Comfort Keepers®, a leading provider of in-home care services for seniors and adults in need of assistance, has set its sights on Salt Lake City for future growth in 2025. According to Scott Oaks, vice president of franchise development, the brand has identified Salt Lake City and the surrounding area as a high-potential territory thanks to a booming aging population.
“Salt Lake City is a vibrant, fast-growing metro with a lot of open territory and strong demand for senior care,” Oaks said. “We’re actively looking to partner with entrepreneurs in and around Salt Lake who are interested in making a meaningful impact in their communities.”
While Comfort Keepers has experienced long-term success in surrounding areas, including parts of Colorado and Nevada, the Salt Lake City market remains largely untapped. Oaks says the brand sees opportunity throughout the metro region — from Sandy and West Valley City to Ogden and Provo — where the senior population is expanding rapidly.
“Utah is one of the fastest-aging states in the country,” Oaks said. “And Salt Lake City in particular is seeing an increasing number of families looking for high-quality in-home care for their loved ones. That’s where Comfort Keepers’ unique model stands out.”
As the number of residents aged 65 and older continues to climb across Utah, the need for trusted, personalized in-home care solutions has never been greater.
“Nearly 12% of Salt Lake County’s population is over the age of 65 — and that number is expected to grow significantly in the next decade,” Oaks said. “That’s the window where families start considering home care options. Our private-pay model is designed to meet those needs with compassion.”
Comfort Keepers’ approach to interactive caregiving supports seniors with more than just physical needs — it emphasizes emotional wellness, mental engagement and social connection, which are often lacking in traditional home care services.
Comfort Keepers offers a franchise opportunity rooted in compassion but backed by robust systems and proven results. Since transitioning to a fully franchised model in 2024, the brand has doubled down on franchisee success with innovative support tools and technology.
“With Comfort Keepers, franchisees aren’t just starting a business — they’re joining a mission,” Oaks said. “We provide comprehensive onboarding, ongoing operational guidance, marketing support and exclusive tools to make recruitment and client service more efficient.”
These tools include a new CRM platform, ComfortKeepers.jobs — a national hiring hub — and an AI-powered local marketing assistant that helps owners scale their presence quickly.
Founded over 25 years ago, Comfort Keepers now has more than 600 locations across North America. Its consistent growth and reputation for quality care have made it one of the top names in the in-home care space. The expansion into Salt Lake City aligns with the brand’s larger strategy to bring high-quality care to underserved regions while empowering entrepreneurs to build meaningful, profitable businesses.
“We’re looking for people who want to make a difference — people who are both compassionate and business-minded,” Oaks said. “Salt Lake City is a market where you can start strong and grow with confidence.”
With multiple open territories currently available in the Salt Lake metro area, now is the ideal time for purpose-driven entrepreneurs to join the Comfort Keepers network.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/comfort-keepers.
Comfort Keepers
SPONSORED
A thriving senior population and entrepreneurial climate make Salt Lake City a prime market for Comfort Keepers' compassionate home care franchise.
Comfort Keepers®, a leading provider of in-home care services for seniors and adults in need of assistance, has set its sights on Salt Lake City for future growth in 2025. According to Scott Oaks, vice president of franchise development, the brand has identified Salt Lake City and the surrounding area as a high-potential territory thanks to a booming aging population.
“Salt Lake City is a vibrant, fast-growing metro with a lot of open territory and strong demand for senior care,” Oaks said. “We’re actively looking to partner with entrepreneurs in and around Salt Lake who are interested in making a meaningful impact in their communities.”
While Comfort Keepers has experienced long-term success in surrounding areas, including parts of Colorado and Nevada, the Salt Lake City market remains largely untapped. Oaks says the brand sees opportunity throughout the metro region — from Sandy and West Valley City to Ogden and Provo — where the senior population is expanding rapidly.
“Utah is one of the fastest-aging states in the country,” Oaks said. “And Salt Lake City in particular is seeing an increasing number of families looking for high-quality in-home care for their loved ones. That’s where Comfort Keepers’ unique model stands out.”
As the number of residents aged 65 and older continues to climb across Utah, the need for trusted, personalized in-home care solutions has never been greater.
“Nearly 12% of Salt Lake County’s population is over the age of 65 — and that number is expected to grow significantly in the next decade,” Oaks said. “That’s the window where families start considering home care options. Our private-pay model is designed to meet those needs with compassion.”
Comfort Keepers’ approach to interactive caregiving supports seniors with more than just physical needs — it emphasizes emotional wellness, mental engagement and social connection, which are often lacking in traditional home care services.
Comfort Keepers offers a franchise opportunity rooted in compassion but backed by robust systems and proven results. Since transitioning to a fully franchised model in 2024, the brand has doubled down on franchisee success with innovative support tools and technology.
“With Comfort Keepers, franchisees aren’t just starting a business — they’re joining a mission,” Oaks said. “We provide comprehensive onboarding, ongoing operational guidance, marketing support and exclusive tools to make recruitment and client service more efficient.”
These tools include a new CRM platform, ComfortKeepers.jobs — a national hiring hub — and an AI-powered local marketing assistant that helps owners scale their presence quickly.
Founded over 25 years ago, Comfort Keepers now has more than 600 locations across North America. Its consistent growth and reputation for quality care have made it one of the top names in the in-home care space. The expansion into Salt Lake City aligns with the brand’s larger strategy to bring high-quality care to underserved regions while empowering entrepreneurs to build meaningful, profitable businesses.
“We’re looking for people who want to make a difference — people who are both compassionate and business-minded,” Oaks said. “Salt Lake City is a market where you can start strong and grow with confidence.”
With multiple open territories currently available in the Salt Lake metro area, now is the ideal time for purpose-driven entrepreneurs to join the Comfort Keepers network.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/comfort-keepers.
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
No related articles found
