goes-inside-kfcs-rise-to-the-top-of-chinas-fast-food-market-2707777" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">KFC</a> brand in the world&rsquo;s most populous country, China. Since it entered the Beijing market over 30 years ago, KFC&rsquo;s evolving brand strategy led to menu additions and entry into specific markets that propelled the brand to immense popularity. KFC now operates more than 5,600 stores in the country, its most anywhere in the world. KFC currently possesses the largest market share of fast-food chains in China and made nearly $5 billion in the country in 2017. Check out the video to learn more about how the quick-service chicken chain tailored its messaging to beat out the likes of McDonald&rsquo;s to become China&rsquo;s favorite fast food spot and how it&rsquo;s continuing to innovate to remain dominant amid the nation&rsquo;s changing tastes.

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CNBC Goes Inside KFC's Rise to the Top of China's Fast Food Market

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Since arriving in China in 1987, KFC has become the country’s biggest restaurant chain, operating more units there than any other country

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ServiceMaster Restore

ServiceMaster Restore - Disaster Response - 1851 Franchise

When Disaster Strikes, ServiceMaster Restore Moves

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Children's Lighthouse

How Children’s Lighthouse Stands Out Among Other Children’s Education, Childcare, and Daycare Franchises

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The Growth Coach

The Growth Coach Franchise Costs, Fees, Profit and Data for 2025

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Why One Hour Heating & Air Conditioning Sees People as the Power Behind Franchise Growth

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How a 20-Year Industry Veteran Tripled His Sales With a Lawn Doctor Franchise

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CNBC Goes Inside KFC's Rise to the Top of China's Fast Food Market

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