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CSP: Foodservice Spending Up, But Visits Flat
Franchises not just competing with each other as more Americans eat at home.
Here’s a mystery for you: How can foodservice spending be on the rise if more people aren’t visiting restaurants? Citing data from The NPD Group, CSPnet.com reported foodservice spending rose 3 percent during the year ending April 2015. However, in this same time period, visits were flat.
The answer: Spending increases can be attributed to higher prices, of course.
"It's a battle for share within the foodservice industry and a battle for food dollars between in-home and away-from-home dining," Bonnie Riggs, NPD restaurant industry analyst, said. "In order to grow, foodservice manufacturers and operators need to have a clear understanding of consumer expectations and then they need to meet those expectations. If they don't, someone else will."
It’s now especially important for food purveyors to focus on attracting business, as they’re no longer just competing with other restaurants. Data shows that in-home meals have been increasing for the past several years.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
