Dunkin’ Store Revamps Moving Faster Than Expected
Dunkin’ Store Revamps Moving Faster Than Expected

Dunkin’ Brands CEO David Hoffmann tells CNBC franchisee collaboration has helped the brand surpass its initial goal.

In the midst of a $100 million effort to rebrand locations nationwide, Dunkin’ is ahead of schedule at the close of Q3, according to CNBC.

Dunkin’ Brands CEO David Hoffmann told CNBC interest in the new store format from Dunkin’ franchisees has helped the brand surpass its initial goal of opening 50 ‘next generation’ stores this year. As of the end of the third quarter, 60 locations have been updated.

The company recently dropped ‘Donuts’ from its name and slimmed down its food menu to convert its restaurant format into a more-beverage-led offering to cater more to millennials, adding hot and cold coffee beverages, including a relaunch of its lattes, cappuccinos and espressos.

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