After spending years in corporate leadership roles, Brad Godwin was drawn to a franchise opportunity that allowed him to serve his community meaningfully. That opportunity came in the form of Comfort Keepers®, a nationally recognized senior care franchise known for its commitment to elevating the human spirit.
“I’ve spent my career thus far in mostly corporate business settings, serving in different companies and roles from Fortune 500 and down — mostly leadership roles,” said Godwin. “But I had more interest in getting involved with the community through business ownership. So I began a search, looking for a way to lend tremendous value and impact locally.”
That search led him to Comfort Keepers, where he connected with the previous owners of a Memphis-based location. “They were looking for fresh energy and vision to take the organization forward,” he said. “I was drawn to the type of work. Also, Comfort Keepers has been around for quite some time. They are a well-established franchise, and it was obvious that there was a strong level of collaboration within the system.”
Through careful due diligence, Godwin confirmed that Comfort Keepers was one of the strongest providers in the senior care space. “There was a mutual partnership that had been demonstrated by the success of this location over many years. I could learn a lot from other operations in this space,” he said.
In May 2023, Godwin officially took ownership of the Memphis Comfort Keepers location. Since then, he has worked tirelessly to modernize operations and enhance service quality.
“It has been a tremendous experience for me, and it is fulfilling to understand the importance of the impact of the services we provide,” he said. “It’s been gratifying to learn a new business and find success as we cast a new vision for the office. We are working to update and elevate the practices we use to provide services.”
Godwin’s approach has resonated with the Memphis community, further solidifying Comfort Keepers’ reputation as a trusted senior care provider.
Building on his success in Memphis, Godwin has now set his sights on expanding into the Little Rock market.
“We have the rights to that market. It's an exciting metro area and is close to the Memphis market that I have today,” he said. “But most importantly, it is an opportunity to bring the Comfort Keepers brand there and provide a service that is not currently being provided.”
He attributes his ability to expand to the strong support system within the Comfort Keepers franchise network. “There is a spirit of collaboration in this company, both among the leaders and the other operators,” he said. “That kind of support and experience helps with expansion. There is also a deep spirit of innovation — the vision focuses on possibilities. It is that entrepreneurial mindset that supports that way of thinking and orients us all to achieve and strive.”
While expansion is a goal, Godwin remains deeply focused on making a meaningful impact. “We want to continue to expand, but more importantly, we want to expand our impact. At the end of the day, that is the most important thing,” he said. “How can we go about doing that in the most impressionable and impactful way possible? Letting that be the motivation behind our continued thoughts on how we scale and our ability to do that.”
For Godwin, growth isn’t just about numbers — it’s about learning and adapting. “The speed of growth is correlated directly with the speed of learning,” he said. “Every day, we have an opportunity to learn how to serve people in a more deep and meaningful way.”
Comfort Keepers has long been a leader in the senior care industry, with over 600 territories and an average unit volume (AUV) of $1.3 million. Founded on a mission to provide not just physical care but also companionship and emotional well-being, Comfort Keepers has created a model that attracts franchisees looking to make a real difference.
“We’ve been a leader for over 25 years, and our track record speaks for itself against competitors,” said Scott Oaks, vice president of franchise development. “This is a business that gives our franchisees everything that comes with being a business owner — financial success, control and independence — while also being involved in something that makes a positive impact in seniors' and families' lives.”
With its Interactive Caregiving™ philosophy, Comfort Keepers engages seniors in daily activities to foster a sense of purpose and connection, elevating their overall well-being. This approach has made the brand one of the most sought-after senior care franchises in the U.S.
With his sights set on Little Rock and beyond, Godwin exemplifies the kind of passion and dedication that make Comfort Keepers franchisees successful. As he continues to grow his footprint, his focus remains on the core mission: “How do we serve people in the most impactful way possible? That is what drives us forward.”
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/comfort-keepers.
Comfort Keepers
SPONSORED
Driven by a passion for community service and positively impacting seniors and their families, Former corporate leader Brad Godwin is expanding his senior care franchise into Little Rock.
After spending years in corporate leadership roles, Brad Godwin was drawn to a franchise opportunity that allowed him to serve his community meaningfully. That opportunity came in the form of Comfort Keepers®, a nationally recognized senior care franchise known for its commitment to elevating the human spirit.
“I’ve spent my career thus far in mostly corporate business settings, serving in different companies and roles from Fortune 500 and down — mostly leadership roles,” said Godwin. “But I had more interest in getting involved with the community through business ownership. So I began a search, looking for a way to lend tremendous value and impact locally.”
That search led him to Comfort Keepers, where he connected with the previous owners of a Memphis-based location. “They were looking for fresh energy and vision to take the organization forward,” he said. “I was drawn to the type of work. Also, Comfort Keepers has been around for quite some time. They are a well-established franchise, and it was obvious that there was a strong level of collaboration within the system.”
Through careful due diligence, Godwin confirmed that Comfort Keepers was one of the strongest providers in the senior care space. “There was a mutual partnership that had been demonstrated by the success of this location over many years. I could learn a lot from other operations in this space,” he said.
In May 2023, Godwin officially took ownership of the Memphis Comfort Keepers location. Since then, he has worked tirelessly to modernize operations and enhance service quality.
“It has been a tremendous experience for me, and it is fulfilling to understand the importance of the impact of the services we provide,” he said. “It’s been gratifying to learn a new business and find success as we cast a new vision for the office. We are working to update and elevate the practices we use to provide services.”
Godwin’s approach has resonated with the Memphis community, further solidifying Comfort Keepers’ reputation as a trusted senior care provider.
Building on his success in Memphis, Godwin has now set his sights on expanding into the Little Rock market.
“We have the rights to that market. It's an exciting metro area and is close to the Memphis market that I have today,” he said. “But most importantly, it is an opportunity to bring the Comfort Keepers brand there and provide a service that is not currently being provided.”
He attributes his ability to expand to the strong support system within the Comfort Keepers franchise network. “There is a spirit of collaboration in this company, both among the leaders and the other operators,” he said. “That kind of support and experience helps with expansion. There is also a deep spirit of innovation — the vision focuses on possibilities. It is that entrepreneurial mindset that supports that way of thinking and orients us all to achieve and strive.”
While expansion is a goal, Godwin remains deeply focused on making a meaningful impact. “We want to continue to expand, but more importantly, we want to expand our impact. At the end of the day, that is the most important thing,” he said. “How can we go about doing that in the most impressionable and impactful way possible? Letting that be the motivation behind our continued thoughts on how we scale and our ability to do that.”
For Godwin, growth isn’t just about numbers — it’s about learning and adapting. “The speed of growth is correlated directly with the speed of learning,” he said. “Every day, we have an opportunity to learn how to serve people in a more deep and meaningful way.”
Comfort Keepers has long been a leader in the senior care industry, with over 600 territories and an average unit volume (AUV) of $1.3 million. Founded on a mission to provide not just physical care but also companionship and emotional well-being, Comfort Keepers has created a model that attracts franchisees looking to make a real difference.
“We’ve been a leader for over 25 years, and our track record speaks for itself against competitors,” said Scott Oaks, vice president of franchise development. “This is a business that gives our franchisees everything that comes with being a business owner — financial success, control and independence — while also being involved in something that makes a positive impact in seniors' and families' lives.”
With its Interactive Caregiving™ philosophy, Comfort Keepers engages seniors in daily activities to foster a sense of purpose and connection, elevating their overall well-being. This approach has made the brand one of the most sought-after senior care franchises in the U.S.
With his sights set on Little Rock and beyond, Godwin exemplifies the kind of passion and dedication that make Comfort Keepers franchisees successful. As he continues to grow his footprint, his focus remains on the core mission: “How do we serve people in the most impactful way possible? That is what drives us forward.”
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/comfort-keepers.
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
No related articles found
