Dillas Quesadillas

If you think&nbsp;<a href="https://dillas.com/franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-top-7-reasons-to-buy-a-dillas-primo-quesadillas-franchise-2730498" target="_blank" rel="nofollow">Dillas Primo Quesadillas</a> is just another fast-food concept serving handhelds with cheese, think again. Co-founders&nbsp;<a href="https://www.linkedin.com/in/kyle-gordon-7a1ab852?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-top-7-reasons-to-buy-a-dillas-primo-quesadillas-franchise-2730498" target="_blank" rel="nofollow">Kyle</a> and&nbsp;<a href="https://www.linkedin.com/in/maggiemcgordon?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-top-7-reasons-to-buy-a-dillas-primo-quesadillas-franchise-2730498" target="_blank" rel="nofollow">Maggie Gordon</a> have spent over a decade refining every inch of their high-performing, crave-worthy business. Now, they’re bringing it to communities across the country with a franchise system built to support serious operators. Today, Dillas operates 11 locations with nearly $1.9M AUVs and a fully built franchise infrastructure.“We didn’t get into this to be just another QSR,” Kyle said. “We’re building community through primo quesadilla meals — and we’re looking for franchisees who want to build something with the same level of intention. We’re looking for franchisees who want to grow strong, profitable restaurants while creating community impact.”&nbsp;Here are the top reasons to invest in a Dillas Primo Quesadillas franchise.<h2>1. A Category All Their Own</h2>Dillas has carved out a differentiated space in the restaurant industry by doing one thing and doing it really well: delivering fast, fresh quesadilla meals with best-in-class fries and service to match.“We’re the only quesadilla-focused QSR+,” Maggie said. “We knew we had to seize the opportunity to define this segment and dominate it. We really believe we’re creating a new segment. There’s nobody doing quesadillas at scale the way we are — not in QSR, not anywhere.”And with&nbsp;<a href="https://ir.doordash.com/news/news-details/2023/Decade-Delivered-DoorDashs-Dash-From-the-Past-2023-Trend-Report-and-a-Look-Back-at-Ten-Years-of-Deliveries/default.aspx?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-top-7-reasons-to-buy-a-dillas-primo-quesadillas-franchise-2730498" target="_blank" rel="nofollow">the two most-ordered items on DoorDash in 2023 being french fries and chicken quesadillas</a>, Dillas sits right at the intersection of what customers crave most. That data reinforces why Dillas’ menu is built for repeat business.<h2>2. A Proven, Scalable Model</h2>With over 12 years of operational refinement and average unit volumes of nearly $1.9 million, Dillas is already performing in the top tier of micro-emerging brands and better-known concepts, proving the model works. The Gordons built the system to scale, drawing from Kyle’s corporate experience at Raising Cane’s, where he witnessed firsthand how operational excellence fuels growth.&nbsp;“At Raising Cane’s, when I was there, we went from 35 to about 135 locations,” Kyle said. “That gave me a lot of validation and insight. I tried to absorb everything I could about what it takes to run a great restaurant — and more importantly, a great restaurant culture.”That same obsession with execution now defines Dillas. “We’ve designed our processes to be simple. We call it ‘time to train’ — and ours is low,” Kyle said. “The systems are simple, but the ingredients are fresh and high-quality. So it’s easy to pick up, but still delivers a primo product. Simple systems plus a craveable product equals speed to profitability.”<h2>3. Streamlined Menu, Craveable Product</h2>Dillas doesn’t overwhelm customers or operators with endless options. Instead, it’s all about quality, consistency and simplicity.“We leaned into the data,” Kyle said. “Fries are our number one seller, along with quesadillas. So now, every meal includes fries and a drink.”The result? Predictability and craveability. “We cook our quesadillas in a way that nobody else does — not even close,” Kyle said. “That level of quality combined with speed — that’s the magic. When you come to Dillas, you know exactly what you’re getting — a damn good quesadilla meal with fries and a drink, fast and fresh. That consistency is what makes our restaurants predictable and profitable.”<h2>4. Technology and Efficiency Built In</h2>Dillas is intentional about staying ahead of the curve with technology. “We do a lot of fresh prep, but the steps are simple,” Maggie said. “And now we’re leveraging AI — for prep tools, for scheduling platforms. We’re trying to build a brand that’s ahead of the curve on tech, not catching up.”Chief Development Officer&nbsp;<a href="https://www.linkedin.com/in/michael-mabry/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-top-7-reasons-to-buy-a-dillas-primo-quesadillas-franchise-2730498" target="_blank" rel="nofollow">Michael Mabry</a> echoes that commitment: “One of the reasons why I’m super confident is because of the tools and systems that we have in place for our operators. We’re investing heavily in technology to help improve communication, make their jobs easier and just give them all the tools that they need to be successful.”Drive-thru capabilities also significantly fuel efficiency and profitability, boosting sales by 35-40% when added to existing locations and now accounting for up to 45% of revenue. “Few micro-emerging brands offer drive-thru capabilities at this scale,” said Kyle.<h2>5. Selective Growth With the Right Partners</h2>The Gordons are not just looking for franchisees with capital — they want operators who are aligned with their mission.“We want people who are obsessed with making primo quesadillas at QSR+ — who want to make this the next big national brand,” Kyle said. “That takes a different type of person. That takes real dedication.”“Some people see Dillas as a vehicle,” Maggie said. “They’ve got some extra money or want passive income. Or they think it’s a real estate play. And that’s just not aligned with our core values. We want partners who are operators first — engaged leaders who want to build people, profit, and community.”This commitment ensures that every new location is built on a strong cultural and operational foundation.<h2>6. Predictability and Community Impact</h2>For franchisees, predictability in operations translates to profitability and impact.“When [franchisees follow the systems], they can create something that’s predictable,” Kyle said. “And predictability in restaurants? That’s the holy grail. Predictability equals profitability, and that’s the foundation of building multi-unit growth.”And for Dillas, profitability isn’t just about growth — it’s about giving back. “We see profit in two ways: growth and giving,” Kyle said. “If we help franchisees grow their top line and give them a great system, they’ll have surplus — and then they can grow more units and also give back.”“We don’t want to just be ‘a restaurant in the community,’” Maggie said. “We want to be the community’s restaurant. We’re looking for franchisees who share that same commitment to both growth and giving.”<h2>7. Founders All In, Future Focused</h2>Even as they expand the franchise system, Kyle and Maggie remain hands-on with company-owned stores — a sign of their ongoing investment and alignment with franchise partners.“We’re still excited about growing company-owned locations here in DFW,” Kyle said. “It helps us stay sharp, and it also helps us support them better because we’re walking the same road.”Looking ahead, the goal is to expand to 150 locations and beyond, targeting the Southeast and Sunbelt. “We’re not shy about growth, but we want to do it the right way with the right people,” Kyle said. “We don’t want to grow just to grow. We want the right partners. The people who see this for what it is — a chance to build something meaningful, profitable and fun. We’re disciplined about growth because we want the right people building this brand alongside us.”<h2>Why Dillas Is a Smart Bet</h2>With strong unit economics and a proven playbook, Dillas offers one of the most compelling opportunities in the micro-emerging QSR space today. For franchisees who love people, product and process, the brand offers more than a business — it offers a chance to build something meaningful, profitable and enduring.“We’re ready to bring Dillas to more communities,” Maggie said. “We feel like we have such a cool, unique product, and the brand is very community-oriented. So to be able to share that with more people — our people, our food, our culture — that’s what excites us. We’re ready to grow with franchisees who want to join us in building the nation’s leading quesadilla brand.”For more information on franchising with Dillas, visit:&nbsp;<a href="https://dillas.com/franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-top-7-reasons-to-buy-a-dillas-primo-quesadillas-franchise-2730498" target="_blank" rel="nofollow">https://dillas.com/franchise/</a>.

Dillas Primo Quesadillas Franchise | Top 7 Reasons to Invest in a QSR

1851 Franchise

With its proven operational model, focused menu and commitment to community-driven growth, Dillas Primo Quesadillas offers a dang good franchise opportunity in the QSR+ market.

This brand page has been paid for by DILLAS QUESADILLAS. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

The Top 7 Reasons To Buy a Dillas Primo Quesadillas Franchise

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Dillas Primo Quesadillas Franchise Costs, Fees, Profit and Data for 2026

Franchise Opportunity Deep Dive: Dillas Quesadillas offers a quesadilla-centric QSR+ model with near $1.9 million AUV, drive-thru gains, streamlined operations and support rooted in community.

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For many professionals in white-collar and corporate roles, the rise of AI is raising an urgent question about career relevance. But where others see a threat,&nbsp;<a href="https://www.linkedin.com/in/kyle-gordon-7a1ab852">Kyle Gordon</a>, co-founder of&nbsp;<a href="https://www.ownadillas.com/">Dillas Quesadillas</a>, sees a historic opening for a new wave of business owners. He believes that as AI reshapes how companies operate and teams are built, it is creating a new moment for franchising.“I see AI right now eating both ends of the economy — the warehouse jobs at the bottom and the white-collar jobs at the top,” said Gordon,” That's what makes it different from past technologies.”That erosion, Gordon said, is forcing people to rethink the traditional career ladder. “Everybody’s focused on the next one or two years,” Gordon said. “But that goes by super quick. If you’re not preparing right now for being able to leverage AI somehow, you’re going to be in trouble.”<h2>Why More Professionals Are Looking Toward Ownership</h2>As traditional employment becomes less predictable, Gordon expects more people to explore entrepreneurship. But he also believes AI will change what kind of entrepreneurship feels attractive.AI has made it easier than ever to start a business quickly. A person can generate a website, business plan, brand concept, marketing copy or sales deck in a matter of hours. But Gordon said that does not automatically create a durable company.“AI is making it really easy to start your own business now,” he said. “You can start a business in one night with AI. But is it a moated business?”According to Gordon, that question is critical. In a world where anyone can generate a concept, trust becomes more valuable. Businesses with real-world assets, human connection, community relevance and operational depth may become more attractive because they are harder to replicate.“I think the new currency is going to be trust,” Gordon said. “It’s going to be how quickly you can build trust in something. Starting fresh and having nothing and building from there, I think, is going to be very difficult.”<h2>Franchising as a Structured Pathway Into Business Ownership</h2>For professionals interested in ownership but not in building a business from the ground up, franchising offers a different route. Gordon said the model can be especially powerful because it&nbsp;<a href="https://1851franchise.com/dillas-quesadillas/franchise-scale-2730180">combines entrepreneurship with structure</a>. Franchisees can own and grow a business, but they are not starting with a blank page.“I’ve seen the power of the franchise model,” Gordon said. “We have a franchisee who’s got five locations, and I’ve seen how it’s helped him grow his business.”That kind of pathway may become more relevant as AI pushes more professionals to ask what skills will remain valuable. “Leadership, empathy, community impact, work ethic and emotional intelligence, these things are the actual recipe ingredients to making a great restaurant runner and leader,” Gordon said.Technology may even make franchising more accessible to people who once assumed they lacked the right background. “Buying a restaurant franchise is not going to be, ‘Have you ever operated a restaurant?’ forever,” Gordon said. “It’s going to be, ‘Let’s look at your assessment. Do you have the skills to operate a restaurant?’ Because we’re confident that through the tools we’ve created, we can reduce your time to trained.”<h2>Why Restaurants Stand to Gain From AI, Not Lose to It</h2>While Gordon is clear-eyed about AI’s disruptive power, he sees certain industries as more protected than others. “AI can’t make more land,” Gordon said. “AI has a really difficult job handling the pace and complexity and the human dynamics of a fast-moving kitchen.”For&nbsp;<a href="https://1851franchise.com/dillas-quesadillas/info">Dillas</a>, AI is not about replacing the human parts of the restaurant. It is about improving the support systems around them.“It should be a force multiplier of productivity for the management, development, and coaching,” Gordon said. “That’s where it really brings value because it’s things beyond a restaurant operator’s scope of skills. They’re not analysts. They don’t build beautiful decks and presentations. That’s where it helps them be better at their job with the skills they don’t have.”He points to tools that can help with training, hiring, forecasting, prep planning, waste reduction, and operational insights. In the future, Dillas also sees potential for franchisees to access a database of brand systems to interact with in real time.“During the training process, as a franchisee, having access at your fingertips to a whole database of Dillas systems that you can chat with and ask the questions you need, and you don’t have to wait for an email to get returned to you, that’s powerful,” Gordon said. “We’re trying to make it as accessible as possible while still providing the value you need.”<h2>Technology Can Support the Business, But Culture Still Wins</h2>For Gordon, the most important distinction is that AI does not replace what makes a restaurant meaningful. “AI can’t replicate culture,” he said. “AI can’t replicate community and connection. Those are 95% of the equation.”<a href="https://1851franchise.com/dillas-quesadillas/the-top-7-reasons-to-buy-a-dillas-primo-quesadillas-franchise-2730498">That belief is central to Dillas’ franchise strategy</a>. The brand is built around people-first leadership, operational discipline, and community connection.&nbsp;<a href="https://1851franchise.com/dillas-quesadillas/founders-kyle-maggie-gordon-2730442">Kyle and Maggie Gordon</a> spent more than a decade developing the concept before moving more aggressively into franchising, focusing on finding operators who align with the culture rather than simply selling units quickly.“We don’t build businesses, we build people, and it’s the people that build the business,” Gordon has said. “Whether it’s a vendor, a Team Member or a franchisee, that’s the model.”In an AI-driven world, that human foundation may become even more valuable. As more work becomes automated, Gordon believes people may seek out more real-world experiences, not fewer.“I see people, as they become more efficient and their work week may have a little bit more time, running toward things that make them feel human,” he said. “Connection, a restaurant, time with a friend they haven’t had time with in the last five years.”<h2>A New Opening for First-Time Franchise Owners</h2>As AI reshapes the economy, Gordon believes franchising could become a more attractive option for people who want control but also want support. “I don’t think it’s going to be true much longer that you have to have been in that industry to pursue it,” Gordon said. “It could be a lot of different business ownership opportunities for franchising that people want to pursue, but they may have thought, ‘Well, I haven’t been in that industry, so I can’t do it.’”For Dillas, that does not mean lowering standards. It means using better tools, stronger training, and clearer systems to help the right people succeed.“It secures their position,” Gordon said of AI inside the Dillas system. “It doesn’t make their position obsolete.”That may be the most important message for future franchisees. In the right system, technology is not a threat to ownership. It is a tool that helps owners operate smarter, train faster, and focus more of their energy on people, culture, and community.“It’s an exciting time,” Gordon said. “The restaurant industry is getting tailwinded by AI, not headwinded by it. That’s why I’m super excited to be in the business.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/dillas-quesadillas">https://1851franchise.com/dillas-quesadillas</a>.

As automation reshapes traditional career paths, Gordon says franchising can offer a structured path toward ownership, independence and long-term relevance.

Why AI Disruption Is Opening Doors in Franchising and Why Dillas Quesadillas Co-Founder Kyle Gordon is Excited to Partner with First-Time Franchisees

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From day one of&nbsp;<a href="https://dillas.com/franchise/">Dillas Primo Quesadillas</a>, founders&nbsp;<a href="https://www.linkedin.com/in/kyle-gordon-7a1ab852">Kyle</a> and&nbsp;<a href="https://www.linkedin.com/in/maggiemcgordon">Maggie Gordon</a> have built the brand around a simple belief: if you invest in the right people, build the right culture and stay committed to operational excellence, the business will follow. Today, as&nbsp;<a href="https://1851franchise.com/dillas-quesadillas">Dillas</a> prepares for its next stage of franchise growth, that philosophy is not just visible in its restaurants. It is woven directly into its leadership team.“I hired my area leader when he was just 17 years old. My wife is our president. I hired my longtime mentor to be our franchise development person, and our marketing manager was his intern,” Kyle said. “Crazy. And now, somehow, we all ended up here building Dillas together.”That interconnected leadership story is part of what makes Dillas different. Kyle and Maggie are not only co-founders, but a husband-and-wife team who have grown the business side by side. Their first franchisee,&nbsp;<a href="https://www.linkedin.com/in/pete-john-018a532a8/">Pete John</a>, worked with Kyle during their Raising Cane’s days.&nbsp;<a href="https://www.linkedin.com/in/michael-mabry">Michael Mabry</a>, who now leads franchise development, has known the team for years.&nbsp;<a href="https://www.linkedin.com/in/kristenserrano/">Kristen Serrano</a>, who leads marketing, previously worked with Mabry.Together, they represent a leadership tapestry woven over decades of shared experience, trust and aligned values.<h2>Kyle Gordon: Building People Who Build the Business</h2>For Kyle, restaurants have always been about people first. “I got into this business because restaurants are about people,” he said. “Every time that you look for a person and you finally find them and you get to work with them and develop them, it just pays compound interest. I love that about this business.”That belief has shaped Dillas over the past 12 years, helping the brand grow to 11 locations,&nbsp;<a href="https://1851franchise.com/dillas-quesadillas/dillas-quesadillas-franchise-costs-fees-profit-and-data-for-2025-2730851">build a $2 million AUV model</a> and establish itself as one of the only quesadilla-focused QSR concepts in the industry. But for Kyle, the real proof of the brand is the team behind it.“We don’t build businesses, we build people, and it’s the people that build the business,” Kyle said. “Whether it’s a vendor, a team member or a franchisee, that’s the model. We build the person and they deliver that exceptional experience for our customers.”Kyle’s leadership philosophy is rooted in operational excellence, but not at the expense of culture. After spending years at Raising Cane’s, he brought lessons in simplicity, execution and team development into Dillas.“At Cane’s, when I was there, we went from 35 to about 135 locations,” Kyle said. “That gave me a lot of validation and insight. I tried to absorb everything I could about what it takes to run a great restaurant, and more importantly, a great restaurant culture.”<h2>Maggie Gordon: Aligning the Vision Across the Brand</h2>If Kyle’s focus is building people and operations, Maggie’s role is helping ensure the entire organization is moving in the same direction. “I don’t think I ever would have thought I’d be the president of Dillas,” Maggie said. “In normal terms, you think of the president as an executive role. But my version of president at our growing company is really about cross-functional departments and making sure that everybody’s rowing in the right direction.”For Maggie, leadership means removing friction, aligning teams and making sure the company’s values show up consistently across restaurants, franchise support, marketing, operations and culture.“We’re all working toward the same goal, and my job is to remove roadblocks, get everybody on the same page and make sure that the vision is coming to life,” she said.That work has become especially important as&nbsp;<a href="https://1851franchise.com/dillas-quesadillas/dillas-operational-playbook-2-million-auvs-franchise-expansion-2731243">Dillas expands through franchising</a>. “We’ve built deep verticals in manpower, culture, operations, training, financial performance, top-line revenue, all of the critical drivers,” Maggie said. “So now it was like: How do we apply that and invite others to scale and make a bigger impact?”<a href="https://1851franchise.com/dillas-quesadillas/the-top-7-reasons-to-buy-a-dillas-primo-quesadillas-franchise-2730498">For prospective franchisees</a>, Maggie’s leadership reflects the care Dillas is putting into franchisee onboarding and support. “We’ve always had great onboarding for our restaurant team, but now we’re applying that same care to onboarding our franchisees,” she said. “We want people to come into our system and say, ‘Wow, this place runs at a high level.’”<h2>Pete John: The First Franchisee Who Helped Prove the Model</h2>In many ways, the Dillas franchise story began with John, the brand’s first franchisee and a longtime restaurant operator who worked with Kyle during their Raising Cane’s days.“Kyle was a general manager at Raising Cane’s while I was a district manager,” John said. “Through that relationship, we got to know each other really well. He was a top performer, and me being his director was more of a partnership. We got along great and had the same values.”After leaving Cane’s, John spent time outside the restaurant industry, but he missed the energy of restaurants. When he saw what Kyle and Maggie were building with Dillas, he knew he wanted in.“My wife and I went to the first Dillas in Plano and really fell in love with it,” John said. “I loved the freshness, I loved the vibe, and I knew the drive the team had. I wanted to be a part of it.”Dillas’ first franchise opened in Shreveport in 2018. John now operates five locations across Louisiana and East Texas, giving the brand an early example of how the model could work outside its home market.“Kyle and Maggie are super open to suggestions and what is best for the brand and the people,” John said. “It’s nice to have your voice heard at the table and to have some autonomy to build the brand through great people.”As the first franchisee, John also helped shape what future franchisees can expect: a brand that listens, supports and expects operators to take the business seriously. “A potential franchisee should understand that our restaurant group is operations first,” John said. “We are sales-driven and profit smart. We do what is needed to deliver an exceptional product to our customers and give them value in their experience.”<h2>Michael Mabry: Leading Franchise Growth With Culture at the Center</h2><a href="https://1851franchise.com/dillas-quesadillas/dillas-primo-quesadillas-sets-ambitious-growth-goal-to-reach-50-locations-by-2028-2731420">As Dillas enters its next phase of franchise growth</a>, Mabry, a seasoned franchise strategist, is helping lead the charge.Mabry, who heads franchise development, has known the team for years. That existing relationship matters because Dillas is not simply trying to sell franchises. It is trying to find the right people to carry the brand into new communities.“An emerging brand is a brand trying to find its footing,” Mabry said. “Dillas figured that out years ago. We already are a powerhouse in depth of systems and operational efficiency. Now it's time to match the unit count to the strength of our systems. We’re no longer going to be franchising’s best-kept secret.”For Mabry, the franchise opportunity is rooted in a brand that knows who it is and who it serves. “Any potential franchise partner that is going to be lucky enough to be part of the Dillas experience, they’re going to learn that we put people first, then we put our product, and we put our community,” he said. “The idea is to be one with the community through a great product by delivering it through our people.”That message is especially important as&nbsp;<a href="https://1851franchise.com/dillas-quesadillas/franchise-scale-2730180">Dillas looks for franchisees who are aligned with the brand’s operating culture</a>. The Gordons have made clear that they are not looking for passive investors or franchisees who see the concept as a real estate play. They want operators who care about restaurants, teams and the community.<h2>Kristen Serrano: Supporting Operators Through Servant Leadership</h2>For Serrano, who leads marketing, the work is also rooted in support. “My job exists to support our corporate restaurant as well as our franchise partners,” Serrano said. “You have to have that servant part and know that we’re in this together.”Serrano previously worked with Mabry, adding another thread to the interconnected leadership story at Dillas. Today, her role connects corporate restaurants and franchise partners, ensuring both sides of the business have the communication and marketing support they need to grow.“Having conversations with our corporate operators weekly is extremely important to me,” Serrano said. “Talking to our franchise partner weekly is extremely important to me. They are the success of the business.”That approach reflects Dillas’ broader belief that franchise growth depends on relationships, communication and shared execution. “Our growth is dependent on them,” Serrano said. “You’re not going to be successful in the restaurant industry if you don’t have that mentality.”For franchisees, that means they are not entering a system where marketing is disconnected from operations. They are joining a brand where the leadership team sees support as a core responsibility.<h2>A Leadership Team Built for Franchisees</h2>Taken together, Dillas’ leadership team tells a story that is rare in franchising: founders who are still deeply involved, a president focused on alignment, a first franchisee who helped prove the model, a franchise development leader rooted in long-term relationships and a marketing leader committed to operator support.It is not a team built overnight. It is a team woven together over time.“Twelve years in, 11 locations, we’ve done it the right way, the hard way,” Kyle said. “So I’m super excited about the next phase and really building out the infrastructure to do this at scale.”And as Dillas grows, the leadership tapestry&nbsp;<a href="https://1851franchise.com/dillas-quesadillas/dillas-operational-playbook-2-million-auvs-franchise-expansion-2731243">will continue to be one of its strongest advantages</a>.“I don’t know what you’re building, but I hope you’re doing it with people who chose you, people who bet on you way before it was obvious,” Kyle said. “That’s what I’ve done, and it’s paid off in dividends. If you’re looking to get into something that is absolutely fun, ground floor and where your voice matters, come find us at Dillas. We’ve got a spot for you.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/dillas-quesadillas">https://1851franchise.com/dillas-quesadillas</a>.

Built on long-standing relationships, Dillas’ leadership team is guiding the brand’s next phase of franchise growth with a focus on culture, alignment and execution.

The Tapestry of Leadership: How Dillas Primo Quesadillas Is Building a People-First Franchise Brand

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<a href="https://www.ownadillas.com/">Dillas Primo Quesadillas</a> is taking a close look at Austin as it plans its next phase of growth, with the suburban-heavy metro emerging as a natural fit for the brand’s drive-thru-oriented model, as highlighted in a&nbsp;<a href="https://www.bizjournals.com/austin/news/2026/04/15/big-biscuit-dillas-kwench-juice-franchise-atx.html">recent Austin Business Journal article</a>.The Plano-based concept, founded in 2013, has steadily expanded across the Dallas-Fort Worth area and now totals 11 locations. Built around a tight menu of quesadillas, fries and salads,&nbsp;<a href="https://1851franchise.com/dillas-quesadillas/info">Dillas</a> keeps operations straightforward, focusing on speed and consistency rather than menu sprawl. That approach has helped the brand carve out a niche with families and a customer base that tends to prioritize convenience.Dillas is looking beyond Austin’s urban core, with suburban growth driving much of the interest. Those communities tend to line up well with the brand’s customer base, which skews toward women and families. The concept also does not sell alcohol, giving it a neighborhood restaurant feel built more around convenience, routine visits and local involvement.A major driver of the business is off-premises demand. About 85% of sales come through drive-thru, takeout, delivery and catering, shaping both site selection and store design. Locations without a drive-thru have underperformed relative to the rest of the system, while adding one has delivered a meaningful lift in sales. As a result, future development is heavily tied to securing sites that can support that format.Dillas likely won’t grow in Austin through one franchisee alone.&nbsp;<a href="https://www.linkedin.com/in/kyle-gordon-7a1ab852/">Kyle Gordon</a>, co-founder and CEO, said the market would probably require multiple operators, especially as the brand looks at suburban sites across the metro. The restaurants generally run between 1,500 and 2,500 square feet, with 2,200 square feet now viewed as the ideal size.Franchisees can expect to&nbsp;<a href="https://1851franchise.com/dillas-quesadillas/dillas-quesadillas-franchise-costs-fees-profit-and-data-for-2025-2730851#stories">invest between $809,500 and $1.37 million to open a Dillas</a>, with the franchise fee set at $40,000. The brand reports $1.9 million in average unit volume, helped by heavy demand for drive-thru, takeout, delivery and catering.While Austin’s real estate landscape can be challenging, particularly closer to the urban core, Dillas is targeting areas where development is still underway. For the brand, the opportunity isn’t about planting a flag downtown — it’s about meeting demand where growth is already happening and where its format has historically worked best.Read the original article&nbsp;<a href="https://www.bizjournals.com/austin/news/2026/04/15/big-biscuit-dillas-kwench-juice-franchise-atx.html">here</a>.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/dillas-quesadillas">https://1851franchise.com/dillas-quesadillas</a>.

Dillas Primo Quesadillas - Austin Business Journal Agg - 1851 Franchise

Learn why the Dillas franchise is targeting Austin and how its drive-thru model and strong unit volumes are fueling expansion across Texas.

Dillas Primo Quesadillas Looks to Bring Its Quesadilla Concept to Austin

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The founders of&nbsp;<a href="https://www.ownadillas.com/">Dillas Primo Quesadillas</a>,&nbsp;<a href="https://www.linkedin.com/in/kyle-gordon-7a1ab852/">Kyle</a> and&nbsp;<a href="https://www.linkedin.com/in/maggiemcgordon/">Maggie Gordon</a>, recently appeared on the&nbsp;<a href="https://ovationup.com/kyle-and-maggie-podcast/">“Give an Ovation” podcast</a> to share how they built the brand from a single bootstrapped location into a growing multi-unit concept.The Gordons talked about how&nbsp;<a href="https://1851franchise.com/dillas-quesadillas/info">Dillas</a> got off the ground in 2013 and what led up to that moment. Before starting the brand, Kyle spent several years working at Raising Cane's, where he learned how a restaurant actually runs day to day. That experience stuck with him and shaped how the couple built Dillas from the start. Or as Kyle put it, “You need to see if you’ve got ketchup in your veins.”Instead of pushing to grow as fast as possible, the Gordons spent their early years making sure the business worked. They talked about the patience that takes, especially in restaurants, where it can take a while for the numbers to catch up with the effort.“This game is a persistence game. You have to be super patient. Restaurant economics are difficult,” Kyle said. “No matter what, you’re already up kind of against a three- to five-year uphill battle where you’re going to have lower EBITDA margins to make sure everything’s getting paid off. You’re going to win on the back half of your lease and then hopefully sign an additional five-year extension. So you've got to roll with the punches.”The episode also got into what makes Dillas work day to day. The brand isn’t trying to compete with full-service restaurants. Instead, the focus is on doing the basics really well and making sure it’s consistent every time. That shows up in how they run their kitchens and how they listen to customers, using feedback to make small improvements across locations.More than a decade in, Dillas continues to grow by staying disciplined in how it operates, serving great food, building strong teams and creating an experience customers can count on.Listen to the full podcast&nbsp;<a href="https://ovationup.com/kyle-and-maggie-podcast/">here</a>.&nbsp;To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/dillas-quesadillas.">https://1851franchise.com/dillas-quesadillas.</a>&nbsp;

Dillas Primo Quesadillas Founders Share 12-Year Growth Journey on “Give an Ovation” Podcast

Dillas founders Kyle and Maggie Gordon break down the persistence, operational discipline and guest-first mindset that have fueled the brand’s steady growth across Texas.

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DALLAS, TX&nbsp;— Given up meat for Lent, but not your appetite?&nbsp;<a href="https://dillas.com/">Dillas Primo Quesadillas</a>, the fastest-growing QSR+ quesadilla concept, has your back (and your stomach). Meet the $9.99 Big Beanie Meal, a meatless heavyweight that skips the carne but keeps the crave.&nbsp;&nbsp;Available now through April 4 at participating locations across Texas and Louisiana, the Big Beanie proves you don’t need meat to pack the protein.Built for guests looking for a meatless option that still feels like a full meal, the Big Beanie stacks melty cheese with Dillas’ house-made Black Bean Spread, folded inside a warm flour tortilla and grilled on the flat-top until golden, crispy and borderline addictive.The spread starts with slow-cooked black beans, paired with fresh garlic and Dillas’ signature seasoning, all blended into a creamy, savory powerhouse that delivers a surprising 46 grams of protein per meal.&nbsp;The Big Beanie comes as a full Primo Quesadilla Meal, complete with seasoned fries and a medium drink for just $9.99. Guests who show up extra hungry can upgrade to Gorilla-size for even more quesadilla.“We don’t do plain or boring meatless options,” said co-founder&nbsp;<a href="https://www.linkedin.com/in/kyle-gordon-7a1ab852/">Kyle Gordon</a>. “If we’re going to do a Lent-friendly, meatless quesadilla, it’s going to be filling, high-protein and full of flavor. The Big Beanie shows up.”Since opening in 2013, Dillas Primo Quesadillas has built its reputation by doing one thing really, really well: crafting primo quesadillas fresh to order. Every tortilla hits the flat-top. Nothing sits under heat lamps. Nothing gets pre-assembled and forgotten. It’s fast, but it’s never phoned in.“We cook our quesadillas differently,” Gordon said. “When you come to Dillas, you know it’s hot, fresh, crispy on the outside, melty on the inside and done right. Every time.”Founded by Kyle and Maggie Gordon in Texas, Dillas has spent the past several years fine-tuning operations and gearing up for smart growth, with plans to reach 50 locations by 2028, including 25 open restaurants and 25 additional franchise agreements signed over the next three years.The $9.99 Big Beanie Meal won’t be around forever. It’s available for a limited time at participating Dillas Primo Quesadillas locations across Texas and Louisiana through April 4.To find a Dillas Primo Quesadillas near you, visit: <a href="https://dillas.com/.">https://dillas.com/.</a>&nbsp;ABOUT DILLAS PRIMO QUESADILLASDillas Primo Quesadillas is the fastest-growing QSR+ quesadilla concept. Dillas crafts grilled-to-order primo quesadillas and signature scratch-made dipping sauces. Founded in Texas in 2013 by Kyle and Maggie Gordon, Dillas is mission-driven and community-focused. With locations across North Texas and Louisiana, Dillas partners with local organizations to fight hunger, foster education and build the next generation of entrepreneurs. Dillas began franchising in 2018 and has grown deliberately, remaining founder-led and deeply focused on supporting operators who value people, process, and product.

The limited-time, protein-packed quesadilla meal delivers 46 grams of flavor-filled fuel and is available through April 4 at participating locations in Texas and Louisiana.

The Top 7 Reasons To Buy a Dillas Primo Quesadillas Franchise

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