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Dippin&rsquo; Dots is seeing a spike in sales by teaming up with an unexpected brand &mdash; Doc Popcorn. <a href="https://www.entrepreneur.com/article/313643?utm_source=1851franchise.com&utm_medium=article&utm_campaign=entrepreneur-why-dippin-dots-is-teaming-up-with-a-popcorn-brand-2706868" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">According to Entrepreneur</a>, it&rsquo;s the difference between the two brands that&rsquo;s making them work well together in a mall environment. In an interview with the publication, Dippin&rsquo; Dots&rsquo; senior director of franchise development Steve Rothenstein said that they&rsquo;ve been pushing to open kiosks featuring both brands in order to attract more customers in one space. It&rsquo;s a move that seems to be working &mdash; more than 20 co-branded stores are currently open and they&rsquo;re seeing higher sales volumes than single-brand locations. 

Rothenstein continued, telling Entrepreneur how bringing the two brands together is helping boost Doc Popcorn&rsquo;s visibility, which is owned by Dippin&rsquo; Dots. He said, &ldquo;A lot of our original Dippin&rsquo; Dots customers now have families of their own, so they&rsquo;re bringing their kids in and discovering Doc Popcorn. Each brand has its own power, its own customer base. Getting them to work together, even from a branding perspective, was challenging &mdash; we had to tweak logos and colors to make sure the stores actually look good. But in the end, it just means we can serve a larger base.&rdquo;

<a href="https://www.entrepreneur.com/article/313643?utm_source=1851franchise.com&utm_medium=article&utm_campaign=entrepreneur-why-dippin-dots-is-teaming-up-with-a-popcorn-brand-2706868" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">To read the original article, click here</a>.

Photo courtesy of <a href="https://www.facebook.com/DippinDots/photos/a.345060665564.352547.17319970564/10159680876860565/?type=3&amp%3Btheater=&utm_source=1851franchise.com&utm_medium=article&utm_campaign=entrepreneur-why-dippin-dots-is-teaming-up-with-a-popcorn-brand-2706868" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Dippin&rsquo; Dots&rsquo; Facebook</a>.

Entrepreneur: Why Dippin’ Dots Is Teaming Up with a Popcorn Brand

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Sales are increasing for Dippin’ Dots kiosks that are open in conjunction with Doc Popcorn.

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Entrepreneur: Why Dippin’ Dots Is Teaming Up with a Popcorn Brand

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