1851

As we enter another week of the coronavirus crisis, businesses all across the country are adapting to unprecedented challenges. The franchising industry is no exception, with both franchisors and franchisees looking for new strategies to keep customers satisfied, help local communities and come out stronger on the other side.&nbsp;&nbsp;To that end, 1851 Franchise publisher Nick Powills and Charles Internicola, founder and partner of the <a href="https://www.franchiselawsolutions.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=coronavirus-and-franchising-mosquito-joe-franchisee-lori-wolff-2712667" target="_blank" rel="nofollow">Internicola Law Firm</a>, are covering the coronavirus and its impact on the franchising industry through a <a href="https://mbf6e734.clickfunnels.com/webinar-registration1584137477175?utm_source=1851franchise.com&utm_medium=article&utm_campaign=coronavirus-and-franchising-mosquito-joe-franchisee-lori-wolff-2712667" target="_blank" rel="nofollow">webinar series titled “Coronavirus and Franchising: Mindset + Strategy to Recover and Grow.”</a>In today’s afternoon webinar, Powills and Internicola spoke with <a href="https://akron.mosquitojoe.com/about-us/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=coronavirus-and-franchising-mosquito-joe-franchisee-lori-wolff-2712667" target="_blank" rel="nofollow">Akron, Ohio-based Mosquito Joe franchisee Lori Wolff</a> to discuss how she has pivoted her business to better serve customers and the community.&nbsp;Here are some of the key insights from their discussion.<h4>How Franchisees Can Adapt</h4>Franchisees are dealing with unprecedented business challenges. Their first priority should always be keeping employees safe and happy. Secondly, business owners should be looking for ways they can help their local community and keep customers satisfied.For customer-service and home-based businesses, the landscape has completely changed. Instead of going door-to-door, business owners need to adjust their communication methods to keep customers informed and engaged, including texting, digital outreach and social media posts.&nbsp;Seeing a decline in new customers or a drop off in sales is expected. Offering discounts can be a good way to encourage business without adopting a high-pressure sales approach.Franchisees can only do so much given the circumstances. Instead of forcing new sales, keep resources available and adapt the business model so customers have something to come back to when the time is right.<h4>The Benefits of a Franchise Network</h4>Being in a franchise system during COVID-19 can be a blessing. While no one can prepare for a situation like this, the backing and support of a strong franchisor can make all of the difference when it comes to adapting to a crisis.&nbsp;Franchisors need to keep franchisees informed on things like grants, SBA loans, financial support for employees and community engagement. For example, <a href="https://mosquitojoefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=coronavirus-and-franchising-mosquito-joe-franchisee-lori-wolff-2712667" target="_blank" rel="nofollow">Mosquito Joe</a> worked with Wolff to organize a program in which local grocery stores are able to utilize the franchisee’s vans on off-days to help keep up with the influx of delivery orders.In addition to the franchisor, franchisees should lean on their established network of peers. Other franchisees are a perfect resource to bounce ideas off of and call up when there is an issue. Sometimes the answer is right in front of us and we just need another set of eyes to see it.Business coaches can also be a great resource for franchisees to discuss best practices and strategic steps to move forward during this crisis.Reach out to the franchisor to find new avenues for financial assistance. There are multiple ways to save money during this time, whether by properly allocating resources, applying for interest-free loans, local marketing tactics or through Facebook advertisements.<h4>Looking to the Future</h4>Moving forward, remember that customers’ needs and priorities are changing. Understanding and adapting to new consumer demands will be key moving into the rest of the year. For example, there will likely be less people going on vacation this summer and therefore more homeowners spending time in the backyard and looking for pest control services. For <a href="https://1851franchise.com/mosquitojoe">Mosquito Joe</a> franchisees, it is important to stay available and visible for these homeowners.Franchisees can send out emails or make calls to their client list in order to inform customers on any new procedures or strategies the business is implementing in response to the virus.&nbsp;Everybody needs to be in this together. In addition to supporting one another within the franchise network, show customers and the community that you are there to help in any way possible.

Coronavirus and Franchising: Mosquito Joe Franchisee Lori Wolff 

1851 Franchise

Nick Powills and Charles Internicola are joined by Mosquito Joe franchisee, Lori Wolff to learn how she is tackling the challenges of the COVID-19 crisis.

coronavirus-and-franchising-mosquito-joe-franchisee-lori-wolff

BooXkeeping

image of booxkeeping franchise graduation present

Why a BooXkeeping Franchise Might Be the Smartest Graduation Gift You Can Give

booxkeeping-franchise-graduation-gift

KidStrong Franchising, LLC

image of kidstrong franchisees NFL player Shaun Wade and his former Team USA Heptathlete wife Jordan

Why This Athlete Couple Chose To Open a KidStrong Franchise

nfl-player-shaun-wade-kidstrong-franchise-georgia

HomeTeam Inspection Service

Team of home inspectors exiting branded HomeTeam Inspection Service vehicle

HomeTeam Inspection Service Offers Franchise Opportunity With No Experience Required

hometeam-franchise-training

Comfort Keepers

image of comfort keepers employees franchise

Comfort Keepers® Partners With PocketRN to Enhance Dementia Care Nationwide

comfort-keepers-pocketrn-dementia-care-partnership

Right at Home

Right at Home Franchise - Q3 2025 Momentum - 1851 Franchise

Right at Home Continues Momentum as It Closes Out the Third Quarter and Looks Ahead To Hit Its Annual Signings and Openings Goal by the End of the Year

right-at-home-franchise-q3-2025

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Photo of Papa Murphy's Take 'N' Bake Pizza franchisee Lily Wilford

Entrepreneur: This 18-Year-Old Saves Babysitting Money for College — Then Decided to Buy a Business Instead

18-year-old-franchise-owner-lily-wilford

Amazon outage, AWS outage, Amazon AWS logo

The Day the Cloud Stalled: How Amazon's Outage Impacted Franchise Economy

amazon-aws-outage-franchise-impact-travel-dining-failure

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

How a Steady Economy Could Help Franchisors Plan Their Next Move

how-a-steady-economy-could-help-franchisors-plan-their-next-move

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

image of michael panos and michel panos, owners of mellow mushroom in Atlanta

The Panos Family’s Role in Preserving Mellow Mushroom’s Character — and Expanding in Atlanta

mellow-mushroom-franchise-panos-restaurant-group-metro-atlanta

graphic image of an 1851 franchisee spotlight brayden and johnny steven of teriyaki madness

Father-and-Daughter Team Bring Teriyaki Madness to Wichita, Kansas, With Big Expansion Plans

johnny-brayden-steven-teriyaki-madness-wichita

photo-of-laynes-chicken-fingers-dalton-dennis-southern-oregon

23-Year-Old Entrepreneur Brings Soon to Be Famous Chicken™ to Southern Oregon With 3-Unit Layne’s Chicken Fingers Franchise Signing

laynes-chicken-fingers-dalton-dennis-southern-oregon

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

Coronavirus and Franchising: Mosquito Joe Franchisee Lori Wolff

MORE STORIES LIKE THIS