Del Taco Launches New Mobile App Highlighting Value

Del Taco has announced the release of a new mobile app. According to a recent article in QSR Magazine, this will cater specifically towards promoting value products. It is currently available in both the App Store and Google Play. In celebration of the release, Del Taco is offering a deal to those who download the app: a coupon for two free tacos. Additional promotional offers will be distributed each week.  

“When developing our app’s capabilities, we clearly heard from our guests that doubling down on our category-leading value with unique and craveable deals was important to them. With that insight, we decided to come out of the app gate strong and deliver those deals. We’re also looking forward to introducing additional app elements, including delivery and loyalty, in the near future,” said CMO Barry Westrum.

Read the full article here.

Photo Courtesy of @BarRestaurantM on Twitter