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Coca-Cola to Publicly Address Obesity for First Time

Coca-Cola to Publicly Address Obesity for First Time

By JORDAN BRANDES The Atlanta-based Coca-Cola, one of the largest soft drink brands in the world, took a big risk this week by unveiling a commercial that addresses the link between soft drinks and obesity head on. The two-minute spot showcases the brand’s record of providing drinks with fewer ca.....

Nick Powills

By Nick Powills

1851 Franchise Publisher

January 15, 2013

By JORDAN BRANDES The Atlanta-based Coca-Cola, one of the largest soft drink brands in the world, took a big risk this week by unveiling a commercial that addresses the link between soft drinks and obesity head on. The two-minute spot showcases the brand’s record of providing drinks with fewer calories and notes that weight gain is the result of consuming too many calories in general, not just of soda. Another ad to air later this week focuses on how to burn off the 140 "happy calories" in a can of Coke. Coca-Cola is the first soft drink brand to publicly address the issue, which has been a topic of much debate recently. Last year New York City’s Mayor Bloomberg approved a ban on sodas served in cups larger than 16 ounces. The same maneuver is currently being considered in Washington D.C. and other major metropolitan cities as well. This has naturally put soda makers on the defensive which many see as the biggest reason for the creation of the advertisement. Check out the commercial below to see for yourself.

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Nick Powills

About the Author

Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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