1851

Name:&nbsp;<a href="https://www.linkedin.com/in/cathy-chavenet?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-25-franchise-marketing-leaders-cathy-chavenet-chief-marketing-officer-paris-baguette-2729326" target="_blank" rel="nofollow">Cathy Chavenet</a> Role: Chief Marketing Officer Brand: Paris Baguette* Brand Website: <a href="https://parisbaguette.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-25-franchise-marketing-leaders-cathy-chavenet-chief-marketing-officer-paris-baguette-2729326" target="_blank" rel="nofollow">https://parisbaguette.com/</a>As chief marketing officer and head of R&amp;D at&nbsp;<a href="https://1851franchise.com/parisbaguette/info">Paris Baguette North America</a>, Cathy Chavenet is helping steer one of the fastest-growing bakery café franchises toward a bold new era. With a unique background that blends hands-on entrepreneurship, culinary expertise and high-level franchise leadership, Chavenet brings a deep understanding of both sides of the franchisor-franchisee relationship.“Franchise marketing allows us to collaborate with individual franchisees while contributing to the growth of a unified national brand,” Chavenet said.Before joining Paris Baguette, Chavenet led global marketing strategies at Duck Donuts and regional initiatives for powerhouse brands including Dunkin’ and The Wendy’s Company. Her 13-year tenure at Dunkin’ — where she transitioned from operations to marketing — cemented her franchise marketing philosophy: collaboration, localization and adaptability are key.<h3>Q&amp;A With Cathy Chavenet, Chief Marketing Officer, Paris Baguette</h3>1851 Franchise: What do you love most about franchise marketing?Cathy Chavenet: Franchise marketing allows us to collaborate with individual franchisees while contributing to the growth of a unified national brand.1851: What’s the single most important thing franchise marketers can do to improve unit-level economics?Chavenet: Create a localized marketing plan to further enhance the broader national messaging. This helps to strengthen the individual franchisee’s community connection while driving profitable sales and traffic.1851: What do you see as franchise brands’ largest marketing opportunity today?Chavenet: Creating an environment where franchisee collaboration is fostered to develop robust strategies and programs.1851: What marketing trends are you watching closely for 2025?Chavenet: A combination of both traditional and non-traditional tactics to attract multi-generation purchase intent.1851: What is one bold prediction you have for what’s next in marketing?Chavenet: Marketing is a continually evolving landscape. In order to remain competitive, brands will need to stay nimble with the ability to pivot quickly.Growing and selling franchises is difficult. No great franchise did it alone. Want to learn more about how 1851 helps franchisors grow their franchises with confidence? Visit&nbsp;<a href="https://www.1851growthclub.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-25-franchise-marketing-leaders-cathy-chavenet-chief-marketing-officer-paris-baguette-2729326" target="_blank" rel="nofollow">www.1851growthclub.com</a> and see what we can do for you.

Top 25 Franchise Marketing Leaders: Cathy Chavenet — Chief Marketing Officer, Paris Baguette

Cathy Chavenet: Elevating Franchise Marketing at Paris Baguette | 1851 Franchise

1851 Franchise

Chavenet brings global insight, entrepreneurial grit, and a franchise-first mindset to her role at Paris Baguette, driving brand growth through collaboration and community-based strategy.

top-25-franchise-marketing-leaders-cathy-chavenet-chief-marketing-officer-paris-baguette

Home Halo

How Home Halo Is Shaping the Future of Senior Care Franchising

home-halo-franchise-senior-care-franchising-dan-deak

Minuteman Press International

Minuteman Press Franchise Owners Danielle & Tony Colecchi with their President’s Club Award.

Minuteman Press Franchise in Leechburg, PA Joins President's Club

minuteman-press-franchise-in-leechburg-pa-joins-presidents-club

Woodhouse Spas

Woodhouse-Spas-Reading-the-Woodhouse-Spas-FDD-2025

What To Know About the Woodhouse Spas Franchise FDD

woodhouse-spas-fdd-costs-earnings

home-halo-nurses-make-ideal-franchisees-image

Why Nurses Make Ideal Home Halo Franchise Owners  

nurses-home-halo-franchise-owners

Onigilly Japanese Kitchen

Unlocking the Potential: How Much Can You Earn as an Onigilly Franchisee?

unlocking-the-potential-how-much-can-you-earn-as-an-onigilly-franchisee

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Top 25 Franchise Marketing Leaders: Kelsey McManemin — Vice President of Marketing, HTeaO

top-25-franchise-marketing-leaders-kelsey-mcmanemin-vice-president-of-marketing-hteao

Photo of a large group of people standing in a circle, placing hands together in center

Franchise Opportunities for Minorities: Expanding the Franchise Network

franchise-opportunities-for-minorities

Amanda Evans - Stellar Service Brands - Franchise Marketing Leaders 2025 - 1851 Franchise

Top 25 Franchise Marketing Leaders: Amanda Evans — Senior Vice President of Marketing, Stellar Service Brands

stellar-service-brands-marketing-leader-amanda-evans

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Franchisee spotlight graphic with photos of Danielle Rosemond & Usman Khan & TruBlue logo

Family Members of Local Physicians Bring TruBlue Franchise to North Central Nassau, Long Island: A Health Care-Inspired Approach to Aging in Place

family-brings-trublue-franchise-to-north-central-nassau

How This Franchise Consultant Turned a Love for Dogs Into a Business with Dog Training Elite

Top 25 Franchise Marketing Leaders: Cathy Chavenet — Chief Marketing Officer, Paris Baguette

MORE STORIES LIKE THIS