The brand is rethinking its approach to searching for restaurant sites.
As the real estate industry changes, so must the franchise industry operators that are investing in it. Brands like Dairy Queen® are rethinking what to consider when searching for restaurant sites.
Jim Kerr, executive vice president of development for US & Canada, told Nation's Restaurant News that real estate trends tend to reflect the cycles of the economy and currently, as interest rates are low, developers are holding onto their properties.
"That has increased the demand, and increased the cost of real estate," said Kerr. "Our franchisees are competing against other concepts pretty diligently to secure the right piece of property."
According to Nation's Restaurant News, the Dairy Queen brand has been building its QSR concept, the DQ Grill & Chill® model, and focusing on free-standing real estate selection after years of building the legacy brand in malls or other types of real estate.
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