Franchisor Stories

Doughnut Franchises Continue to Expand to Meet Demands

Doughnut Franchises Continue to Expand to Meet Demands

By JORDAN BRANDES Despite a push toward healthier food, Americans are still craving their doughnuts. Franchises around the country will be lining up this year to satisfy that demand. Big name companies like Dunkin’ Doughnuts and Krispy Kreme are leading the charge with rapid expansion plans in th.....

By JORDAN BRANDES Despite a push toward healthier food, Americans are still craving their doughnuts. Franchises around the country will be lining up this year to satisfy that demand. Big name companies like Dunkin’ Doughnuts and Krispy Kreme are leading the charge with rapid expansion plans in the next five years. Krispy Kreme said in a recent presentation that it planned on opening more than 400 new stores by 2017, a growth of 260 stores. Dunkin’ foresees more than 360 new stores by the end of the year with an eye on Western markets like Los Angeles and San Diego by 2015. This continued growth makes the doughnut franchise a lucrative investment for potential franchisees.  

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.