Happinest Brands , the multi-brand home services franchisor with over 850 locations nationwide, has closed the first quarter of 2025 with some of the strongest results it’s seen in recent years. Thanks to thoughtful growth strategies and the implementation of new and improved franchisee support structures, the franchisor welcomed over a dozen new owners to the system and saw continued success in its established owners. “I really feel that we at Happinest are coming into our own,” said  Eric Martin , senior vice president of franchise development. “Building a multi-brand platform, especially with multiple brands in different stages of maturity, is challenging. By utilizing centralization and shared services, we’ve done a great job of establishing Happinest as the mothership, so to say, and treating the system as one without sacrificing the individuality of each brand.” Strategic Transformation for Pest Hunters-Mosquito Hunters-Holiday Humbug Lighting A significant milestone for the company has been the evolution of Mosquito Hunters into the more comprehensive Pest Hunters-Mosquito Hunters-Holiday Humbug Lighting brand, marking the official launch of the three-in-one model. While the rebrand offers a range of benefits, the most notable is the expansion of market share available to franchisees. Rather than existing in the $2 billion mosquito management space, owners can now address the $26 billion pest control market. “A lot has gone into this. It's been a two-year process with different licensing and strategies and marketing tools," Martin said. "Now we have a business that's year-round, and we’re attracting a different type of owner. This is no more side hustle or seasonal 'backpack Bob' type of business. This is a year-round business that offers continuity and requires owners to build a team. It positions owners to build empires.” To support this growth, Happinest welcomed  Miguel Diaz , an experienced pest control executive who brings over 20 years of experience at Orkin, as its new director of operations. “Miguel is a key hire who is leveling us all up here,” Martin said. “He will help us drive a lot more business in the $26 billion a year pest control space.” The rebrand has also supported further franchise growth, offering an even more attractive opportunity to prospective owners. “We’ve asked our new owners whether they would’ve been interested in the franchise opportunity if it had not been for the rebrand and new service lines, and we’ve heard a resounding ‘No,’” said  Pam Murdoch , franchise development support manager. “They were looking for a year-round business with seven-figure potential, and they knew they could achieve that with this new model.” ecomaids Shows Promise with Two New Franchisees After taking time to restructure operations under new leadership,  ecomaids has welcomed its first new franchise owners in some time, expanding in Richmond, Virginia, and Toms River, New Jersey, as well as leveraging the corporate flagship location in Lexington, Kentucky, for testing and training. “ ecomaids is a whole new story,” Martin said. “We’ve completely revamped our programs, products, operating systems and marketing. Our owners have noticed the difference, and they’re getting excited about it.” With a strong start to the year, ecomaids is looking to welcome four more new franchisees to the system, focusing on quality rather than quantity as it works to continue its expansion efforts. “It’s not about volume,” Martin said. “Our mission is ensuring these newer owners come on board and have a great experience. We’re setting modest goals intentionally to maintain satisfaction throughout the system.” Lawn Doctor Expands in Western States As a decades-old brand,  Lawn Doctor has established a strong network of owners across the U.S. However, it continues to grow steadily, and this year, that has meant building traction in Western states like California, Oregon, Utah and Nevada. To further support the growing system,  Lawn Doctor also revamped its mentorship program, launching what it calls the “Ladders Program.” This pairs franchise owners with mentors who are just one revenue band above them, allowing for more effective collaboration and accelerating growth more effectively.  “For example, if you’re at half a million, we’ll have you meet with the owner doing a million,” Martin said. “This sets the stage for more productive conversations rather than pairing the new owner who is at $300,000 with the person exceeding a million. The new owner is more focused on the strategy to reach half a million than they are thinking about how they’re going to get to $1.5 million.” Implementation of the Entrepreneurial Operating System While changes across all of the brands, ranging from nuanced to notable, supported the forward momentum of the Happinest Brands system, larger-scale initiatives like the implementation of the Entrepreneurial Operating System further standardized practices throughout the system. “With EOS, everything is becoming very streamlined,” Martin said. “We’re hyper-organized, and we have A players in the right seats.” Leaders at the brand level, including ecomaids CEO  Rachel Southard and Lawn Doctor Vice President of Operations  David Newman , affirmed the value of the EOS, sharing excitement about the opportunity to share best practices across brands within the organization and create additional structure for working efficiently as a team. Looking toward the remainder of the year, the Happinest Brands team is excited to maintain the momentum built in the first quarter, pursuing meaningful growth across all of its brands. With explosive growth for  Sparkle Squad in its first full year of franchising, the leadership team is focused on ensuring proper support for owners at all stages. For Lawn Doctor, the team is looking to bring on 10 or more new franchise owners before the end of the year.  Hunters-Humbug has the capacity to support nine new franchisees by end of year, and the ecomaids team has set a modest goal of four more new owners. Behind all of Happinest’s development is a steadfast commitment to the franchise model and the entrepreneurs who have invested in it. As each brand grows, Martin reiterated that the team will focus on ensuring franchisees have access to the support necessary to succeed, prioritizing healthy growth over high numbers. “The first quarter has been good. We’re always very thoughtful with our growth,” Murdoch said. “There’s definitely been a lot of growth and activity, but it’s not without a thoughtful, well-planned strategy. Staying true to that strategy, we have another great year ahead of us.” To find out more information on Happinest Brands, please visit  https://www.linkedin.com/company/happinestbrands/ .