Franchisor Stories
Entrepreneur’s Liane Caruso on 2021’s Best Franchise Development Websites
The senior vice president at Entrepreneur Media discussed design trends, must-have messaging and other insights from this year’s website awards series.
Each year, 1851 Franchise ranks the best development website for franchises among all segments. Our panel of expert judges studied more than 200 websites, critiquing factors such as first impressions, quality of content and ease of use. This year, we sat down with each judge to discuss what they found and their advice for franchise brands hoping to elevate their sales websites.
Today, we speak with Liane Caruso, the senior vice president at Entrepreneur Media and a franchise marketing expert with more than a decade of experience helping franchise brands hone their messaging for a range of audiences.
Watch the full interview in the video above or on YouTube.
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