Dunkin’ Brands CEO David Hoffmann tells CNBC franchisee collaboration has helped the brand surpass its initial goal.
Dunkin’ Brands CEO David Hoffmann told CNBC interest in the new store format from Dunkin’ franchisees has helped the brand surpass its initial goal of opening 50 ‘next generation’ stores this year. As of the end of the third quarter, 60 locations have been updated.
The company recently dropped ‘Donuts’ from its name and slimmed down its food menu to convert its restaurant format into a more-beverage-led offering to cater more to millennials, adding hot and cold coffee beverages, including a relaunch of its lattes, cappuccinos and espressos.
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