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Yet again, Chipotle is ahead of the curve. The brand’s latest innovation comes in the form of drive-thrus exclusively designed for digital order pick-up that are being added to dozens more Chipotle locations nationwide, according to a recent Business Insider article.

The “Chipotlanes,” as the brand aptly describes them, allow customers to pick up mobile orders after placing their order online or via the Chipotle app without getting out of their cars. Chipotle already has Chipotlanes at 10 locations across the U.S.

According to the article, Chipotle's digital sales grew 65.6 percent in the most recent quarter, accounting for 12.9 percent of its sales. On a call with investors on Wednesday, Chipotle CEO Brian Niccol said the Chipotlanes could allow the brand to experiment with different types of store footprints, potentially including a more takeout-focused model.

Read the full story here.

Photo courtesy of Yelp.

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Madeline Lena

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Madeline Lena

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Maddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories. 

Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business. In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.

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