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<a href="https://daphnes.biz/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=daphnes-mediterranean-plans-rebrand-following-competitor-acquisition-2710335" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Daphne&rsquo;s</a> (formerly Daphne&rsquo;s California Greek) took over Noon Mediterranean after Noon <a href="https://www.qsrmagazine.com/fast-casual/fast-casual-noon-mediterranean-files-bankruptcy?utm_source=1851franchise.com&utm_medium=article&utm_campaign=daphnes-mediterranean-plans-rebrand-following-competitor-acquisition-2710335" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">filed for bankruptcy</a> in August of 2018. The chain went under a massive reorganization, closing seven restaurants and laying off 89 employees. Now Daphne&rsquo;s parent company, <a href="https://www.elite-restaurants.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=daphnes-mediterranean-plans-rebrand-following-competitor-acquisition-2710335" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Elite Restaurant Group</a>, is looking to revitalize and modernize the merged locations.&nbsp;

David Eldredge, Elite&rsquo;s Director of Marketing <a href="https://www.qsrmagazine.com/exclusives/after-noon-acquisition-daphnes-20-preps-national-push?utm_campaign=20190626&amp%3Butm_medium=email&amp%3Butm_source=jolt&utm_source=1851franchise.com&utm_medium=article&utm_campaign=daphnes-mediterranean-plans-rebrand-following-competitor-acquisition-2710335" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">said to QSR Magazine</a> of the acquisition, &ldquo;our modus operandi is we identify concepts that have what I like to call really good bones, they have a really good product or they have a really good offering and concept, but have struggled due to mismanagement.&rdquo; Eldredge claims that&rsquo;s what led them to Daphne&rsquo;s and Noon Mediterranean.&nbsp;

Rather than simply turning all of the former Noon locations into Daphne&rsquo;s, Elite is looking to see what works from each restaurant and incorporating it into a comprehensive rebrand. Elite hopes to showcase the best items from each concept, eliminate redundancies and offer a more diverse selection of Mediterranean cuisine. &ldquo;We&#39;re focusing on recipes from all over the Middle East&mdash;everything from Armenian to Lebanese to Greek&mdash;to give an actual Mediterranean take on casual dining compared to just being a Greek restaurant,&rdquo; said Elderidge.&nbsp;

Read the full story <a href="https://www.qsrmagazine.com/exclusives/after-noon-acquisition-daphnes-20-preps-national-push?utm_campaign=20190626&amp%3Butm_medium=email&amp%3Butm_source=jolt&utm_source=1851franchise.com&utm_medium=article&utm_campaign=daphnes-mediterranean-plans-rebrand-following-competitor-acquisition-2710335" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here.&nbsp;</a>

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Daphne’s Mediterranean Plans Rebrand Following Competitor Acquisition 

1851 Franchise

Owned by Elite Restaurant Group, the California-based healthy Mediterranean concept plans to revamp their combined menus and merge successful items from both restaurants.

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