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The coronavirus continues to have dire effects on businesses across the country, forcing many to come up with new strategies to survive. The franchising industry is no exception, and franchisors across segments are strategizing new ways to support their franchisees, keep customers satisfied, help local communities and come out stronger on the other side crisis.&nbsp;&nbsp;To that end, 1851 Franchise publisher Nick Powills and Charles Internicola, founder and partner of the <a href="https://www.franchiselawsolutions.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=coronavirus-and-franchising-allison-schlanger-and-alison-qualter-berna-of-songs-for-seeds-and-ricky-richardson-of-eggs-up-grill-2712664" target="_blank" rel="nofollow">Internicola Law Firm</a>, are covering the coronavirus and its impact on the franchising industry through a <a href="https://mbf6e734.clickfunnels.com/webinar-registration1584137477175?utm_source=1851franchise.com&utm_medium=article&utm_campaign=coronavirus-and-franchising-allison-schlanger-and-alison-qualter-berna-of-songs-for-seeds-and-ricky-richardson-of-eggs-up-grill-2712664" target="_blank" rel="nofollow">webinar series titled “Coronavirus and Franchising: Mindset + Strategy to Recover and Grow.”</a>In today’s morning webinar, Powills and Internicola spoke with songs for seeds co-founders Allison Schlanger and Alison Qualter Berna and Eggs Up Grill CEO Ricky Richardson to discuss how their brands have pivoted to better serve customers and franchisees.&nbsp;Here are some of the key insights from their discussion.<h4>Mobile franchises have some financial advantages right now.&nbsp;</h4>Mobile franchise brands have fewer fixed costs than their brick-and-mortar peers. The most expensive bill many brands are worried about right now is rent, which does not apply to mobile brands.&nbsp;<h4>Brands are pivoting getting creative.&nbsp;</h4>Brands are pivoting quickly to help both customers and employees, and we’re seeing a lot of innovation as a result. Restaurant brands, for example, are getting creative and building revenue opportunities outside of their four walls by expanding takeout, delivery and catering capabilities.&nbsp;<h4>Brands are keeping the end in mind.&nbsp;</h4>Hiring and marketing practices might change as a result of closures and other COVID-19-related challenges. Brands that relied heavily on local marketing efforts, for example, might need to create a national marketing plan.&nbsp;Offering financial flexibility and easing royalty and marketing fees in order to help franchisees regain their footing can help maintain those valuable long-term relationships. Not every franchise owner has 30, 60 or 90 days of cash at hand.&nbsp;<h4>Good communication is increasingly important.&nbsp;</h4>Prospective franchisees will want to know how brands helped their franchisees during this time. Brands need to begin telling those stories and thinking about how they can spotlight their support when development picks up.Franchises should also take this opportunity to provide new ways for customers to engage with their brand, which will ensure a steady stream of business upon reopening and even create a wider customer base.&nbsp;<h4>Coronavirus has forced brands to expedite long-term plans.&nbsp;&nbsp;</h4>Brands are being forced to act quickly on long-term plans. Restaurant brands that had plans to expand their delivery and takeout capabilities over the course of several months are now doing so in just a matter of days.&nbsp;Business models have been exposed. Brands must find a way to make their business models capable of reacting and adapting to negative circumstances in the future.&nbsp;<h4>Brands that hustle will stand out.&nbsp;</h4>Brands and franchise owners with an entrepreneurial mindset who are ready to own this situation and believe in tomorrow will be at a huge advantage.&nbsp;Brands that hustle and move quickly should also keep in mind that moving forward, existing franchise owners will expect the same speed the next time a problem arises.&nbsp;<h4>Franchisors need to show leadership skills.&nbsp;</h4>Franchisees, like anyone, will look to their leaders in a crisis. Brands must be prepared to respond and create strong bonds within their systems. They can take a cue from the local businesses around them, from restaurants to boutique exercise studios, and get inspired by how those enterprises have reacted to COVID-19. When you’re thinking about your business and not the health crisis, you can get excited about this new frontier you’re trying to navigate.&nbsp;<h4>A reminder to appreciate what you have.&nbsp;</h4>It’s easy to forget the value of life during these tough times. People now have the ability to take a breath and look around and be with their families and embrace their children.&nbsp;As more and more people are cooped up at home with their families, everyone can be especially thankful for the restaurants that are helping them get through this time. Everyone can also be thankful for the teachers who help educate children.&nbsp;<h4>This crisis will change perspectives.&nbsp;</h4>Franchise owners are often people who left the corporate world in search of a more meaningful job and lifestyle. The coronavirus outbreak and all of its related issues are making a lot of people rethink things like working from home. They might wonder whether sitting in an office all day is truly for them.&nbsp;This situation may cause a renewed appreciation for small businesses and the role they play in the United States. Ideally, people will have more respect for the role that small businesses play in the economy.

Coronavirus and Franchising: Allison Schlanger and Alison Qualter Berna of songs for seeds and Ricky Richardson of Eggs Up Grill

1851 Franchise

https://www.youtube.com/embed/tlb3xSL7o_w

Nick Powills and Charles Internicola are joined by songs for seeds co-founders Allison Schlanger and Alison Qualter Berna and Eggs Up Grill CEO Ricky Richardson to learn how these two brands are tackling the challenges of the COVID-19 crisis.

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FSC Franchise Co.

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The Brass Tap: Why This Bar Franchise Thrives with Strong Margins and Evolving Offerings

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Keke's Breakfast Cafe

How Keke’s Breakfast Cafe Builds Local Demand Through National Marketing Leadership

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How Franchisees Can Capitalize on One of the Fastest-Growing Home Trends With TruBlue

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Children's Lighthouse

How Children’s Lighthouse Helps Franchisees Access Smart Funding and Build-to-Suit Opportunities

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How TruBlue Home Service Ally Supports Husband-and-Wife and Family-Owned Franchise Teams

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Prince St. Pizza Partners With Dave’s Hot Chicken Franchisee for National Growth

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KKR to Acquire Nothing Bundt Cakes in $2 Billion Deal -  1851 Franchise

KKR to Acquire Nothing Bundt Cakes in $2 Billion Deal

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FTC Settlement Puts New Focus on Franchise Disclosure Standards - 1851 Franchise

FTC Settlement Puts New Focus on Franchise Disclosure Standards

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Applebee’s Franchisee Files for Bankruptcy as Dine Brands Moves to Acquire 53 Units - 1851 Franchise

Applebee’s Franchisee Files for Bankruptcy as Dine Brands Moves to Acquire 53 Units

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Why Skilled Trades Are Emerging as the Economy’s Most AI-Resilient Careers

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Franchise Opportunity Deep Dive: A fast-casual restaurant brand serving made-from-scratch sandwiches, salads, soups and pizzas rooted in Southern hospitality.


Newk’s Eatery Franchise Costs, Fees, Profit and Data for 2026

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Beef 'O' Brady's Franchise Costs, Fees, Profit and Data for 2026

Franchise Opportunity Deep Dive: Beef ‘O’ Brady’s is a family sports pub concept built around community, casual dining and lifelong local loyalty.

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Visiting Angels Franchise Costs, Fees, Profit and Data for 2026

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BrightStar Care Franchise Costs, Fees, Profit and Data for 2026

Franchise Opportunity Deep Dive: BrightStar Care is a home health care franchise that provides both medical and non-medical services.

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How much can franchisees make? It’s a question many prospective owners ask before investing in a franchise. While earnings tend to be driven by variables such as industry, location and general management skills, a proper understanding of the key factors driving profitability can help franchise owners develop expectations that are realistic.&nbsp;Multi-unit franchisee&nbsp;<a href="https://www.linkedin.com/in/mangesh-patel-9368569/">Mangesh Patel</a>, who’s readying the launch of six&nbsp;<a href="https://www.beefobradysfranchise.com/">Beef ‘O’ Brady’s</a> restaurant locations in the Macon, Georgia area, shares insights from his franchising experience.<h2>Understanding Franchise Income</h2>Keeping operational costs in check can have a major impact on overall earnings. Taking a proactive approach to expenses such as food and labor, as well as payroll and scheduling, can help align actual franchise income with general expectations for the business.“I just had a meeting with a couple of people, and they said, ‘You talked about a 25% profit margin, but I’m only doing 12%.’ So, I looked at the figures they sent me,” Patel said. “Their&nbsp;<a href="https://1851franchise.com/calculate-restaurant-franchise-profit-2730476">restaurant</a> food cost was running at 37%, which should be around 30%. The national average is about 32%. If I do things correctly, my average food cost needs to be at or below 30%. And payroll should run around 18%. But many people run 25 to 28%.”So,&nbsp;<a href="https://1851franchise.com/unraveling-franchise-earnings-how-much-can-you-really-make-2723935">how much can franchisees make</a>? Here are five areas to consider.<h2>Practical Tips for Prospective Franchisees</h2><ol><li>Control Costs From Day One:&nbsp;It’s important to monitor payroll, food and supply costs closely. Overstaffing and inefficiencies can quickly reduce profits.</li><li>Plan For The Opening Surge:&nbsp;Traffic within the first few months of opening is likely to be higher. It’s important to adjust staffing and inventory accordingly, and pay close attention to how those levels change as time goes on.</li><li>Invest In Training:&nbsp;Properly trained workers can help reduce waste and improve overall service, which has a direct effect on net income.</li><li>Understand Your Market:&nbsp;Each market is unique and revenue potential will vary depending upon location, demographics and competition.</li><li>Track Metrics Regularly:&nbsp;Food cost percentages, labor ratios and weekly sales data act as key indicators operations may need to be adjusted.</li></ol><h2>What Profitability Really Comes Down To</h2>Patel notes that if franchise owners manage labor and costs properly, it’s not impossible to achieve strong cash flow even in the first year, bucking some franchising trends.So,&nbsp;<a href="https://1851franchise.com/how-much-can-you-make-as-a-franchise-owner-2724761">how much can franchisees make</a>? While results tend to vary, careful planning, disciplined operations and a proactive approach to assessing initial costs are essential. But by grasping and guiding the elements that drive franchise profitability, franchise owners can maximize overall business earnings, scaling a business that’s sustainable financially over the long term.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

How much can franchisees make? This guide explains what drives franchise earnings and how to manage costs, with expert tips from multi-unit owner Mangesh Patel on maximizing your franchise income.

How Much Can Franchisees Make? A Guide for Prospective Franchise Owners

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Building&nbsp;<a href="https://1851franchise.com/how-do-you-build-a-franchise-business-plan-2717037">a business plan</a> is a crucial operational step for any entrepreneur. But how do I build a business plan for a franchise that complements the franchisor’s system while addressing the unique needs of a given location? In this guide with expert tips, you’ll learn how to craft a thoughtful, actionable franchise business plan.<h2>Start With The Franchisor’s System In Mind</h2>So, how do I build a business plan for a franchise? Well, avoiding repetition is a good start.“You specifically don’t want to duplicate what your franchisor is doing,” said long-time multi-unit&nbsp;<a href="https://www.solafranchising.com/">Sola Salons</a> franchise owner,&nbsp;<a href="https://www.linkedin.com/in/haynes-chidsey-6a36a06/">Haynes Chidsey</a>. “There’s a reason why you join a franchise system and why you pay the fees and costs associated with it.”A strong franchise business plan should take advantage of the resources, marketing and operational systems that the franchisor provides (while utilizing daily experiences at the local level to help fine-tune what matters locally).<h2>Focus On Local Priorities</h2>A franchise business plan should be&nbsp;<a href="https://1851franchise.com/strategicfranchising/how-to-build-a-strong-franchise-brand-presence-in-your-local-community-2729771">locally focused</a>. It should reflect the unique characteristics and needs of each local market. It’s essential to identify opportunities to attract local customers, build relationships within the community at the local level and tailor services to the regional preferences required by each market.“Be complementary to what your system provides,” said Chidsey. “Stay locally focused. That’s what I would say is key. Avoid mistakes by focusing on the magic.”<h2>Practical Steps For Building Your Plan</h2><ol><li>Assess Both Market And Competition – Build a thorough understanding of local demand, competitors and potential customer base. This will lead to more informed projections. &nbsp;</li><li>Define Financial Goals – Include startup costs, ongoing fees and revenue expectations in the business plan. Staffing, rent, marketing and working capital should all be factored in. &nbsp;</li><li>Leverage Franchisor Resources – Incorporate the systems, training and support offered by the franchisor (instead of reinventing processes). &nbsp;</li><li>Set Operational Priorities – Decide which areas require hands-on local management (as opposed to areas guided by the franchisor). Focus energy where it’s most impactful. &nbsp;</li><li>Review And Adjust – A business plan shouldn’t be static. So, track performance, adjust strategies and refine priorities as the franchised business scales.</li></ol><h2>The Takeaway</h2><a href="https://1851franchise.com/chapter-3-developing-a-franchise-business-plan-2722586">Creating a franchise business plan</a> is about balance. With a clear plan that integrates franchisor resources and local insight, franchisees can confidently move forward, knowing their businesses are structured to thrive. Leveraging a proven franchisor system to make smart, locally relevant decisions is key. By slowing down to go fast, and catering to the local trends or demands unique to each market, zees can more effectively build a roadmap and franchise business plan capable of delivering long-term success.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

How do I build a business plan for a franchise?

How do I build a business plan for a franchise? In this guide with expert tips, learn how to build a plan that leverages franchisor resources, focuses on local priorities and brings long-term success.

Coronavirus and Franchising: Allison Schlanger and Alison Qualter Berna of songs for seeds and Ricky Richardson of Eggs Up Grill

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