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<div id="pastingspan1"><span style="">The Boston franchising market will be welcoming a new brand to the fold as Plano, Texas-based <a href="http://www.mooyahfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=eater-boston-mooyah-burgers-fries-shakes-to-open-two-new-restaurants-in-the-area-3089" target="_blank" rel="nofollow" target="_blank">MOOYAH Burgers, Fries &amp; Shakes</a> will be opening two new stores in the area. The fast-casual, &#8220;better burger&#8221; chain, which has franchises located in 21 states, recently signed leases for new locations in Northborough and Jamaica Plain, according to <a href="http://boston.eater.com/2015/12/8/9870806/texas-mooyah-burger-massachusetts-expansion?utm_source=1851franchise.com&utm_medium=article&utm_campaign=eater-boston-mooyah-burgers-fries-shakes-to-open-two-new-restaurants-in-the-area-3089" target="_blank" rel="nofollow" target="_blank">Eater Boston</a>.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">Bringing the customizable burger chain to Boston has been in the pipeline for some time. Jay Hummer, president of Firmitas Entrepreneurial Development, the owner and sub-franchisor of the <a href="http://mooyah.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=eater-boston-mooyah-burgers-fries-shakes-to-open-two-new-restaurants-in-the-area-3089" target="_blank" rel="nofollow" target="_blank">MOOYAH</a> franchises in the New England area, said he has been trying to entice franchises to come to the area for some time.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">&#8220;New England has historically been last to the party when it comes to franchising,&#8221; Hummer told the<a href="http://www.bizjournals.com/boston/real_estate/2015/12/moo-ve-over-five-guys-texas-burger-chain-wants-to.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=eater-boston-mooyah-burgers-fries-shakes-to-open-two-new-restaurants-in-the-area-3089" target="_blank" rel="nofollow" target="_blank"> Boston Business Journal</a>. &#8220;New England has historically been last to the party when it comes to franchising.&#8221;</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">Launching in Boston is only part of MOOYAH&#8217;s plan for expansion across the country. CEO Rich Hicks told the <a href="http://www.bizjournals.com/dallas/news/2014/01/29/mooyah-burgers-fries-shakes-plans-to-almost-double.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=eater-boston-mooyah-burgers-fries-shakes-to-open-two-new-restaurants-in-the-area-3089" target="_blank" rel="nofollow" target="_blank">Dallas Business Journal</a> wants to open 100 stores before 2015 is over.</span></div><div>&nbsp;</div><div>For more information about MOOYAH <a href="http://mooyah.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=eater-boston-mooyah-burgers-fries-shakes-to-open-two-new-restaurants-in-the-area-3089" target="_blank" rel="nofollow" target="_blank">click here</a>.&nbsp;</div><div style="  font-style: normal; normal;  normal;"></div>

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The burger brand is opening two new stores in the New England area.

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