1851

Founded in Denmark in 1952, <a href="https://www.boconcept.com/en-us/boconcept/franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=emerging-franchise-brands-to-watch-boconcept-2705976" target="_blank" rel="nofollow" target="_blank">BoConcept</a> asserted its dominance as the principal upscale furniture retailer in Europe &ndash; offering high-end pieces at an affordable price. Now, the 65-year-old furniture manufacturer and retailer has established a global presence across 65 countries, with more than 300 locations and 4 million in-store visitors.

But of those 300 stores, less than 15 are on U.S. soil, lending itself to immense growth potential. The brand opened its first North American location in New Jersey in 2002 and has since developed in a number of major U.S. metro markets including Washington D.C., San Francisco, Boston and Philadelphia.

In 2017, <a href="https://boconcept.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=emerging-franchise-brands-to-watch-boconcept-2705976" target="_blank" rel="nofollow" target="_blank">BoConcept</a> launched a 5-year project to add as many as 40 additional stories to the United States. As part of this initiative, the company opened its global flagship store in New York City in January and is now committed to identifying key markets nationwide that have a demand for the affordable, modern furniture concept.

&ldquo;We are excited to continue bringing the progressive Danish design that we have spent decades perfecting to new cities across the country,&rdquo; said Steen Knigge, Director of U.S. Marketing for BoConcept. &ldquo;As we grow, our goal will remain the same: to create elegant, sophisticated designs, customized for each of our customers&rsquo; unique needs.&rdquo;

Coming off of two years of positive same-store sales, BoConcept&#39;s strategy is based in part on the migration of Americans back to cities. So far, they&rsquo;ve found success in metropolitan cities with more liberal demographics, with upcoming openings in Connecticut, Atlanta&rsquo;s Buckhead neighborhood and plans to add locations to San Diego, Chicago, Pittsburgh, Charlotte, Nashville, Texas and Minneapolis within the next three to five years.

Unlike many other furniture retailers, part of BoConcept&rsquo;s U.S. success depends on finding strong franchise partners, which lends itself to rapid expansion with the right owners. The brand requires an initial investment of $500,000 with the option to open between one and five locations with a multi-unit agreement.

&ldquo;Our primary focus is to find the right franchisees who have the economic means to open multiple locations in one of our key target markets,&rdquo; said Knigge. &ldquo;With established owners in place, the future is bright as we work to achieve our goal of becoming the unquestioned global leader in modern furniture.&rdquo;

Aside from the growth of their physical retail locations, the company also aims to implement an e-commerce platform over the next two years. Currently, the brand is considering building a centralized warehouse that would enable nationwide shipping. With the brand&rsquo;s 15 million annual website visitors, the possibilities for what e-commerce could do for BoConcept&rsquo;s U.S. sales is immeasurable.

&ldquo;We want to make sure our strategy is solidified before moving forward with our e-commerce platform,&rdquo; said Knigge. &ldquo;That said, we&rsquo;re excited about what this opportunity means for our nationwide growth. Continued demand for our products is high and we&rsquo;re always looking for ways to reach new customers. This would be a great solution for BoConcept as we look to grow our U.S. footprint.&rdquo;

Emerging Franchise Brands to Watch: BoConcept

1851 Franchise

The Danish-founded concept aims to become the leading furniture retailer in the U.S.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

emerging-franchise-brands-to-watch-boconcept

Fresh Coat

Photo of Fresh Coat franchise owner Kimberly Nelson

How Kimberly Nelson Is Painting a Path for the Next Generation of Women in Home Services With Fresh Coat Painters

woman-led-franchise-success

Lyricos Learning

Photo of multiple students completing STEAM on Demand activity

How California’s Tulare County Office of Education Expanded Access to Hands-On Learning With STEAM on Demand

tulare-county-office-of-education-steam-on-demand-expanded-learning

Voodoo Brewing Co.

image of voodoo brewing national beer day promotion april 7th

Celebrate National Beer Day at Voodoo Brewing Co. With New Releases and Old Favorites

celebrate-national-beer-day-at-voodoo-brewing-co-with-new-releases-and-old-favorites

New U Women's Clinic & Aesthetics

image of a busy new u women's clinic franchise

Beyond a Med Spa, New U Is a Women’s Health Solution

new-u-womens-clinic-franchise-solution

image of New U Women’s Clinic targeting texas for franchise growth

Why New U Is Targeting Texas for Franchise Growth 

new-u-womens-clinic-texas-franchise-growth

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

The Top 10 Low-Cost Franchises With High ROI 

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Prince St. Pizza Partners With Dave’s Hot Chicken Franchisee for National Growth

prince-st-pizza-partners-with-daves-hot-chicken-franchisee-for-national-growth

KKR to Acquire Nothing Bundt Cakes in $2 Billion Deal -  1851 Franchise

KKR to Acquire Nothing Bundt Cakes in $2 Billion Deal

nothing-bundt-cakes-kkr-acquisition

FTC Settlement Puts New Focus on Franchise Disclosure Standards - 1851 Franchise

FTC Settlement Puts New Focus on Franchise Disclosure Standards

franchise-disclosure-violations-xponential-fitness-lawsuit-ftc

Applebee’s Franchisee Files for Bankruptcy as Dine Brands Moves to Acquire 53 Units - 1851 Franchise

Applebee’s Franchisee Files for Bankruptcy as Dine Brands Moves to Acquire 53 Units

applebees-franchisee-bankruptcy-neighborhood-restaurant-partners

Why Skilled Trades Are Emerging as the Economy’s Most AI-Resilient Careers

ai-skilled-trades-authority-brands

Franchise Opportunity Deep Dive: A fast-casual restaurant brand serving made-from-scratch sandwiches, salads, soups and pizzas rooted in Southern hospitality.


Newk’s Eatery Franchise Costs, Fees, Profit and Data for 2026

newks-eatery-franchise-costs-fees-profit

Beef 'O' Brady's Franchise Costs, Fees, Profit and Data for 2026

Franchise Opportunity Deep Dive: Beef ‘O’ Brady’s is a family sports pub concept built around community, casual dining and lifelong local loyalty.

beef-o-bradys-franchise-costs-fees-profit-and-data

BrightStar Care Franchise Costs, Fees, Profit and Data for 2026

Franchise Opportunity Deep Dive: BrightStar Care is a home health care franchise that provides both medical and non-medical services.

franchise-deep-dive-brightstar-cares-franchise-costs-fees-profit-and-data

Visiting Angels Franchise Costs, Fees, Profit and Data for 2026

Franchise Opportunity Deep Dive: Visiting Angels is a senior home care franchise focused on in-home support for seniors and individuals with disabilities.

visiting-angels-franchise-costs-fees-profit

How much can franchisees make? It’s a question many prospective owners ask before investing in a franchise. While earnings tend to be driven by variables such as industry, location and general management skills, a proper understanding of the key factors driving profitability can help franchise owners develop expectations that are realistic.&nbsp;Multi-unit franchisee&nbsp;<a href="https://www.linkedin.com/in/mangesh-patel-9368569/">Mangesh Patel</a>, who’s readying the launch of six&nbsp;<a href="https://www.beefobradysfranchise.com/">Beef ‘O’ Brady’s</a> restaurant locations in the Macon, Georgia area, shares insights from his franchising experience.<h2>Understanding Franchise Income</h2>Keeping operational costs in check can have a major impact on overall earnings. Taking a proactive approach to expenses such as food and labor, as well as payroll and scheduling, can help align actual franchise income with general expectations for the business.“I just had a meeting with a couple of people, and they said, ‘You talked about a 25% profit margin, but I’m only doing 12%.’ So, I looked at the figures they sent me,” Patel said. “Their&nbsp;<a href="https://1851franchise.com/calculate-restaurant-franchise-profit-2730476">restaurant</a> food cost was running at 37%, which should be around 30%. The national average is about 32%. If I do things correctly, my average food cost needs to be at or below 30%. And payroll should run around 18%. But many people run 25 to 28%.”So,&nbsp;<a href="https://1851franchise.com/unraveling-franchise-earnings-how-much-can-you-really-make-2723935">how much can franchisees make</a>? Here are five areas to consider.<h2>Practical Tips for Prospective Franchisees</h2><ol><li>Control Costs From Day One:&nbsp;It’s important to monitor payroll, food and supply costs closely. Overstaffing and inefficiencies can quickly reduce profits.</li><li>Plan For The Opening Surge:&nbsp;Traffic within the first few months of opening is likely to be higher. It’s important to adjust staffing and inventory accordingly, and pay close attention to how those levels change as time goes on.</li><li>Invest In Training:&nbsp;Properly trained workers can help reduce waste and improve overall service, which has a direct effect on net income.</li><li>Understand Your Market:&nbsp;Each market is unique and revenue potential will vary depending upon location, demographics and competition.</li><li>Track Metrics Regularly:&nbsp;Food cost percentages, labor ratios and weekly sales data act as key indicators operations may need to be adjusted.</li></ol><h2>What Profitability Really Comes Down To</h2>Patel notes that if franchise owners manage labor and costs properly, it’s not impossible to achieve strong cash flow even in the first year, bucking some franchising trends.So,&nbsp;<a href="https://1851franchise.com/how-much-can-you-make-as-a-franchise-owner-2724761">how much can franchisees make</a>? While results tend to vary, careful planning, disciplined operations and a proactive approach to assessing initial costs are essential. But by grasping and guiding the elements that drive franchise profitability, franchise owners can maximize overall business earnings, scaling a business that’s sustainable financially over the long term.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

How much can franchisees make? This guide explains what drives franchise earnings and how to manage costs, with expert tips from multi-unit owner Mangesh Patel on maximizing your franchise income.

How Much Can Franchisees Make? A Guide for Prospective Franchise Owners

how-much-can-franchisees-make-a-guide-expert-tips

Building&nbsp;<a href="https://1851franchise.com/how-do-you-build-a-franchise-business-plan-2717037">a business plan</a> is a crucial operational step for any entrepreneur. But how do I build a business plan for a franchise that complements the franchisor’s system while addressing the unique needs of a given location? In this guide with expert tips, you’ll learn how to craft a thoughtful, actionable franchise business plan.<h2>Start With The Franchisor’s System In Mind</h2>So, how do I build a business plan for a franchise? Well, avoiding repetition is a good start.“You specifically don’t want to duplicate what your franchisor is doing,” said long-time multi-unit&nbsp;<a href="https://www.solafranchising.com/">Sola Salons</a> franchise owner,&nbsp;<a href="https://www.linkedin.com/in/haynes-chidsey-6a36a06/">Haynes Chidsey</a>. “There’s a reason why you join a franchise system and why you pay the fees and costs associated with it.”A strong franchise business plan should take advantage of the resources, marketing and operational systems that the franchisor provides (while utilizing daily experiences at the local level to help fine-tune what matters locally).<h2>Focus On Local Priorities</h2>A franchise business plan should be&nbsp;<a href="https://1851franchise.com/strategicfranchising/how-to-build-a-strong-franchise-brand-presence-in-your-local-community-2729771">locally focused</a>. It should reflect the unique characteristics and needs of each local market. It’s essential to identify opportunities to attract local customers, build relationships within the community at the local level and tailor services to the regional preferences required by each market.“Be complementary to what your system provides,” said Chidsey. “Stay locally focused. That’s what I would say is key. Avoid mistakes by focusing on the magic.”<h2>Practical Steps For Building Your Plan</h2><ol><li>Assess Both Market And Competition – Build a thorough understanding of local demand, competitors and potential customer base. This will lead to more informed projections. &nbsp;</li><li>Define Financial Goals – Include startup costs, ongoing fees and revenue expectations in the business plan. Staffing, rent, marketing and working capital should all be factored in. &nbsp;</li><li>Leverage Franchisor Resources – Incorporate the systems, training and support offered by the franchisor (instead of reinventing processes). &nbsp;</li><li>Set Operational Priorities – Decide which areas require hands-on local management (as opposed to areas guided by the franchisor). Focus energy where it’s most impactful. &nbsp;</li><li>Review And Adjust – A business plan shouldn’t be static. So, track performance, adjust strategies and refine priorities as the franchised business scales.</li></ol><h2>The Takeaway</h2><a href="https://1851franchise.com/chapter-3-developing-a-franchise-business-plan-2722586">Creating a franchise business plan</a> is about balance. With a clear plan that integrates franchisor resources and local insight, franchisees can confidently move forward, knowing their businesses are structured to thrive. Leveraging a proven franchisor system to make smart, locally relevant decisions is key. By slowing down to go fast, and catering to the local trends or demands unique to each market, zees can more effectively build a roadmap and franchise business plan capable of delivering long-term success.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

How do I build a business plan for a franchise?

How do I build a business plan for a franchise? In this guide with expert tips, learn how to build a plan that leverages franchisor resources, focuses on local priorities and brings long-term success.

Emerging Franchise Brands to Watch: BoConcept

MORE STORIES LIKE THIS