Cosmetic Executive Women: How Drybar Is Prepping To Continue Its Growth as a National Franchise Business

In an interview with Cosmetic Executive Women, Lauren Wanamaker, senior director of development for WellBiz Brands, Inc., discussed how the franchise portfolio company has prepared Drybar to dominate the blow-dry salon industry and grow its franchise system in 2021.

“A big part of the marketing initiative is reaching back out to clients who have been into the shops before,” Wanamaker said. “We share messages about the benefits of being a Drybar member and how being a member can be something that can take tasks off your list. For example, you can work while getting your blowout done or you can have ‘me time’ — all of these things that are so important especially in this post-COVID world where everyone wants to look and feel good. “

Wanamaker also discussed how they’ve just “brushed the surface” in terms of meeting consumer demand when it comes to Drybar and how WellBiz Brands, Inc. will use the experience Drybar creates to help fuel growth in untapped markets.

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