Why the Drybar Brand? Why Now?
Instead of shelling out for an expensive blowout at a traditional high end hair salon or settling for a lower-quality option at a discount chain, the Drybar® brand has disrupted the hair salon category by giving customers a third option: a salon-quality blowout in a fun, beautiful environment, all at an amazing price.
As more women return to offices in person and reignite their social lives this year, the Drybar system — which has a customer base primarily made up of women between the ages of 35 and 55 — is anticipating increased demand for its confidence-boosting, salon-quality blowouts, which are offered seven days a week and designed to last up to five days.
Fueled by the momentum of WellBiz Brands, Inc.’s recent franchise rights acquisition — whose holdings include the Amazing Lash Studio®, Elements Massage® and Fitness Together® brands — this industry-leading blowout brand manager is currently ramping up franchise growth efforts with plans to open dozens of additional units by the end of the year.
One of the biggest players in the blowout industry, the Drybar brands Barfly Membership Program helps provide franchisees with recurring revenue streams, while it’s nationally-recognized hair tools and products — sold in all Drybar shops and even major retailers like Nordstrom® and Sephora® — create significant additional revenue opportunities as well as strong brand awareness.
Why Customers Come Back to Drybar
What Sets the Drybar Brand Apart?
The simplicity of the brand’s blowouts-only model allows operations to be run by managers, which helps franchisees focus on the growth of their businesses instead of the nitty gritty of day-to-day tasks. The brand also benefits from being a part of the WellBiz Brands, Inc. portfolio, through which franchise owners gain access to an expansive and experienced leadership team that specializes in membership business models as well as a large network of other franchise owners who can share best practices across brands.
While the Drybar brand’s model is simple, its execution is sophisticated and stylish. Offering gorgeous blowouts in a chic environment at an affordable price, the innovative blow dry bar concept offers clients a fun cocktail-like menu of current looks to choose from, including: The Manhattan® (sleek and straight), The Straight Up (straight with a bit of body), The Mai Tai® (effortlessly messy, beachy hair), The Cosmo (lots of loose curls), The Cosmo Tai (a little bit Cosmo, a little bit Mai Tai), The Dirty Martini (tousled and textured), The Southern Comfort (big hair with volume), The Old Fashioned (vintage Hollywood waves) and the Up-tini® (an updo).
Catering to both busy, working women and stressed-out stay-at-home moms alike, Drybar focuses on the seemingly small details that elevate the experience and keep clients coming back.
From the chick flicks playing on the salon’s screens (subtitles only) to the flattering lighting and whimsical, feminine decor, the blow dry bar invites clients to walk into a world where they can feel relaxed, beautiful and pampered. Within the Drybar shops, every chair has a built-in cell phone charging station, the playlist is carefully curated, hair dryers have been tweaked to keep the noise level down and guests departing in the rain unprepared are even given branded umbrellas to protect their newly coiffed locks.
Why the Hair Care Category?
Few industries can say they’re recession-resistant, but the hair care industry can both say it and prove it.
According to a recent report, the global personal care services market is expected to reach $488.9 billion by 2025, with North America accounting for 33% of the market.
Beauty is big business, and many women dedicate a significant part of their budget to maintaining a professional, up-to-date image that makes them feel confident.
“We’re excited to enter a new, post-pandemic period of growth for our brand,” said Lauren Wanamaker, Sr. Director of Development for WellBiz Brands, Inc. “Women are ready to feel pampered and polished again, and we can’t wait to give them that experience.”
Ideal Drybar franchise owners have a passion for customer service and building relationships with members and team members alike, as well as a love for the Drybar brand. In fact, many franchisees began their journey as dedicated Drybar clients. Whether they’ve left corporate America to build something for themselves, re-entered the workforce after being home with their children or are starting out their careers as entrepreneurs, the Drybar brand offers a unique opportunity to help find financial freedom and creative fulfillment in a brand that supports, elevates and champions women.
he initial cost to open a Drybar shop ranges from $604,956 to $1,313,865*. For more information, please visit: https://www.drybarshops.com/franchising.
As noted in the March 30, 2021 Franchise Disclosure Document
DB Franchise, LLC. 9780 S. Meridian Blvd, Suite 400 Englewood, CO 80112 This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. _. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. Each Drybar® shop is independently owned and operated. Drybar®, Manhattan®, Mai Tai® and Up-tini® are registered trademarks of Helen of Troy Limited and used by DB Franchise, LLC under license.Nordstroms® is a registered trademark owned by NIHC, Inc. Sephora® is a registered trademark owned by Sephora Societétè Par Actions Simplifée (SAS) France.