Franchise News
CNBC: The Clock is Winding Down for Retailers as Critical Shopping Weekend Looms
After Wednesday’s reports of disappointing November sales, retailers are hoping this weekend provides a final boost.
“Super Saturday” this month is critical, reports CNBC. The retail industry hopes that last-minute holiday shopping and an increase demand for winter gear due to freezing temps leads to a boost in sales as November comes to a close.
Reports on Wednesday proved that retail sales were not as high this month as many had hoped. Some attributed this to major sales, but many agree that retailers have been forced to implement such sales in order to entice shoppers.
"It's a vicious cycle and it feels like a race to the bottom, but what else are they left to do?" said Ken Perkins, president of Retail Metrics. “"They've really got to have a good day because the traffic levels have been pretty anemic. It's going to be difficult to make up [for a soft November]... but a strong weekend would go a long way toward salvaging the holiday season."
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
