1851

Former CPA&nbsp;<a href="https://www.linkedin.com/in/michaelamorales?utm_source=1851franchise.com&utm_medium=article&utm_campaign=cpa-turned-entrepreneur-opens-fresh-coat-painters-franchise-in-san-antonio-2723082" target="_blank" rel="nofollow">Mike Morales</a> is leveraging his business acumen to bring a splash of color to his San Antonio community with a new&nbsp;<a href="https://1851franchise.com/freshcoat">Fresh Coat* Painters</a> franchise, set to open in August. Prior to joining the residential and commercial painting franchise, Morales spent years in corporate America, working in accounting roles for major companies like Coca-Cola and MillerCoors. Tired of the office life, Morales set out to build a diverse business portfolio of his own, starting an AllState Insurance Agency and a Jani-King franchise, as well as investing in an assortment of rental properties. But it was the appeal of&nbsp;<a href="https://freshcoatfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=cpa-turned-entrepreneur-opens-fresh-coat-painters-franchise-in-san-antonio-2723082" target="_blank" rel="nofollow">Fresh Coat Painters</a>, with its established business models and potential for scalability, that inspired Morales to seek out his next entrepreneurial challenge.Intrigued by the prospect of bringing a professional touch to the area through a painting franchise, Morales assessed multiple brands before deciding on Fresh Coat. The company's decades of experience at the franchisor level; its customer-centric "three-three-three" philosophy (respond within three minutes, schedule in three days, work in three weeks); and its modern and appealing brand ethos all played a part in Morales' decision.As a Fresh Coat Painters franchisee, Morales’ ambitious plan is to grow his business to rank among the brand’s top-performing franchises in the country. This, he believes, could be the legacy he leaves for his children and grandchildren. Ever the risk-taker, Morales is determined to grow his business methodically yet aggressively, leveraging his skills in taking measured risks, which he developed in his insurance and accounting days.&nbsp;He&nbsp;plans to open his Fresh Coat Painters of North Central San Antonio franchise in August of 2023. In his new endeavor, Morales brings a wealth of entrepreneurial experience, a sharp eye for quality and a steadfast commitment to improving the aesthetics and feel of his local community.&nbsp;PROFILE QUESTIONS1851 Franchise: Frame your personal story for us.&nbsp;What did you do before franchising, and how did you decide franchising made sense for you?Morales:&nbsp;This is not my first business venture. I started out working in Corporate America as a certified public accountant (CPA) until 2011 when I purchased an AllState Insurance Agency. I am still an insurance professional. I also owned a Jani-King franchise, but I sold that a few years back. I have always been intrigued by franchising. When I decided to start a new venture, I thought a painting concept could be a great opportunity to bring a professional touch to the area.&nbsp;1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Morales:&nbsp;My first entrepreneurial route was with AllState, but that wasn’t quite a franchise. It did teach me about the importance of having an established business model to follow. I also learned the importance of taking measured risks and not being overly cautious. This year, I felt it was time to try and transfer those skills to a new business. I did a lot of research in regard to different painting franchises, but I felt that Fresh Coat was the right fit.&nbsp;1851:&nbsp;What made you pick this brand? What excites you most about this company?Morales:&nbsp;First, it was the experience at the franchisor level. All of the top leaders have decades of experience in franchising.&nbsp;Second, I really liked the consumer offering and brand reputation. The three-three-three philosophy — responding to customer requests within three minutes, reaching out within three days and scheduling the work within three weeks. That was very important to me because I know the value of being responsive. It is critical in any industry. Be good at the profession, and respond to the customer’s needs. The branding also feels fresh and contemporary, which I liked.In comparison to some of the other painting franchises, Fresh Coat’s investment model also lent itself better to scalability. If I am successful, the franchisor is successful. They don’t need to take a hefty percentage of the revenue like other franchisors. That really appealed to me.&nbsp;1851:&nbsp;What do you hope to achieve with your business? What are your plans for growth?&nbsp;Morales:&nbsp;Eventually, my goal would be to rank among the top 10 Fresh Coat franchisees in the country. I want to grow methodically, but aggressively. There isn’t any limit to growth potential in this market.&nbsp;1851:&nbsp;What is the one thing about your story you want us to know?Morales:&nbsp;I am a financial expert by trade. I worked with a lot of small companies when I was in the accounting field. But I always knew I wanted to be on the entrepreneurial side and not on the bookkeeping side. I’ve always wanted to own multiple businesses. That will be the legacy I leave for my grandchildren and children.&nbsp;1851:&nbsp;What advice do you have for other people thinking about becoming a franchise owner?&nbsp;Morales: You definitely want to have sufficient resources to get to where you want to go. If you go the franchising route, you want to do your best to ensure that the people you are paying have the processes in place to support you. Associate yourself with someone who is knowledgeable and can transfer that knowledge for your benefit. I’ve spent decades researching franchises, and there are very few that I felt comfortable investing in.&nbsp;Fees to open a Fresh Coat Painters range from $66,150 to $96,250. To learn more about franchising with Fresh Coat, visit&nbsp;<a href="https://1851franchise.com/freshcoat">https://1851franchise.com/freshcoat</a>ABOUT FRESH COAT PAINTERS:Fresh Coat Painters, the residential and commercial painting franchise under the Strategic Franchising Systems umbrella, offers a low-cost, high-margin business model that gives entrepreneurs from all walks of life the chance to become successful business owners in the communities they serve. Since starting in 2004, Fresh Coat has expanded to over 170 franchise locations nationwide. Thanks to its unparalleled professionalism and affordable business model, it has become one of the leading concepts in the booming residential and commercial painting segment. With continued year-over-year growth, Fresh Coat is well on its way to achieving its overall goal of becoming a truly iconic painting brand.

CPA-Turned-Entrepreneur Opens Fresh Coat Painters Franchise in San Antonio

1851 Franchise

Tired of bookkeeping, Mike Morales set out to build an impressive multi-brand portfolio of business ventures. His latest addition? Fresh Coat Painters.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

cpa-turned-entrepreneur-opens-fresh-coat-painters-franchise-in-san-antonio

Layne's Chicken Fingers

Layne's Chicken Fingers - VP of Culture Operations - Cuyler Esposito - 1851 Franchise

Layne’s Chicken Fingers Appoints Cuyler Esposito as Vice President of Culture Operations

laynes-franchise-cuyler-esposito-vp-culture-operations

Jollibee

Jollibee Franchise - EOY 2025 - Momentum 2026 - 1851 Franchise

Jollibee Closes Out Landmark Year With Strong Franchise Momentum Across the United States and Canada

jollibee-franchise-expansion-2025-north-america

Fitness Premier

Fitness Premier Franchise - Looking Ahead to 2026 - 1851 Franchise

Building a Fitness Business With Staying Power: Why Fitness Premier Is Looking Ahead to 2026

fitness-premier-franchise-2026-growth-strategy

Fresh Coat

Fresh Coat Painters - Seph Duggan - Lakeland Florida - 1851 Franchise

Multigenerational Contractor Seph Duggan Launches Fresh Coat Painters of Lakeland, Florida

fresh-coat-painters-franchise-lakeland-seph-duggan

Fresh Coat Painters - Mary Steele - Franchisee Feature - 1851 Franchise

How a Major Life Pivot Led This Military Spouse to Open a Fresh Coat Franchise in Melbourne, Florida

fresh-coat-franchisee-mary-steele-melbourne-florida

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Domino's Franchise - North Pole - Dec 2025 - 1851 Franchise

Domino’s Pizza Brings Delivery Cheer to North Pole, Alaska

dominos-pizza-franchise-north-pole-alaska

California Pizza Kitchen’s Sale Is the Latest in the Era of PE-Backed Turnarounds in Franchising

california-pizza-kitchens-sale-is-the-latest-in-the-era-of-pe-backed-turnarounds-in-franchising

Buying a fitness franchise, people exercising

Boutique vs. Big Box Gym Franchises: Which Offers Best ROI in the $7 Billion Fitness Market?

buy-fitness-franchise-boutique-big-box-comparison

Pieology Pizza Enters Chapter 11 Following Costly Bid To Save Struggling Stores

pieology-pizza-files-chapter-11-bankruptcy

CNBC: McDonald’s Will Assess if Franchisees Are Offering Value for Customers Under New Standards

mcdonalds-franchise-standards-value-metric

image of michael panos and michel panos, owners of mellow mushroom in Atlanta

What Makes Mellow Mushroom a Strong Franchise Investment? Insights From the Panos Family’s Metro Atlanta Portfolio

mellow-mushroom-franchise-panos-restaurant-group-metro-atlanta

1851 Franchisee Spotlight graphic with photo of Eli Cohen, Layne's Chicken Fingers logo

C5 Restaurants Grows its Texas Footprint with 40 Layne’s Chicken Fingers Locations Planned Statewide

eli-cohen-laynes-chicken-fingers-texas

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

image of stephen westerman and matthew westerman, owners Fort Walton Beach Two men and a junk truck

Twin Brothers Move From Managers to Owners with New TWO MEN AND A JUNK TRUCK Franchise on the Gulf Coast

twin-brothers-two-men-and-a-junk-truck-fort-walton-beach

Photo of group of dogs standing together in day care facility

Top Pet Boarding and Day Care Franchise Opportunities for 2025

top-pet-boarding-daycare-franchises

Do You Qualify? A Look at the Chick-fil-A Franchise Requirements

do-you-qualify-a-look-at-the-chick-fil-a-franchise-requirements

The Top 15 Pet Supplies and Retail Franchises for 2025

the-top-15-pet-supplies-and-retail-franchises

Christmas Decor Franchise Costs, Fees, Profit and Data for 2025

christmas-decor-franchise-costs-fees-profit-and-data

The 15 Top Pet Grooming Franchises To Consider for 2025

the-15-top-pet-grooming-franchises-to-consider

The Top 15 Pet Wellness and Vet Care Franchises for 2025

CPA-Turned-Entrepreneur Opens Fresh Coat Painters Franchise in San Antonio

MORE STORIES LIKE THIS