1851

Name:&nbsp;<a href="https://www.linkedin.com/in/cathy-chavenet?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-25-franchise-marketing-leaders-cathy-chavenet-chief-marketing-officer-paris-baguette-2729326" target="_blank" rel="nofollow">Cathy Chavenet</a> Role: Chief Marketing Officer Brand: Paris Baguette* Brand Website: <a href="https://parisbaguette.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-25-franchise-marketing-leaders-cathy-chavenet-chief-marketing-officer-paris-baguette-2729326" target="_blank" rel="nofollow">https://parisbaguette.com/</a>As chief marketing officer and head of R&amp;D at&nbsp;<a href="https://1851franchise.com/parisbaguette/info">Paris Baguette North America</a>, Cathy Chavenet is helping steer one of the fastest-growing bakery café franchises toward a bold new era. With a unique background that blends hands-on entrepreneurship, culinary expertise and high-level franchise leadership, Chavenet brings a deep understanding of both sides of the franchisor-franchisee relationship.“Franchise marketing allows us to collaborate with individual franchisees while contributing to the growth of a unified national brand,” Chavenet said.Before joining Paris Baguette, Chavenet led global marketing strategies at Duck Donuts and regional initiatives for powerhouse brands including Dunkin’ and The Wendy’s Company. Her 13-year tenure at Dunkin’ — where she transitioned from operations to marketing — cemented her franchise marketing philosophy: collaboration, localization and adaptability are key.<h3>Q&amp;A With Cathy Chavenet, Chief Marketing Officer, Paris Baguette</h3>1851 Franchise: What do you love most about franchise marketing?Cathy Chavenet: Franchise marketing allows us to collaborate with individual franchisees while contributing to the growth of a unified national brand.1851: What’s the single most important thing franchise marketers can do to improve unit-level economics?Chavenet: Create a localized marketing plan to further enhance the broader national messaging. This helps to strengthen the individual franchisee’s community connection while driving profitable sales and traffic.1851: What do you see as franchise brands’ largest marketing opportunity today?Chavenet: Creating an environment where franchisee collaboration is fostered to develop robust strategies and programs.1851: What marketing trends are you watching closely for 2025?Chavenet: A combination of both traditional and non-traditional tactics to attract multi-generation purchase intent.1851: What is one bold prediction you have for what’s next in marketing?Chavenet: Marketing is a continually evolving landscape. In order to remain competitive, brands will need to stay nimble with the ability to pivot quickly.Growing and selling franchises is difficult. No great franchise did it alone. Want to learn more about how 1851 helps franchisors grow their franchises with confidence? Visit&nbsp;<a href="https://www.1851growthclub.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-25-franchise-marketing-leaders-cathy-chavenet-chief-marketing-officer-paris-baguette-2729326" target="_blank" rel="nofollow">www.1851growthclub.com</a> and see what we can do for you.

Top 25 Franchise Marketing Leaders: Cathy Chavenet — Chief Marketing Officer, Paris Baguette

Cathy Chavenet: Elevating Franchise Marketing at Paris Baguette | 1851 Franchise

1851 Franchise

Chavenet brings global insight, entrepreneurial grit, and a franchise-first mindset to her role at Paris Baguette, driving brand growth through collaboration and community-based strategy.

top-25-franchise-marketing-leaders-cathy-chavenet-chief-marketing-officer-paris-baguette

America's Swimming Pool

From Condo Manager to Pool Pioneer: Carrie Waltman’s Resilient Rise in Franchising

from-condo-manager-to-pool-pioneer-carrie-waltmans-resilient-rise-in-franchising

Preservan

image of a franchise employee from perservan

Why Franchise Brokers Should Consider Working With Preservan

franchise-brokers-preservan

SweatHouz

image of Sweat houz inside franchise location into investment

Why SweatHouz? 5 Reasons To Invest in the Category Leading Franchise Now

sweathouz-franchise-investment

Image of a woman relaxing in a sweathous swthz tub

SweatHouz Turns Recovery Into the Healthiest Form of Relaxation

sweathouz-swthz-franchise-opportunity-consumer

Image of the inside of a sweathous swthz franchise spa

Beyond the Fad: How SweatHouz’s Science-Backed Model, Private Suites and Superior Unit Economics Are Defining the Future of Wellness Franchising

science-backed-wellness-franchise

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

U.S. Government Shutdown - Impact on Franchises - 1851 Franchise

Government Shutdown Stalls SBA Loans: How the Shutdown Could Impact Franchises

government-shutdown-impacts-sba-loans-tourism-franchises

Subway Franchisees Resist Expensive Remodel Directives

subway-franchisees-resist-expensive-remodel-directives

The American Franchise Act: What It Means for Franchisors and Franchisees - 1851 Franchise

The American Franchise Act: What It Means for Franchisors and Franchisees

american-franchise-act-joint-employer-standard

Jeni’s Splendid Ice Creams Begins Franchising To Grow Its Fellowship Model

jenis-splendid-ice-creams-begins-franchising-to-grow-its-fellowship-model

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

2025's Top Franchise Legal Players: Craig Tractenberg - Fox Rothschild LLP

2025s-top-franchise-legal-players-craig-tractenberg-fox-rothschild-llp

image  of Happinest franchise collection and all their brands that work together. 

The Happinest Advantage: A Marketing Partner Invested in Your Bottom Line

happinest-franchise-marketing-strategy

2025's Top Franchise Legal Players: Michael S. Rosenthal - Clark Hill Law

2025s-top-franchise-legal-players-michael-s-rosenthal-clark-hill-law

2025's Top Franchise Legal Players: Robert Zarco - Zarco Einhorn Salkowski

2025s-top-franchise-legal-players-robert-zarco-zarco-einhorn-salkowski

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Top Education Franchises To Consider for 2025 - 1851 Franchise

Top Education Franchises To Consider Investing In for 2025

top-education-franchises-investment-opportunities

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

photo-of-laynes-chicken-fingers-dalton-dennis-southern-oregon

23-Year-Old Entrepreneur Brings Soon to Be Famous Chicken™ to Southern Oregon With 3-Unit Layne’s Chicken Fingers Franchise Signing

laynes-chicken-fingers-dalton-dennis-southern-oregon

1851 Franchisee Spotlight graphic with photo of Barb Volk and KidStrong logo

Why This Orangetheory Fitness Franchise Owner Is Developing KidStrong Franchises

kidstrong-franchise-owner-barb-volk-2025

Top 25 Franchise Marketing Leaders: Cathy Chavenet — Chief Marketing Officer, Paris Baguette

MORE STORIES LIKE THIS