Join America's Favorite Gifting Franchise

Becoming a franchisee with Edible in 2024 means entering a tech-forward, consumer-centric business model with a rich data-driven approach to marketing and sales. This, coupled with the brand's enduring relationship with customers through all of life's moments, presents a compelling proposition for individuals looking to invest in a franchise with a solid footing and a vision geared towards modern retailing and meaningful customer engagement.

Edible is venturing into an even more innovative realm with its "NextGen" store concept, designed to transcend the limitations of conventional physical retail stores. This cutting-edge model combines sophisticated data analytics with streamlined, advanced ordering systems within a modestly sized space. It offers franchisees the benefits of reduced overheads and efficient operations tailored to the nuances of digital retail. 

Edible stands out in the franchise landscape with a unique business model that leverages an ecommerce platform supported by brick-and-mortar locations, as well as an unparalleled market presence and comprehensive support for franchisees. 

Unlike traditional food or retail franchises, Edible taps into the niche market of health-conscious, aesthetically pleasing fruit arrangements, catering to the increasing demand for thoughtful, healthier gifting options. Edible boasts a unique lifetime relationship with its customers as a part of key moments from births to holidays to commemorations of life. The brand's strong market presence, bolstered by global recognition and a loyal customer base, provides franchisees with an established platform to build upon. 

Moreover, Edible is renowned for its extensive franchisee support system, offering robust training, local and national marketing assistance and ongoing operational guidance. Every aspect of the business, including technology, equipment, supplies, patents and trademarks are proprietary and vigorously protected.

The introduction of the NextGen store model demonstrates the brand's commitment to innovation, embracing digital trends, a goldmine of data and streamlined operations to stay ahead in a rapidly evolving retail landscape. For example, 80% of Edible’s orders come through online ordering. The brand’s robust delivery network (including a recent partnership with DoorDash, UberEats and Uber Direct) has the ability to reach 80% of households in the U.S. within an hour. 

Now, Edible's NextGen store aims to combine the best of both worlds: A tech-forward approach but in a physical retail space — it's a futuristic haven for gifting, hosting/entertaining and treating yourself. Customers can savor a coffee, grab a smoothie or choose from an array of treats and gifts, all under one roof. The compact, tech-savvy stores promise a unique and personalized shopping experience, turning ordinary days into celebratory events, driving up more frequent visits and disrupting the traditional gifting retail segment. 

Joining the gifting and specialty food industry as a franchisee presents a compelling opportunity, especially in the context of evolving consumer behaviors and market dynamics. This industry uniquely blends the stability of a necessity-based market with the creativity and emotional engagement of the gifting sector. 

The global corporate gifting market has grown exponentially since 2020 and is currently expected to swell above $300 billion within the next two years. The industry is also benefiting from increased demand for premium, health-conscious food options, aligning with a growing public interest in wellness and quality.

Edible enjoyed a 45% increase in sales in 2020 and also set a record for the number of stores hitting $1 million in sales that same year — more than 40 reached the mark.